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Guerrilla e-marketing Join the r-evolution
Introduction - Business Link – Services  What’s next? ,[object Object],Business Link 0845 600 99 66 enquiry@businesslinksw.co.uk www.businesslinksw.co.uk
Agenda ,[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
World Wide Web – The World Wide WHY! Lots of money spent online
World Wide Web – The World Wide WHY! New ways of working means People spend more and more time online
PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G
World Wide Web – The World Wide WHY! Less Paper      Less Travelling   Less Carbon IYRE = Improve Your Resource Efficiency
Is your business ready? Do you have ,[object Object]
  People to deal with enquiries?
  Stock to deal with uplift in orders?
  Logistics in place to deliver on new orders?
  Cashflow to meet increased demand?,[object Object]
Choosing a domain name ,[object Object]
Short is good
  Think about how and where it will be usedPrint		In conversation,[object Object]
Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk
Choosing a name – The Ugly www.speedofart.com
Choosing a name – The Ugly www.whorepresents.com
Choosing a name – The Ugly www.penisland.net
Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?
Does it Grab the Attention? A –  I –  D –  A –  Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
Marketing – what we know  In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …….however, this is the traditional view in a pre-internet world!
Marketing – what we know  Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing
Agenda ,[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
Online Networks – Why  ,[object Object]
 Reach out to new audiences and markets
 Better understanding of related markets
 Relative low cost of entry
 Possible high return,[object Object]
Online Networking - Why  Reach new audiences ,[object Object]
 MySpace		– 110m
 Twitter		–185m
 LinkedIn 		– 85m
Plaxo 		– 15m
Ecademy		– 12m,[object Object]
Facebook – Getting Started 3 Types of presence ,[object Object]
Can join groups
 Ugly URL
 Indexed by Search Engines,[object Object]
Can’t Join Groups
 Can host apps
 “Vanity” URL
 Indexed by Search Engines
 Visitor stats availableBest for brands and businesses
Facebook – Getting Started 3 Types of presence ,[object Object]
Linked to Site Admin
 New members have to be approved
  Send “Direct” messages to members
 Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]
Facebook – Getting Started – build profile
Facebook – Getting Started – build page
Facebook – Getting Started – Join In
Social Networks – Build your profile - Groups ,[object Object]
 Join some groups
 Start your own group
 Contribute and add value
 Link back to your website,[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
Why Business Networks? ,[object Object]
Plaxo – 15 million registered users
Ecademy – 12 million registered users
 Xing – 6 million registered usersOPPORTUNITY!
Business Networks – 6 Degrees of Separation
Linkedin – Networking for Professionals www.linkedin.com
Linkedin – Getting Started – build profile
Linkedin – Getting Started – make contacts
Linkedin – Getting Started – find groups
Linkedin – Getting Started – Answers
Agenda ,[object Object]
 Marketing – what we know

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