Highlights of “ARC Smartphone Use for Business Applications Workshop” And Highlights of “ARC Professional Use of Social Networks”
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The Appalachian Regional Commission, in cooperation with local partners, provides "Smartphone Use for Business Applications" Workshop and "Professional Use of Social Networks” workshop to businesses in Appalachia. This presentation provides an overview of those workshops. The workshops are taught by ShinyDoor.
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Highlights of “ARC Smartphone Use for Business Applications Workshop” And Highlights of “ARC Professional Use of Social Networks”
- 1. Development District Association of Appalachia Conference Highlights of “ARC Smartphone Use for Business Applications Workshop” And Highlights of “ARC Professional Use of Social Networks” March 19, 2012 Angela Siefer Social Technologist
- 2. Part 1: Highlights of ARC Smartphone Use for Business Applications Workshop Part 2: Highlights of ARC Professional Use of Social Networks
- 3. Part 1: Smartphone Use for Business Applications Loyalty Programs, Customer Relationships, & Processing Credit Cards http://creativecommons.org/licenses/by-nc- sa/3.0/
- 6. 82 million smartphones are in circulation today in the U.S. 1 in every 3 people, 13 and older, owns one — and that figure is expected to double by 2015. -Forrester Research
- 7. But mobile commerce is expected to account for $6 billion, or just 2% of overall e-commerce sales this year, according to Forrester Research.
- 8. FORRESTER 2011 RESEARCH •The mobile/social/local combo will explode in usage but generate little revenue. •Mobile marketing spend will grow significantly and surpass $1 billion in the US as consumers spend billions via mobile. •Companies will invest first in convenient services for customers.
- 10. REASONS WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY
- 11. MOBILE WEBSITES
- 12. MOBILE CAMPAIGNS, ADS & APPS
- 13. MOBILE APPS •Mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. •The best way to use apps is to create something that is useful and valuable and functional.
- 16. LOCATION-BASED SERVICES More than 50% of respondents indicated that they wanted to receive location- specific advertising, per JiWire's Mobile Audience Insights Report.
- 17. FOURSQUARE
- 18. FOURSQUARE - WHAT IS IT FOR THE USER? •A game. Over 10 million users. •Primarily for letting your friends know where you are & figuring out where they are. •Secondly for collecting points, prize badges, and coupons/deals.
- 19. FOURSQUARE - WHAT IS IT FOR A BUSINESS? •A promotional app. July 2011, more than 500,000 businesses were using it. •Businesses can offer specials to their customers, helping businesses find new customers and rewards their most loyal ones. •They can see useful information about their visitors, like what times and days are most popular, and who are your most loyal customers.
- 20. FOURSQUARE: IN ACTION The Radisson Hotels in England are rewarding customers with more sleep.
- 21. McDonald’s offered a summer special to encourage people to try a McCafe beverage.
- 23. TWITTER
- 24. TWITTER - WHAT IS IT? Twitter is a means to communicate and stay connected through the exchange of 140 characters or fewer. HOW TO USE IT •For customer service and building loyalty. •To create “buzz” around events, products, services. •To communicate information in real-time. •To promote deals, specials, coupons. •To listen to customers.
- 25. QR CODES
- 26. WHAT ARE THEY? When you scan or read a QR code with your iPhone, Android or other camera- enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email; and connect the mobile device to a web browser.
- 27. QR CODES - HOW TO CREATE THEM & READ THEM •Use a QR code generator. They are free! •Two that are good include KAYWA and KEREM ERKAN. •Use a QR code reader such as BAR CODE SCANNER, RED LASER or I- NIGMA
- 29. CREDIT CARD PAYMENTS WITH SMART PHONES
- 31. Example 1: SQUARE • Free reader, free app. • Takes Visa, Mastercard, AmEx, Discover. • 2.75% rate per swipe no matter what card. • Industry standard security practices. •Send receipts via text message or email instantly. •Runs on Android or iPhone
- 33. Example 2: GOPAYMENT •Free reader & free app. •Takes Visa, Mastercard, AmEx, Discover •Compatible with Android, iPhone, Blackberry •1.7% per swipe fee for high-volume (12.95 monthly fee) •2.7% per swipe fee for low-volume •Customize with tax rate. •Customers easily add tip.
- 34. OVERWHELMED?
- 35. Part 2: Professional Use of Social Networks
- 36. Why.
- 37. Relationships Trust
- 43. How.
- 44. Which Way To Go http://thecommonloon.blogspot.com/
- 45. Watch, Listen, Learn, Adapt http://www.pyzam.com/funnypictures
- 47. Be Genuine
Notes de l'éditeur
- 07/22/11
- The Mobile Phone Workshop we teach is 3 hours and it is hands on. We don’t have that much time today. We’ll do a 1 hour overview where I’ll highlight the strategies we think are most useful right now. Yes, they often change. Then, as a bonus we’ll discuss professional use of social networks. That part is just for you. Interrupt me with questions. Plus, I’ll make sure we have time at the end for Q&A.
- Who has a smart phone? Do you download apps? How about other mobile devices? iPod Touches? iPads? Tablets? Do you have kids with these devices? Do they download apps? Are they on their devices a lot? Infographics from DigitalBuzzBlog http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
- Smart phones are a big part of many people lives today. And this is only going to increase. Businesses thinking about smart phone use need to think about how people are using them, regardless of their personal feelings about smart phones.
