Getting Social Media R.I.G.H.T.

Getting
R.I.G.H.T
Presented By
Angela Maiers
@angelaMaiers
Tuesday, December 9, 14

HOW ABOUT YOU?
How do you feel about
using social media?
Are you currently actively
engaging in social media, if
so what channels?

HOW ABOUT OUR
STUDENTS?
•96 % students w/access use SM
•75 % (K-12 graders) have at least
one social media profile
•68 % Increase (2-11) since 2010
•50 percent who use talk about ed-topics
and more specifically school

To Get Social Media RIGHT...
We must first get SOCIAL RIGHT.

freedom real
centered
COLLECTIVE
network power
talk
WE
love
unity
freedom
like
SOCIAL
passion
people
customized
US
NnOeWw
conversations connections
realtime COMMUNITY

We ARE the web

RIG
eal
integrated
enerous
onor
ells OUR story
H
T

“IRL”

Welcome to the Community!
Text

REAL
TWO -WAY
CONVERSTATIONS

THIS IS ME!
Angela Maiers

THIS IS WHAT I BELIEVE

THIS IS MY MISSION
aka My Job, My Passion, My Calling

THIS IS ME!
EVERYWHERE
angelamaiers
@angelamaiers
www.angelamaiers.com

Integrated

ANNOUNCEMENTS
INTEGRATE
INTEGRATE
INTEGRATE
CONFERENCES
EVENTS
NEWSLETTERS
REPORTS
EMERGENCIES
CANCELATIONS
EMAILS
UPDATES
REMINDERS

There’s and APP for That!
• Confidential Global Marketing • 11/28/1
29 2

WHAT ARE
WE DOING? WITH WHO? WITH WHAT? ENHANCE/
AMPLIFY?
Emergency
Notification
Parent
Event
? ? ?
1.
2.
3.
30 2
PARENTS PHONE TREE
PARENTS
Teachers
Flyers
Emails
W.O.M
???

CUSTOMIZED ALERTS and MESSAGES

What tools does your community have access to?
• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support
academics. Yes - No
• I have access to email. Yes - No (If you answered no, please provide your name and
your child's, and we will provide hard copies of communications.
• I mostly access the Internet for school communications on my:
• Home computer
• Work computer
• Mobile device
• Other (please specify) _______

Generous

In Social Media...
You GIVE
before
You GET

70 - 20 - 10
Targeted Tweeting

SHARING GREAT CONTENT
BLOGS
ARTICLES
PICTURES
VIDEOS
TUTORIALS
TIPS Tuesday, December 9, 14

HEAR
YOU MUST ME
TO
HELP ME.

The Listening Stage
–What are people saying about your brand?
–What are the popular topics about your
brand?
–Who are the advocates, detractors and
influencers in your community/industry?
–Where are the conversations happening?
2
48
Use Twitter’s search function &
other tools to find keywords
in hashtags, handles and
bios relevant to topic, company and event

Command Center
Basics
Google Alert
TwitterSearch
Social Mention

Establishment of Command Center
Twitter.com/
Search
50 2
Google.com/
Alerts
Socialmention.
com

How Does Your Brand Sound?
Hear?
See?
Feel?
Do?

Honors

Give Them A Front Row Seat
To Their Own Brilliance

Are you prepared to
AMPLIFY
the AWESOME?

Always
Be Capturing

Tells
“SOtUorRy”

ARE
A
BRAND
STORY = YOUR BRAND

IF YOU DON’T TELL YOUR STORY
SOMEONE ELSE WILL!

#washingtonhighspirit.
#EGHSMATTERS

RIG
eal
integrated
enerous
H
T
onor
ells OUR story

YOU
MATTER

SOCIAL: RIGHT

online: resources angelamaiers.com

One Way Two Way
#TMSHawkChat

Re:sources
14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Creating Facebook Groups for Students

Re:sources

Re:sources
• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Education
• 20 Reasons Why You Should Be Using Google Plus

Re:sources
7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 Powerful Twitter Tools for Teacher's Professional Development

Go To:
@tonyvincent

your:network
@angelamaiers
#edchat
#supchat

Cybraryman:
Hashtags

Getting Social Media R.I.G.H.T.

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