KGRG is a non-profit radio station owned by Green River Community College that provides educational opportunities for students. It broadcasts alternative rock music and receives over 10,000 weekly listeners online and over 12,000 monthly website hits. The station offers various sponsorship opportunities for local businesses, including underwriting announcements starting at $10 per airing, event sponsorships starting at $150, bumper sticker advertising starting at $500, live remote broadcasts starting at $500, and phone line sponsorships with a negotiable price. Sponsoring the station provides tax deductible benefits and supports the education of future broadcasters.

1. KGRG “Today’s Rock”
Underwriting Information
On behalf of the staff and management of KGRG, we would like to thank you for considering a
KGRG sponsorship. Your support helps not only the radio station, but also the students who are
working their way in to the radio industry. Our educational facilities are able to succeed because
of your support.
An Overview of KGRG
KGRG is a radio station owned and operated by Green River Community College. We are a
non-profit, non-commercial, educational radio program. Through a set of journalism classes
offered at the school, students may learn all aspects of running a radio station. While KGRG
receives approximately 10,000 different people tuning in to the FM frequency each week, its
website, www.kgrg.com, hosts crystal clear online streaming and receives over 12,000 hits per
month. The broadcast range of the station includes the greater King and Pierce counties as it is
broadcasted on 89.9 FM and through a translator station in the Sumner/Lake Tapps area on 89.3
FM. KGRG's rotation of "Today's Rock" includes alternative, punk rock, hardcore and indie
along with several other up-and-coming styles and genres. There are also weekly “specialty
shows” that each feature a deeper look into more specific veins of music. Our collective target
audience is centered on males aged 14-30, although there is much listenership outside these
parameters.
KGRG Sponsorship Opportunities
Our department assists locally owned businesses for mutually beneficial exchanges called
underwriting. Underwriting is a non-commercial radio station’s form of advertising with minute
legal restrictions. These limitations are as follows:
1. No Prices - We can say something is “inexpensive” or “cheap,” but we cannot say that
something is “$2.99.”
2. No Comparisons - We can say "your company is excellent” or "has great customer
service,” but we cannot say it is “the best,” “better than,” or “most” anything or make any
comparisons with any competitors.
3. No Action Verbs - We can say your company’s name, location, phone number and hours,
but we cannot say “call now” or “go here.”
The staff of KGRG is exceptionally skilled in working around these limitations to create bold
and effective underwriting announcements. While this is an economically efficient form of
advertising, the greatest asset to underwriting is that all donations are 100% tax
deductible.

2. Sponsorship Options
Underwriting Announcements
Starting at $10.00 per play
Within this option, the KGRG staff will write, air, and regulate a 15, 30 or 60 second produced
segment played at an agreed rotation. The time of day for airplay can be selected as there are
key benefits from peak listening hours. With approval from the KGRG staff, businesses also
have the opportunity of providing their own underwriting announcement for a discounted rate.
There are one-, three-, six-, and twelve-month contracts available (exceptions may be made on a
case-by-case basis).
Event Sponsorship
Starting at $150.00
There are multitudes of concerts at a variety of venues that are sponsored by KGRG. At these
events there is the opportunity for businesses to set up booths, advertise and promote their
product. These events are great promotional opportunities that directly introduce businesses to
unreached clientele outside of their usual market. Live demonstrations and concession sales are
not required but are great opportunities to capitalize off KGRG's devout listeners. Event listings
are available upon request.
Bumper Sticker Backing
Starting at $500.00
KGRG’s most requested promotional item is our bumper sticker, as it is directly handed out at all
events KGRG sponsors and attends. Listeners, businesses and record labels are frequently
mailed packages containing our bumper stickers reaching all over King County, western
Washington, across the country and even overseas. We have the capability of putting ads,
coupons, or logos on the backing of each bumper sticker. Keep in mind that you have complete
creative freedom in the design of the ad as none of the underwriting limitations apply to this area.
Each package of stickers contains 5,000 solitary images of your company’s advertisements. With
no competitors swarming the viewer and stealing the focus as seen in mailed coupon packages,
the effectiveness of sticker backing accelerates tremendously.

3. Live Remote Broadcasting
Starting at $500.00
KGRG's promotional team is equipped to set up live broadcasts from your business. Equipped
with a PA system and veteran DJ's, KGRG will promote our current location encouraging
listeners come to see us at your business. The "encouraging" is done with free promotional gear,
ticket contests and/or other giveaways. This method of bringing new customers to your grounds
works best as a tie-in with grand openings, re-openings, and/or special events. For an additional
fee, a video production team can record the event for lasting exposure, hosted through our
website.
Phone Line Sponsorship
Price is negotiable
The KGRG request lines are second nature to our listeners. With this form of
sponsorship, the “KGRG Request Line” would become the “Your Company Request Line.”
Your company's name will be mentioned when the request lines are answered and whenever the
phone lines are mentioned on the air. Combining the counts from DJ's and produced segments,
our phone line is mentioned at least 90 times a day. With close to 3000 on air mentions of your
business, phone line sponsorship is the most persistent form of branding KGRG has to offer.
The effects of phone sponsorship grow exponentially in combination with hourly sponsorships
and underwriting announcements as there can only be ONE phone line sponsor. There are one-,
three-, six-, and twelve-month contracts available.
Potential with KGRG
The tax deductible benefits of supporting our non-profit, educational program make sponsorship
with KGRG more than worthwhile. From the staff and faculty of KGRG: Thank you for your
consideration of further educating the broadcasters of tomorrow.
Sales Director General Manager
Erik Rydbom Tom Krause
Phone: (253) 218 5091 Phone: (253) 833 9111

4. Rates for Underwriting Announcements
Prices are for one play of a 30 second segment
Sunda Monda Tuesda Wedne Thursd Saturda
Friday
y y y sday ay y
12 am–
$10 $10 $10 $10 $10 $10 $10
6 am
6 am–9
$15 $20 $20 $20 $20 $20 $15
am
9 am–3
$20 $15 $15 $15 $15 $15 $20
pm
3 pm–
$20 $25 $25 $25 $25 $25 $20
7 pm
7 pm–
$20 $20 $20 $20 $20 $20 $20
12 am