- 2% is a small number. Businesses who think about smart phones and sales now will be ahead of the curve. It may not feel like it because everyone seems to have a smart phone but the new piece is SALES on s smart phone.
- Significant trends shown from Forrester’s 2011 Research on mobile. While Forrester predicts strong growth of mobile ownership and usage, they predicted that revenues for local mobile and social usage couldn’t be that impacted because people do not know how to use their phones for purchasing yet. Still, mobile purchasing will continue to rise. Small businesses must make mobile convenient for their customers since there is a “usability” gap.
- The folks who do have smart phones. Do you search for local biz on your phone?
- More and more people are accessing their mobile phones to check the web so your site must accommodate that. Diane Irvine, CEO of Seattle-based jewelry site Blue Nile, realized the importance of mobile delivery when her site made a $40,000 diamond sale via a mobile device in 2009. If a company is planning a web redesign, that new design needs to be mobile friendly or have a mobile version. The mobile friendly webiste is also accessible technology friendly – the disabled community using accessibility technology to access the web will have less trouble with a mobile friendly website than a traditional website. This means a business will be NOT turning away 2 populations with a mobile friendly website.
- Anyone not know what a mobile application is?
- Not expensive to have created but require an idea that gets customers to download and use the app. A difficult task. When one doesn’t have that big idea – use apps that already have users. Such as the ones we’re going to cover next.
- Our smart phones have GPS built in. If we allow apps to use the GPS, they know where we are. Yes, there are privacy concerns, more so with older generations than young. Young people in particular are very comfortable sharing their locations via their mobile devices and they're also are becoming more open to receiving ads and mobile coupons.
- Foursquare is a popular location based mobile app.
- 07/22/11 Geo-Location games like Foursquare, SCVNGR and Gowalla allow people to check in and share tips. With SCVNGR you can create treks for people to experience. With both Foursquare and SCVNGR you can share tips about locations and also offer discounts. Gowalla – Chicago Taco Trek - http://www.scvngr.com/treks/11045 Treks with SCVNGR allow you to add locations for people to check in to or you can set up different challenges as well. Android or iOS are required to play. Goal is clear – With Chicago Taco Trek, people are GOING to the taco locations and talking about them. Goal - Increased business and increased promotion of the areas.
- In the small town of Bellefontaine, OH, they used them on a storefront to promote new office space. People could scan it and receive a tour of the facility and what it was going to look like. It even explained what it was for people unfamiliar.
- Mobile purchasing devices can be used with both an iPad and SmartPhones
- Our advice – Use a smart phones. Be a customer. Have multiple people on your staff be that smart phone customer with other businesses. Play FourSquare. Write reviews on Yelp. Get the Square. Get GoPayment. Try them out. Pay yourself a dollar and see what happens. Experiment. What have you got to lose? Sales?
- 07/22/11 Do you think offline networking has value? Do you go to events in order to maintain or establish professional relationships? Do you ask colleagues about family or hobbies to establish a further a connection? Do you believe in the Its Who You Know theory? If you need to talk to someone at a particular organization, do you ask for an introduction from someone you know or do you cold call?
- 07/22/11 If you trust a colleague are are more likely to do business with them. You take your care to a mechanic you trust. You hire a contractor you trust. You partner with someone you trust.
- Using social networks as a professional is another means to the same end. Professional relationships. A strong network that you go to when you need it.
- A social network specifically for professionals. Who has a profile? Who has accessed their profile in the last 6 months? There’s no reason NOT to use LinkedIn. LI is your online resume plus connections to all your colleagues. One of the greatest features of LI is being able to look up other people. Can’t remember someone’s title? Need a warm introduction and not sure who to ask? Plus, the reality is that all of us should develop our networks while we have a job. Not when we are job searching. Do it now. And use LinkedIn to document those connections (non of our memories are as good as we would like.) Because none of know when we might some day need our network. For something minor, or something major, like job searching.
- Who uses Facebook socially? Do you connect to colleagues? I have found great value in connecting to colleagues on FB. For ShinyDoor it has resulted in new clients and fun projects because people know my interests and my passions.
- 07/22/11 Chester Jourdan is the Executive Director of MORPC. Note how many friends he has on FB. Why is this helpful? People want to be his “friend”. He spreads the MORPC message exceedingly well. When he goes into a meeting, at least one person comments about being his FB friend or refers to one of his posts. When MORPC wants to increase their FB Page activity, they look to Chester. All he has to do is ask his “friends’.
- Twitter is useful for expanding your network and is very useful at events. We do not have time to explain it today but ShinyDoor has a tutorial on our website if you are curious.
- 07/22/11 Lets talk about HOW to use social media.
- 07/22/11 If you are feeling overwhelmed by the tools, choose 1. If you are not sure which one, ask me.
- 07/22/11 If you are just getting started, first step is to watch what is going on around you. Create accounts, if you have not already, and watch to see how others use them. You’ll quickly decide, what you think is a good idea and what you think is not such a good idea.
- Social media is an opportunity to interact. Think of it as the networking you already do but now it is online.
- Don’t always be perfect. If you have chocolate on your face, well then you have chocolate on your face. Be a real person. Who would trust someone who never makes mistakes or who never admits those mistakes? And remember, this is about establishing trust.
- 07/22/11