Metodología para apertura en Paises Emergentes.

1. Metodología de selección y penetración en mercadosinternacionles ANGEL BONET Socio DaemonQuest http://bit.ly/boCg4V Madrid, 13 Octuber2010 propuesta de success fee 1

2. DQ´smethod 1 2 3 Selection of key target markets Deep analysis of key markets Entrance strategy Target markets Market SWOT analysis Business Plan - 2 -

5. Market shares

7. Growth forecasts

9. Major risks that might be considered: economy, politics, etc.- 3 -

10. Competition Non-Customer-related Barriers to Entry Once identified key target markets, competition and business environment will be deeply analyzed 1 2 3 Key players positioning and differentiation Regulation, fiscal issues Key players´ core competencies (strengths and weaknesses) and resources Possible barriers to alliances or acquisitions Key players´ competitive advantages Possible economies of scale Key players´ financials Capital requirements Key players´ likely reaction to entry - 4 -

12. profitability

13. share

14. growthCustomer-related Barriers to Entry Access to distribution channels In case of organic growth, can we get access to distribution channels (Press, Education)? At which cost? Switching costs Do customers face significant costs (financial costs, experience curve, etc) if they want to switch products / services (Education, TV)? Product differentiation Do current product / services present a high level of differentiation? In which way? Brand loyalty Brands Equity Are customers loyal to brands? Which brand are most valued? - 5 -

15. SWOT analysis for each key country and sector in order to reach strategic decisions jointly For each key country and each sector: Competition and business environment STRENGTHS WEAKNESSES Joint strategic analysis of opportunities 1 2 3 Customer analysis OPPORTUNITIES THREATS Draft strategic scenarios - 6 -

19. Centralization of advertising space salesAcquisitions … … … … BU 4 No opportunity Launch Portuguese version of x … … … … BU 5 Acquisitions Develop new ventures … … … … - 7 -

20. The different methods of entry for each key country and sector will be evaluated with financial scenarios 1 2 3 SECTOR / IRAN - SCENARIO 1 SECTOR / IRAN - SCENARIO 2 SECTOR / IRANL - SCENARIO 3 Illustrative Conjoint decision - 8 -

21. A Strategic Roadmap is key to implementation 3 A Strategic Roadmap will be finally designed to ensure the correct implementation of strategic decisions, the coordination and involvement of the team and the milestones control. 1 2 3 Illustrative - 9 -

22. GRACIAS w w w . d a e m o n q u e s t . c o m