For Physic Ventures

1. User Experience Design

2. Why Should You Care?
Almost every successful consumer internet
company in the last few years has had a
designer founder (AirBnb, Path, Fab, Pinterest,
Square, Vimeo, Tumblr, etc…)
Good design is now table stakes for consumer,
and increasingly important for enterprise.

3. “User experience design isn’t a checkbox. You
don’t do it and move on. It needs to be
integrated into everything you do.”
-Liz Danzico
Chair, Visual School for the Arts

4. What makes good design?

5. Strategic Sweet Spot

6. The Process

7. Where UX Fits

8. Artifact Creation
• High-level process flow
• Wireframe sketches (low fidelity)
• Balsamic wireframes (medium fidelity)
• Clickable wireframes (high fidelity)
• Visual design and branding
• Test with users at every step!

9. Data Driven Design
• Track clicks, flows, user retention (Mixpanel,
Google Analytics)
• Multi-variate testing (Google Website
Optimizer)
• Lean/Agile UX
– Must find the right mix of traditional
design/ideation, and releasing early and often for
market validation

10. Designer Recruiting
• Is becoming harder…
• Everyone is starting to realize that designers
are in demand
• Designers tend to be paid less and get less
respect than developers
• Look for portfolios that involve both UX and
visual design
• Ask UX-focused interview questions

11. Design Outsourcing
• Works well for visual design
• Outsourcing user experience design is only going
to work if
– The UX flow is uncomplicated and well understood –
not treading new ground
– The firm has more experience in a particular segment
than the feature team – though this can backfire
– The requirements have little to no ambiguity
• But… sometimes high end UX-design consulting
firms (like Adaptive Path) can solve troublesome
problems that feature teams can’t

12. Some Perspective
http://www.youtube.com/watch?v=jVb8EC1Y2x
M
http://startupsthisishowdesignworks.com/