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- 1. ACCELERATE SALES IN FIVE STEPS YOU SIGN THEM UP. WE BRING THEM BACK.
- 2. Online support.fivestars.com Phone (860) 578-2770 Email support@fivestars.com Need help after training? ACCELERATE TRAINING 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions
- 3. • Review how loyalty marketing increases sales • Cover the five proven steps to increase your customer visits and spend • Empower your staff to sign up ten customers per day everyday Training Agenda ACCELERATE TRAINING 97% OF CLIENTS WHO COMPLETE ALL 5 STEPS SEE RESULTS IN ONE MONTH
- 4. Tell us a bit about your business and your plans for the program. Have any questions about the FiveStars software? Help us customize your program to fit your needs LOYALTY MARKETING
- 5. Keep them engaged by thanking them through your loyalty program LOYAL CUSTOMERS MAKE UP 20% OF ALL CUSTOMERS LOYALTY MARKETING
- 6. They generate only 20% of your revenue CASUAL CUSTOMERS MAKE UP THE OTHER 80% LOYALTY MARKETING
- 7. Signing up 10 customers minimum per day, every day, is the key to long term success. You sign them up. We bring them back. LOYALTY MARKETING
- 8. We make it easy for you to build your customer database. LOYALTY MARKETING
- 9. We also ensure your customers are properly opted into your promotional messages. LOYALTY MARKETING ON YOUR CUSTOMER TOUCHSCREEN “By entering my phone number, I agree to be in the FiveStars rewards program and get rewards and updates via auto SMS from FiveStars and this business. Unsubscribe any time!” SENT AFTER SIGNUP “PLEASE CONFIRM. Reply Y to confirm that you just signed up for FiveStars, the rewards program of Business Name.” SENT AFTER CONFIRMATION “Great! You are confirmed. We’ll notify you about your FiveStars rewards via text. Reply with your email to get a bonus point for Business Name. txt STOP to unsubscribe”
- 10. AUTOMATE your rewards and offers 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions
- 11. AUTOMATE YOUR REWARDS & OFFERS First Tier Point Burners Low cost, customers need often, redeem easily Middle Tiers Loyalty Creators Popular or staple items, customers strive to earn Last Tier Intangibles For high spenders, difficult to reach
- 12. AutoPilot sends the right offer, at the right time, to the right customers. AUTOMATE YOUR REWARDS & OFFERS
- 13. OFFER SENDS 24 HOURS AFTER FIRST VISIT 50-60% of new customers don’t return, so this offer incentivizes them to come back that week. OFFER SENDS EVERY THIRD VISIT 20% of your customers drive 80% of your revenue, so these offers get them to come in 25% more. SENDS 7 DAYS BEFORE BIRTHDAY A small birthday offer shows you appreciate your customers and gets them to tell their friends about you. SENDS WHEN CUSTOMER JOINS ONLINE OR VIA MOBILE APP Bring in new customers within the FiveStars online network. AUTOMATE YOUR REWARDS & OFFERS It gets your engaged customers back faster and spending more when they do.
- 14. Simultaneously, it incentivizes your at-risk and lost customers to come back again AUTOMATE YOUR REWARDS & OFFERS SENDS AFTER NO VISITS FOR 30 DAYS Every month without a visit, the likelihood a customer returns drops 50-75%. This offer gets at- risk customers back. SENDS AFTER NO VISITS FOR 60, 90, OR 120 DAYS The right incentive can increase the visit rate from stale customers by 3-4x. SENDS AFTER 5 MONTHS WITH NO VISIT The right incentive can convince lost customers to give your business another shot.
- 15. CREATE your database with signups 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions
- 16. Sign up 10 customers minimum per day, every day Send 1 promotion per month, every month You sign them up. We bring them back. CREATE YOUR DATABASE WITH SIGNUPS
- 17. DOS & DON'TS Asking Customers to Sign Up to Your Reward Program CREATE YOUR DATABASE WITH SIGNUPS WATCH VIDEO NOW http://fivesta.rs/HowToAskCustomers
- 18. DON’T ASK CREATE YOUR DATABASE WITH SIGNUPS Do you want to join our rewards program? Are you a member of our rewards program? Do you want to sign up for FiveStars?
