破解視覺經濟-超人氣資訊圖表商機揭密

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The document discusses infographics and how to design them. It provides statistics on the growth of infographic usage and popularity. It then outlines 10 steps to create an infographic, including finding a story, collecting data, creating hierarchy, choosing chart types, and refining details. An example is given about the relationship between smartphones and toilets. The discussion emphasizes telling a visual story with infographics rather than just presenting data.

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START
STAGE
Beijing
Taiwan
Paris
New York
破解視覺經濟
超⼈人氣圖像商機揭密
2014-01-07

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劉劉滄碩(Andy Liu)
創意
思考技巧網路行銷簡報技巧
青輔會「青年創業教育育成輔導計畫」評審
勞委會「多元就業開發方案」諮詢輔導委員
經濟部中小企業處「電子商務競賽」督導
台中科技大學網路行銷兼任講師
台北城市大學.聖約翰科技大學網路行銷業界講師
台北市動物園貓熊明信片設計競賽評審
andyliu@tien-chang.com
http://andyliuonline.com

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創意⾃自我介紹
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創意趣味實用
為您補充創意行銷點子！
每月第一週，週二 19:00 創意啟航！
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最愛...
的⼈人

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今⽇日主題
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創意趣味實用
為您補充創意行銷點子！
每月第一週，週二 19:00 創意啟航！
[IDEA∞CAFE]
PLEASE BE AT
BOARDING GATE
BEFORE 19:00
INFOGRAPHIC
資訊圖表

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您不知道的數據
800%針對“Infographics”的搜尋量從2010年⾄至2012年間增加了

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您不知道的數據
1%資訊圖表的製作量每天增加

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您不知道的數據
12%
網站
流量

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您不知道的數據
閱讀率
87%

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您不知道的數據
品牌知名度
82%

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您不知道的數據
活⼒力度
53%

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您不知道的數據
1990
400%

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您不知道的數據
2007
9900%

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如何開始？
10Steps To Designing An Amazing Infographic

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第⼀一步驟
找到故事

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視覺圖表故事性
視覺圖表
≠ 圖表

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視覺圖表故事性
視覺圖表
圖像故事

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⼿手機與⾺馬桶到底有多[親密]

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第⼆二步驟
蒐集資料

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五分之⼀一的⼈人有⼿手機掉⾺馬桶的經歷

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第三步驟
創造層次

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男⼈人⼿手機掉⾺馬桶的機率是⼥女⼈人兩倍

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第四步驟
圖表類型

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第四步驟
⻑⾧長條圖圓餅圖關聯圖

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善用圖表
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第五步驟
精緻細化

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隨堂測驗

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破解視覺經濟-超人氣資訊圖表商機揭密

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