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Hey you,
                     what are you doing on
                     tues 9th november 2010
                     at 7.30pm?


Friday, 24 September 2010
So, there’s this big event...




Friday, 24 September 2010
Anyway, it’s made up of loads of mini events




Friday, 24 September 2010
We want to talk to you about one in particular
Friday, 24 September 2010
It’s called...




Friday, 24 September 2010
are metaphors
                              really sexy?

Friday, 24 September 2010
Well, what we mean is...




           metaphors are sexy
            as well as analogies and similes

                                   useful, thought-provoking, fun



Friday, 24 September 2010
You know how they work




          A B    ‘Blimey, I’m seeing A in a whole new light.’

Friday, 24 September 2010
we’ve been using
                      them forever

Friday, 24 September 2010
This is a famous one - can you guess it?

Friday, 24 September 2010
“Juliette is the Sun”
          ~ William Shakespeare
Friday, 24 September 2010
what’s this got to do
        with Internet Week?
                            Excellent question. Read on...


Friday, 24 September 2010
In the Internet age, metaphor is vital
      Change is constant, influences are entangled
      Everything is analogous to everything else
      It’s a big bowl of metaphor soup*
      This is an event for people that like to eat
      metaphor soup (have their perspective changed)



        *Yup, that’s one too
Friday, 24 September 2010
On November 9th at 7.30pm in a London
       location that will definitely have a bar...

       ...ten smart thinkers will each take something
       you think you know and show it to you in a
       brand new light...

       ...all via the chin-stroking medium of metaphor.

Friday, 24 September 2010
“it’s not possible”
                            ~ Critic




Friday, 24 September 2010
“it is possible, look...”
             ~ Smart-arse organisers




Friday, 24 September 2010
digital
       technology


                            Digital technology is like magic. There’s your
                            David Copperfield sensationalism and there’s
                            street magic’s slight of hand. It’s like this...

           Iain Tait
                                    http://www.psfk.com/2008/05/iain-tait-on-magic-and-technology.html



Friday, 24 September 2010
experience
         design


                              Experience design is seduction. Be a tease, get
                              people to first base, learn the art of seductive
                              conversation. I’ll explain...

           Stephen Anderson
                                http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions



Friday, 24 September 2010
video
                  games


                            Think of games as TV shows. There are series
                            (isolated snacks) and serials (where decisions
                            have consequences). Here’s why I prefer serials...

           Duncan Gough
                                     http://www.slideshare.net/suttree/lets-play-a-game-of-kes-playful-09



Friday, 24 September 2010
basically,
      looking at thing X
      through the lens of thing Y
      + beer

Friday, 24 September 2010
10 speakers
                            10 metaphors
                            10 mins each
                            To change the way you look at things




                                Tues November 9th 2010
                                 7.30pm at ‘a pub’ TBC
                                      London, UK



Friday, 24 September 2010
Want to be a speaker?
      Rules:
      • You have ten minutes (or less, if you prefer)
      • You should provide a fresh view of something
      through metaphor or analogy
      • Tell a story, share a presentation, make large
      hand gestures, whatever works for you


      Drop me a line with your idea:
      andy@metaphwoar.org

Friday, 24 September 2010
metaphwoar.org
Friday, 24 September 2010

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Metaphors are sexy: Digital technology, experience design, and video games

  • 1. Hey you, what are you doing on tues 9th november 2010 at 7.30pm? Friday, 24 September 2010
  • 2. So, there’s this big event... Friday, 24 September 2010
  • 3. Anyway, it’s made up of loads of mini events Friday, 24 September 2010
  • 4. We want to talk to you about one in particular Friday, 24 September 2010
  • 6. are metaphors really sexy? Friday, 24 September 2010
  • 7. Well, what we mean is... metaphors are sexy as well as analogies and similes useful, thought-provoking, fun Friday, 24 September 2010
  • 8. You know how they work A B ‘Blimey, I’m seeing A in a whole new light.’ Friday, 24 September 2010
  • 9. we’ve been using them forever Friday, 24 September 2010
  • 10. This is a famous one - can you guess it? Friday, 24 September 2010
  • 11. “Juliette is the Sun” ~ William Shakespeare Friday, 24 September 2010
  • 12. what’s this got to do with Internet Week? Excellent question. Read on... Friday, 24 September 2010
  • 13. In the Internet age, metaphor is vital Change is constant, influences are entangled Everything is analogous to everything else It’s a big bowl of metaphor soup* This is an event for people that like to eat metaphor soup (have their perspective changed) *Yup, that’s one too Friday, 24 September 2010
  • 14. On November 9th at 7.30pm in a London location that will definitely have a bar... ...ten smart thinkers will each take something you think you know and show it to you in a brand new light... ...all via the chin-stroking medium of metaphor. Friday, 24 September 2010
  • 15. “it’s not possible” ~ Critic Friday, 24 September 2010
  • 16. “it is possible, look...” ~ Smart-arse organisers Friday, 24 September 2010
  • 17. digital technology Digital technology is like magic. There’s your David Copperfield sensationalism and there’s street magic’s slight of hand. It’s like this... Iain Tait http://www.psfk.com/2008/05/iain-tait-on-magic-and-technology.html Friday, 24 September 2010
  • 18. experience design Experience design is seduction. Be a tease, get people to first base, learn the art of seductive conversation. I’ll explain... Stephen Anderson http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions Friday, 24 September 2010
  • 19. video games Think of games as TV shows. There are series (isolated snacks) and serials (where decisions have consequences). Here’s why I prefer serials... Duncan Gough http://www.slideshare.net/suttree/lets-play-a-game-of-kes-playful-09 Friday, 24 September 2010
  • 20. basically, looking at thing X through the lens of thing Y + beer Friday, 24 September 2010
  • 21. 10 speakers 10 metaphors 10 mins each To change the way you look at things Tues November 9th 2010 7.30pm at ‘a pub’ TBC London, UK Friday, 24 September 2010
  • 22. Want to be a speaker? Rules: • You have ten minutes (or less, if you prefer) • You should provide a fresh view of something through metaphor or analogy • Tell a story, share a presentation, make large hand gestures, whatever works for you Drop me a line with your idea: andy@metaphwoar.org Friday, 24 September 2010