- 19. ALWAYS ASK DO YOU HAVE ANY REWARDS TO REDEEM TODAY? ALWAYS RESPOND JUST TYPE IN YOUR PHONE # AND YOU’LL GET Insert reward or first visit AutoPilot offer here
- 20. ON AVERAGE, WE GET EVERY SIGNED UP CUSTOMER TO VISIT AT LEAST 2 MORE TIMES EACH YEAR 1,000 SIGNED UP CUSTOMERS $10 SPEND PER VISIT 2 ADDITIONAL VISITS $20,000 ADDITIONAL YEARLY REVENUE WHY EVERY SIGN UP MATTERS
- 21. COMMUNICATE rewards to your customers 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions
- 22. Display the marketing materials in your launch kit COMMUNICATE REWARDS TO YOUR CUSTOMERS • Table Stand or Table Tent • Window Cling • Employee Facing Prompt Sticker • Customer Facing Prompt Sticker
- 23. Display the marketing materials in your launch kit COMMUNICATE REWARDS TO YOUR CUSTOMERS • Table Stand or Table Tent • Window Cling • Employee Facing Prompt Sticker • Customer Facing Prompt Sticker
- 24. Set the expectation to sign up every single customer Motivate staff to sign up customers by framing as a job function or providing an incentive Have every employee (new & old) watch the Dos & Don’ts sign up training video SET ASIDE TIME TO TRAIN YOUR CASHIERS COMMUNICATE REWARDS TO YOUR CUSTOMERS
- 25. ENGAGE your customers personally LIFT your sales with promotions 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions
- 26. Use the notes field to “tag” specific customer groups ENGAGE YOUR CUSTOMERS PERSONALLY #female #CollegeStudent #LunchCustomer #parent #LuckyJeansBuyer #veteran #seniors #PartyOrder #LittleLeaguers #family
- 27. Send customers promotions and announcements LIFT YOUR SALES WITH PROMOTIONS • Target lost customers • Reach customers effectively • On average, sending a promotion drives 70% increase in customer in-store visits
- 28. Track your customer signups, promotion redemptions, AutoPilot offers, and other FiveStars activity in your dashboard and in your email inbox LIFT YOUR SALES WITH PROMOTIONS Your FiveStars Weekly Summary
- 29. 1 AUTOMATE your rewards & offers 2 CREATE your database with signups 3 COMMUNICATE rewards to your customers 4 ENGAGE your customers personally 5 LIFT your sales with promotions Quick recap ACCELERATE TRAINING 97% OF CLIENTS WHO COMPLETE ALL 5 STEPS SEE RESULTS IN ONE MONTH
- 30. For every business that signs up, we’ll credit your FiveStars account for $250. No limits! EARN $250 OFF YOUR BILL WHEN YOU SEND US A REFERRAL.
- 31. Sign up 10 customers per day Build a promotion together Review customer notes ACCELERATE TRAINING Next training
- 33. APPENDIX
- 34. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 30-50 Points • 75-100 Points • 150-200 Points Rewards For Bakeries REWARD • $ Free Basic Item (3-5% value) • $3 In-Store Credit • 25% Off Purchase • Free Small Set (Half Dozen Cookies/Cupcakes) • Free Dozen Set • Free Merchandise Item
- 35. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 25-50 Points • 50-100 Points • 150+ Points Rewards For Coffee & Tea Shops REWARD • Free Drink Size Upgrade • Free Drink (3-5% value) • Free Drink (any value) • Free Pastry and Drink • Free Merchandise • Free Tumbler/Mug • Free Bag of Coffee • Free Box of Tea
- 36. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Weight (Per Ounce) • 25-30 Points • 50-75 Points • 100+ Points Rewards For Dessert Shops REWARD • Free Ounce • Free Topping • 3 Free Toppings • 3 Free Ounces • Free Merchandise • 6 Free Ounces
- 37. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-150 Points • 150-200 Points • 250-500 Points Rewards For General Casual Dining REWARD • Free Drink • Free Side • Free Entree (5-7% value) • Free Appetizer • Free Dessert • Free Entree (10-12% value) • 2 Free Entrees
- 38. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-200 Points • 200-400 Points • 400+ Points Rewards For Sit Down Restaurants REWARD • Free Appetizer • Free Dessert • Free Drink • Free Draft Beer • Free Entree • 2 Free Glasses of Wine • 2 Free Entrees and Drinks • 2 Dinner Package (3 Course Dinner for Two & