Got a business blog, or want to start one? Blogging and social media can be your most powerful tool. These tips will make your blog work harder for you.

1. Power Blogging:
Make Your Business Blog Work
Harder
Presented by Angela Booth: angelabooth.com
@angee
Writing Genii: writinggenii.com
Tuesday, 19 March 13

2. Where Are You Going?
Plot Your Route
• Decide on the results you want
• Create a blog description, and blogging plan
• Decide: who will blog, and how often
Tuesday, 19 March 13

3. Who’s Your Blog’s
Audience?
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Tuesday, 19 March 13

4. Your Audience
• Create one or more personas (searcher,
buyer, investor...)
• Get input from all staff
• What questions does your audience ask?
• Questions = content
Tuesday, 19 March 13

5. Your Blog = Your Brand
• Your blog is a
publication
• Match your blog’s
“voice” to your
brand: be
entertaining, playful,
informative,
“newsy”, formal...
• CHOOSE!
http://www.flickr.com/photos/megantrace/6234830561/
Tuesday, 19 March 13

6. Think ACTION:
What Do You Want
Readers To Do?
http://www.flickr.com/photos/claudiogennari/3582905948/
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7. Content: Get Started
http://www.flickr.com/photos/hindrik/7385727834/
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8. Content: Create 5
“Establishment” Posts
http://www.flickr.com/photos/gnuckx/4277702120/
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9. Create Your “About” Page
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10. Promote Your Content
• Newsletter
• Primary site
• Social media
• Partners
• Advertising
• Publicity
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11. Be Loud, Be Proud
• Add “BLOG” to your
primary site’s
navigation (don’t
hide it)
• Get subscribers
• Ask partners to
promote your blog
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12. Your Blog is Your
Customer Hub: Use It!
Tuesday, 19 March 13

13. Need more?
Contact Angela
Booth: get help
with your
blogging today.
Twitter: @angee
Website:
http://angelabooth.com/
Writing Genii:
http://writinggenii.com/
Tuesday, 19 March 13