Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
We Are the Media: The Olympic Games and Media Activism
1. WE ARE THE MEDIA Research funded by the British Academy from 2003-2008 Professor Andy Miah University of the West of Scotland Media Freedom & Cultural Politics at the Olympic Games Co-funded with Dr Beatriz Garcia (All photography by Andy Miah as part of the research documentation )
2. Rio 2016.... the and me British Olympic Association.... International Olympic Academy.... Sydney 2000.... Lausanne 2001.... Salt Lake City 2002.,.. Athens 2004.... Torino 2006.... Beijing 2008.... Vancouver 2010.... London 2012.... Sochi 2014.... Web 2.0 organizing committee Web 1.0 Web 2.0 journalists Web 3.0 collective intelligence? British Academy
3. ATHENS 2004: The contribution of non-accredited media to the Olympics Understand the operational structure and function of the NAMC during the Olympic Games. Identify needs of local cultural groups to secure appropriate media representation during Games time. Understand how journalists and local promoters make sense of the NAMC and how better they could utilise
4. city wide disruption The olympic lane and the ‘blue’ marathon line
15. TORINO 2006: Non-accredited media, culture & the Olympic host city Advance theoretical understanding of the role of the media at the Olympics Establish a clearer model for future NAMCs. Updating empirical evidence and comparing cases (ethnographic work at Turin and Beijing) Transferring knowledge to London 2012, the International Olympic Committee and academic communities
20. BEIJING 2008 What do the media want from the Beijing 2008 Olympic Games? Understand how Beijing Olympic interest groups manage the international non-accredited journalists while also monitoring how this community of reporters articulates its expectations of the Olympic Games through their journalistic practices. Also funded by: The Carnegie Trust for the Universities of Scotland
21. Digital youth culture Media ownership/power Creative industries Media law Cultural politics Global-local Advertising/ marketing journalism IPR
22. Digital January 2007: 137m Internet users March 2008: 221m Internet users Beijing: 5m users; 30.4% Beijing: Under 30 = 72.1% Beijing: Under 30 = 72.1% 2012: 490m Internet users Overtakes USA
23. The Beijing 2008 Olympic Games can be characterised, in part, as a struggle over various kinds of media politics, both domestic and global. In 2007, China instituted new, temporary legislation to enable wider freedoms to report for foreign journalists. The duration of this legislation extends to November 2008, one month after the close of the Paralympic Games. Also, Beijing’s Games are the first in history where the contracts for television broadcasting rights have been separated from the sale of Internet broadcast rights. Moreover, the Beijing Games will be the first Web 2.0 Summer Games, to the extent that users – present or absent from the Olympic city - will enjoy the capacity to broadcast their own material across wireless fidelity (wi-fi) using a range of mobile technology. The additional capacity of Really Simple Syndication (RSS) means that this material can have a wider short-term impact than the official broadcasters. This presents a case where the exclusive coverage of the Games could be diluted or fragmented by new media activists. Yet, stories of prominent Chinese bloggers being charged with subverting the state’s power, creates a dual problematic by instilling a division of contested media freedoms among domestic and international journalists. This paper discusses a range of issues presented by these circumstances, articulating various expectations of how Beijing’s Games will be reported by accredited and non-accredited media, traditional and new. It explores this in the context of discussions about citizen and networked journalism, which reflect two types of proposition on the relationship between the professions and amateur journalist. Finally, it introduces the concept of ambush media to negotiate the mundane practices of many online practitioners, alongside the expected activism that underpins prevalent expectations of new media platforms.
40. open media or owned media Can the IOC have its cake and eat it?
41. 1 Online Journal Culture @ the Olympics 20+ articles 3 book contracts MIT Press: A Digital Olympics Routledge: Olympic Games The Olympic Games & Cultural Policy 4+ Chapters and Articles Price & Dayan (2008) Owning the Olympics 2 PhD students Beijing 2008 Vancouver 2010 20+ invited lectures DCMS International Olympic Committee British Olympic Association London Organizing Committee for the Olympic Games RESEARCH OUTCOMES
Speed up youth culture Raise global-local or cultural indusries China group slow
This research is based on 10 years of following discussions about emerging journalists communities In particular, 1 month field work in Beijing during 2006 with Dr Beatriz Garcia. The story to explain is that there is a mixed-regulated zone that has been in operation since, initially Barcelona, but more formally since Sydney 2000. My proposition is that these entities constitute forms of ‘Ambush Media’ mechanisms that re-focus the media gaze in various ways. The Poltiics and the Protest occurs on various levels. It occurs in the attempt from host cities to infiltrate the branding constraints of the IOC It consists in journalists attempting to infiltrate these new semi-regulated spaces It occurs through new media journalists who function in the deliberate absence of such environments It concerns the particularities of Beijing’s media story thus far.
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Can the IOC have its cake and eat it? Open Media vs Owned Media