Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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ANER - Associação Nacional de Editores de Revistas

Palestra "Como Fazer a Mídia Social Funcionar para Você", de Keith Hernandez, Diretor Executivo, International Sales and Strategy, BuzzFeed, EUA.

Présentations et discours publics

1
Keith Hernandez
VP, International Strategy
@keithrhernandez

2
150+
Million
monthly
UVs
75% of
visits
from
social
Over half
are aged
18-34
Over half
of visits
from
mobile

3
A massive shift
has happened in
just a decade.

4
Social & mobile are
the new distribution
channels.

5
Great
social
content
starts with
emotion.
Inspiration
Identity
Humor
Helpful
tips
Capture the
moment

7
Longform Content
1.5M+
views
Half on
mobile!

8
Global Expansion
Dans quelle
ville française
devriez-vous
vraiment
vivre?
Democrats Turn
To Progressive
Agenda To
Motivate 2014
Voters
21 Pictures Of
Politicians In
Wellies
Staring At
Floods
20 Ways
To Eat A
Tim Tam
41 Razões
pelas quais os
Pugs são as
criaturas mais
majestosas na
terra
22 Motivos por
los que deberías
estar en Chile
en este
momento

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Keith Hernandez - 5th Iberoamerican Magazine Media Conference

1. 1 Keith Hernandez VP, International Strategy @keithrhernandez

2. 2 150+ Million monthly UVs 75% of visits from social Over half are aged 18-34 Over half of visits from mobile

3. 3 A massive shift has happened in just a decade.

4. 4 Social & mobile are the new distribution channels.

5. 5 Great social content starts with emotion. Inspiration Identity Humor Helpful tips Capture the moment

6. 6 Investigative Reporting

7. 7 Longform Content 1.5M+ views Half on mobile!

8. 8 Global Expansion Dans quelle ville française devriez-vous vraiment vivre? Democrats Turn To Progressive Agenda To Motivate 2014 Voters 21 Pictures Of Politicians In Wellies Staring At Floods 20 Ways To Eat A Tim Tam 41 Razões pelas quais os Pugs são as criaturas mais majestosas na terra 22 Motivos por los que deberías estar en Chile en este momento

Notes de l'éditeur

cisco: aram was the first one to jump on the money trail UCLA piece: someone got fired over this (there was a follow-up piece from another site that put the nail in the coffin, but ours set the wheels in motion)

Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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Keith Hernandez - 5th Iberoamerican Magazine Media Conference

Notes de l'éditeur