A presentation delivered to the North and West Wilts FSB on Thursday March 10th at Whitley Golf Club, Melksham

1. Guerrilla e-marketing Join the r-evolution

3. Reality Check

4. Social Networks

5. Business Networks

6. Viral

7. Video Marketing

8. Email Marketing

9. Blogging

11. World Wide Web – Reality Check Vast Market Opportunity

12. World Wide Web – Reality Check 6.5 Bn 1.5 Bn 46m

13. World Wide Web – Reality Check Lots of money spent online

14. World Wide Web – Reality Check 2009 2010 £88 bn £118 bn £150 bn £200 bn

15. World Wide Web – Reality Check 118 88 64.3 £ Bn 46.6 29.8 20.4 Source IMRG

16. World Wide Web – Reality Check New ways of working means People spend more and moretime online

17. World Wide Web – Reality Check PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

19. People to deal with enquiries?

20. Stock to deal with uplift in orders?

21. Logistics in place to deliver on new orders?

24. Short is good

26. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

27. Choosing a name – The Ugly www.whorepresents.com

28. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

29. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

30. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …….however, this is the traditional view in a pre-internet world!

31. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

33. Reality Check

34. Social Networks

35. Business Networks

36. Viral

37. Video Marketing

38. Email Marketing

39. Blogging

41. Social Networks

42. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 18-24 0-17 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner

43. Social Networks Social Media is the No. 1 online activity

44. Social Networks 2/3rds of the Global Internet population visit Social Networks

45. Social Networks 10% of all internet time is spent on Social Networks

46. Social Networks www.facebook.com

47. Facebook If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA

48. Facebook Adds 1/2musers every day

49. Facebook 5bn minutesspent on Facebook EVERY day

51. news stories

52. blog postsshared each week

53. Facebook Facebook now has a greatershare of theinternet than

54. Online Networks – How www.facebook.com

56. Can join groups

57. Ugly URL

59. Can’t Join Groups

60. Can host apps

61. “Vanity” URL

62. Indexed by Search Engines

63. Visitor stats availableBest for brands and businesses

65. Linked to Site Admin

66. New members have to be approved

67. Send “Direct” messages to members

68. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

69. Facebook – Getting Started – build profile

70. Facebook – Getting Started – build page

71. Facebook – Getting Started – Join In

73. Either Cost per Click or Cost per 1,000 impressions

74. Measurable

75. Controllable

76. Daily Budget

77. Scheduling

79. Join some groups

80. Start your own group

81. Contribute and add value

83. Reality Check

84. Social Networks

85. Business Networks

86. Viral

87. Video Marketing

88. Email Marketing

89. Blogging

91. Linkedin – Networking for Professionals 100 million registered professional users in more than 200 countries

92. Linkedin – Networking for Professionals More than 50%located outside of the USA

93. Linkedin – Networking for Professionals More than 1mcompanies have a Linkedin Company Page

94. Linkedin – Networking for Professionals Adds 1mnew members every 12 days

95. Linkedin – Networking for Professionals More than 2bnpeople searchesin 2010

96. Linkedin – Networking for Professionals www.linkedin.com

97. Linkedin – Getting Started – build profile

98. Linkedin – Getting Started – make contacts

99. Linkedin – Getting Started – find groups

100. Linkedin – Getting Started – Answers

102. Either Cost per Click or Cost per 1,000 impressions

103. Measurable

104. Controllable

105. Daily Budget

106. Scheduling

108. Reality Check

109. Social Networks

110. Business Networks

111. Viral

112. Video Marketing

113. Email Marketing

114. Blogging

116. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

117. 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 3.2m 160,000 x 20 Viral Marketing – How & Why

118. Viral Marketing – How & Why The Thresher ‘Virus’

121. National TV news coverage

122. National Radio coverage

123. National Print news coverage

126. Reality Check

127. Social Networks

128. Business Networks

129. Viral

130. Video Marketing

131. Email Marketing

132. Blogging

134. Video Marketing 2ndmost searchedsite on theinternet

135. Video Marketing 2bnvideos watchedevery day

136. Video Marketing 24 hoursof new contentuploaded everyminute

137. Video Marketing Average personspends15 minuteson YouTube every day

138. Video Marketing 70% of YouTube activity takes place outside of the USA

139. Video Marketing YouTube clips now incorporated in Google Search results

142. Video Marketing Your Video

144. Look for the competition

145. Get a feel for YouTube

147. Prepare and learn your script

148. use cue cards

149. Prepare your location

150. quiet and free from disturbance

151. Prepare yourself

153. Reality Check

154. Social Networks

155. Business Networks

156. Viral

157. Video Marketing

158. Email Marketing

159. Blogging

162. Remind former clients that you are still around

163. Advise clients of full range of services

166. Why Email Marketing? It’s Effective

167. Why Email Marketing?

169. Existing Client Data

171. Tailored

172. GRAB attention

173. Frequency

175. Number of bounces

176. Number opened

177. Number deleted without opening

180. Vertical Response www.verticalresponse.com

181. Constant Contact www.constantcontact.com

182. iMailer www.emailtools.co.uk

183. Reality Mail www.realitymail.co.uk

184. Mailing Manager www.mailingmanager.com

186. Reality Check

187. Social Networks

188. Business Networks

189. Viral

190. Video Marketing

191. Email Marketing

192. Blogging

195. An informal way of communicating

196. Helps with the search engine position of your website

197. Opens your business to a wider audience

199. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

200. Blogging – Where www.blogger.com www.wordpress.com

202. Reality Check

203. Social Networks

204. Business Networks

205. Viral

206. Video Marketing

207. Email Marketing

208. Blogging

210. Twitter

211. Twitter – Who 200m Businesses and Individuals International companiesCiscoIBMDell Informational ServicesNasaMarketing DonutStartup Donut Respected News ServicesBBCCNNDaily TelegraphBath Chronicle CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting PoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames

213. Easy way to keep in touch

214. A way to reach potentially large market

216. Twitter – How Write a short profile

217. Twitter – How Find People to Follow

218. Twitter – What to Tweet Anything

219. Twitter – How Retweeting – Going Viral on Twitter The Event“Anything is Possible”Entrepreneurship and networking with Wilfred Emmanuel Jones The ProblemWith 10 days to go the event is only about 1/3 subscribed The Tweet

220. Twitter – How Retweeting – Going Viral on Twitter 1,123 Followers Re-Tweeted by Marketing Donut 8,331 Bob Hayward 5,048 Warren Cass 3,957 Charlotte Manion 3,767 Startup Donut 2,686 Fiona Davies 2,395 Neil Ryder 687 Bryony Thomas 606 Andrew Mulvena 192 Total 28,792

222. Reality Check

223. Social Networks

224. Business Networks

225. Viral

226. Video Marketing

227. Email Marketing

228. Blogging

230. Reality Check

231. Social Networks

232. Business Networks

233. Viral

234. Video Marketing

235. Email Marketing

236. Blogging