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Why You Should Care and Be Aware - Your Brand!
1. Y
WHY YOU SHOULD
BRAND
OU !
CARE AWARECARE AWARECARE AWARECARE AWARECARE AWAREand be
Presented by Angela Maiers
angelamaiers.com
Wednesday, August 14, 13
17. BEST
WhoYou Seek To Be
WhoYou Hope To Be
WhoYou Work To Be
Who You Are
Seen To Be
DescribedTo Be
Expected To Be
Who You Are
According TO YOU According TO WORLD
+
=
Wednesday, August 14, 13
18. Copyright Angela Maiers 2008
Self Awareness
Self-awareness is the
ability to think and
exist inside --
and outside of
ourselves
simultaneously.
Wednesday, August 14, 13
40. What’s the
ONE WORD that can
•Encapsulate you?
•Differentiate you?
•Elevate you?
•Advance you?
•Transform you?
Wednesday, August 14, 13
41. I use my _______ and _______ for_______
Known for ________ , I _________.
Using _________(key trait), I _______ ,
by providing ____________________
Through my ______, I ______,
when I serve___________________.
Putting the Pieces Together
Wednesday, August 14, 13
42. A. AREWho You?
More Questions to Consider....
1 How do people benefit by working with me?
2 What words do others use to describe me?
3 How do I make people feel?
4 What field or industry am I in (or do I want to be in)?
5 What are the words I would use to describe my work?
6 Who is my target audience?
7 What service do I have to offer people?
8 What do I do that makes me stand out from everyone else?
Wednesday, August 14, 13
43. A. AREWho You?
Questions THEY Consider....
•Do you CARE about me? I mean, really care about helping me?
•Do you SERVE your community?
•Do you GIVE FIRST and SELL LAST?
•Is it CLEAR what you do? Can I describe it in one sentence?
•Are you PASSIONATE about what you are doing?
•What are you known for? Whats your skill?
•What problem can you solve?
•What is the ONE compelling reason I should seek to build a
relationship with you?
•Are you trying to make a DIFFERENCE in the world?
Wednesday, August 14, 13
44. B. BEing You?
ACTING, BEHAVING,
SEEING, THINKING,
DREAMING...
Wednesday, August 14, 13
61. •Reclaim Your Dreams
•Strengths Finder 2.0
•The 7 Habits of Highly Effective People
•8th Habit
•Values Worksheet
•What Color Is Your Parachute
•4-Hour Work Week
•Unlimited Power
Understanding Brand You
angelamaiers.com
Wednesday, August 14, 13