The document provides tips for building a successful blog to win clients. It discusses common myths about blogging, the importance of promotion over just content production, and proven ways to promote content like optimizing it for sharing and posting on multiple channels. It also recommends five essential content types every business should create, such as guides and checklists. Tools like Google Analytics, Yoast SEO, and a headline analyzer can help with content and promotion efforts. The overall message is that simply creating content is not enough - promotion is key to building an audience and gaining clients through blogging.

1. How To Build A Blog
That Wins You
Clients
Anfernee Chansamooth
Marketing Consultant

2. What’s your biggest challenge
with blogging?

3. “We absolutely have more
customers from this (we ended
up with about 29 new email
sign ups from that page
alone during those 4 days of
the campaign running) “

4. What we’ll cover today…
● The top 5 myths about blogging for business
● Why content alone won’t lead to a successful blog (and
what will)
● 5 tools that every content marketer needs in their toolkit
● 3 proven ways to get your content in front of more people
● 5 content pieces that EVERY business should create

5. The Top 5 Myths Around Blogging

6. MYTH: If you build it, they will
come...

7. MYTH: You can “wing it” ...

8. MYTH: Can’t prove ROI ...

9. MYTH: You have to always blog
about your product or service ...

10. MYTH: Can’t outsource
content...

11. ● Spends < 1 hr per blog post (instead of 1 day)
● Doubled traffic to website in just 4 months

12. 80 / 20
POP QUIZ: Who are hugs best
shared with?

13. … Other People Who Want Hugs!
(Tip: think of your content as hugs)

14. The ONE thing most busineses don’t
focus enough on…

15. Promotion! Production

16. 3 proven ways to get your content in
front of more people

17. 1. Create & format your content for
great experience and sharing

18. 1. Create & format your content for
great experience and sharing

19. Doubled traffic to her website in 4
months
2. The 3 R’s - Right message, Right
audience, Right platform

20. SOCIAL
● Organic
● Paid
EMAIL LIST
● Yours
● Promo partners
GUEST BLOG
● Outreach
● Clients/partners
3. Share on multiple channels

21. Q: Who could you write a
guest blog for?

22. Which are you NOT doing currently?

23. 5 tools that every content marketer
needs in their toolkit

24. Headline Analyzer

25. Google Analytics

26. Headline Analyzer

27. Headline Analyzer
Yoast SEO plugin for Wordpress

28. Headline Analyzer

29. Headline Analyzer

30. Which tool will you play with next?

31. 5 content pieces that
EVERY business should create

32. Headline Analyzer
12 per
quarter
(1 per week)
1 per quarter
Daily
Or weekly
(depends on
channel)
Sample
Publishing
Frequency

33. Headline Analyzer

34. Headline Analyzer
Example: Accounting Firm
CORE CONTENT:
“Business Health Check By The Numbers”
Self diagnostic tool (Excel)
DERIVATIVE ASSET:
Blog post #1: “The ONE Number That ALL
Businesses Need To Be Tracking (but don’t)”
PROMOTIONAL MICRO-CONTENT:
Twitter: “Is your business on track to succeed or fail in the
next 6 mths? Here’s 1 number that will tell you:
http://bit.ly/POST

35. Which content will you create next?

36. What was most valuable today?

37. Grab it at:
www.simplecreativemarketing.com/canvas
Say NO MORE to 10+ hours per
week creating content...
that goes up on your blog and
does nothing for your business!

38. Got Questions?
Email hello@simplecreativemarketing.com

39. References
● http://www.simplecreativemarketing.com/blog/content-strategy-effective/
● http://www.curata.com/blog/the-content-marketing-pyramid-how-to-generate-more-with-
less/
Tools
● 1-page blogging for profit canvas: www.simplecreativemarketing.com/canvas
● Google Analytics: https://analytics.google.com/analytics/web/
● Wordpress: http://wordpress.org
● TinyPNG: https://tinypng.com/
● SmarterQueue: https://smarterqueue.com
● Yoast SEO plugin for WP: https://yoast.com/wordpress/plugins/
● Headline Analyzer: http://coschedule.com/headline-analyzer
● Learn Google Analytics (free training): https://analytics.google.com/analytics/academy/