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OODA.MODELS.CODE.VELOCITY
Aneel Lakhani
NOT QUALIFIEDTO
GIVETHISTALK
Marketing
Analyst
Product
Infra Arch
Net Eng
Sys Admin
NOC Op
Tech Support
HE IS
USAF Colonel & Military Strategist
John Richard Boyd
OODA
OBSERVE
ORIENT
DECIDE
ACT
ECOLOGICAL PSYCHOLOGY
AFFORDANCES
Empirical Psychologist
James J. Gibson
A KNOB AFFORDSTWISTING,AND PERHAPS PUSHING,WHILE A CORD
AFFORDS PULLING.
AN AFFORDANCE [IS]THE POSSIBILITY OF SOME ACTION,AND IS NOT A
PROPERTY OF EITHER AN ORGANISM OR ITS ENVIRONMENT ALONE.
COGNITION GRASPS
AFFORDANCES
ACTION UNLOCKS
AFFORDANCES
OODA == COGNITION-ACTION
OODA : COGNITION-ACTION
::
__ :AFFORDANCE
HOW DO WE GO FROM OBSERVATION
TO ORIENTATION?
HOW DO WE GO FROM ORIENTATION
TO DECISION?
WE BUILD MODELS
WE PUT OBSERVATIONS INTO MODELS
WE [TENDTO] IGNORE OBSERVATIONS
THAT DON’T FIT OUR MODELS
WE ORIENT WITH ANDTO MODELS
WE MAKE DECISIONS [ONLY] WITHIN
THE FRAMEWORKS OF OUR MODELS
WE MODEL ALLTHETHINGS
FASTER!!!
[CARGO CULTVERSION]
OPERATE INSIDETHE
[ADVERSARY’S]
TIME SCALE
1 Adversary 1: OODA
2 Adversary 1: OODA
3 Adversary 1: OODAOODAOODA
4 Adversary 1: OODA^X
Adversary 2: OOD_
Adversary 2: OO__
Adversary 2: OOD_OO_O_
Adversary 2: OOD_O_D_A_O
MOVING FORWARD INTIME
PARTS OFTHE LOOP ARE NOT EQUAL
OBSERVE & ACT
VS
ORIENT & DECIDE
FIRST-ORIENTER
DISADVANTAGE
Law & Finance Professor
Frank Portnoy
DELAYING
DECIDE-ACT
OFTEN MEANS
COMING OUT
AHEAD
MAPPING
WONDER, PEACE,WAR
BUSINESS CYCLES
Researcher of Strategy & Mapmaker
Simon Wardley
MULTIPLE
PRACTICES,
CULTURES,AND
STAGES OF
EVOLUTION
COEXIST
CAUSING AN ADVERSARY’S MODELTO BE
“INVALID” ISTHE PRIMARY MEANS OF
“WINNING”
TAKING OUR MODELSTOO SERIOUSLY IS A
RISK WAITINGTO BE EXPLOITED (OR
BLOWN UP)
BLACK SWANS
ANTIFRAGILITY
Professor of Risk Engineering
N. N.Taleb
BLACK SWANS LIE
OUTSIDE OUR
MODELS
[IMMOVABLE]
MODELS CREATE
FRAGILITY
SCALES OF
ABSTRACTION
PROMISETHEORY
Architect of CFEngine
Mark Burgess
EVERY MODEL HAS
A HALF LIFE
SO WHAT?
THERE’S AN INHERENT ADVANTAGE
WHEN EVERYTHING IS CODE
OBSERVATION CAN BE INSTRUMENTED
SCALED BEYOND HUMAN CAPACITY
ACTION CAN BE AUTOMATED
SCALED BEYOND HUMAN CAPACITY
ORIENTATION AND DECISION CAN BE
SHORT-CIRCUITED [FOR KNOWN MODELS]
SCALED BEYOND HUMAN CAPACITY
TIME CAN BE REALLOCATEDTO ORIENTING
AND DECIDING IN NOVEL CONTEXTS
SCALING TO HUMAN CAPACITY
CAUTION:ALL MODELS ARE WRONG,
SOME ARE USEFUL [IN SOME CONTEXT]
CAUTION: OUR MODELS ARE BIASED
BY OUR BIASES
CAUTION: MODELS ARE NOT
SCALE-INVARIANT
Scales: number, size, resolution, frequency, dimensionality, time, rate of change
CAUTION: SAFE MODELS BECOME RISKY
AT DIFFERENT SCALES / CONTEXTS
KNOW THE CONTEXT
SEEK MODEL INVALIDATION
ORIENTATION AND DECISION
Through streaming analytics, exploring metrics in real time, as they’re created, building
meaningful (composite) signals, creating leverage for Orient and Decide.
Invalidating models daily.
READ PRIMARY SOURCES
(OR FEWEST DEGREES FROM)
READING
blog.gardeviance.org - kitchensoap.com
THANKS
Aneel
@aneel - aneel@signalfx.com
ADVANCED MONITORING PLATFORM
FOR MODERN APPLICATIONS
https://signalfx.com
IMAGE CREDITS
• J.J. Gibson: Cornell University Library
• Frank Partnoy: Startup Grind
• N.N.Taleb: NYTimes
• Mark Burgess: markburgess.org
• Book cover images from Amazon
• Coffee: me
• Me: not me

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OODA.MODELS.CODE.VELOCITY - Velocity 2015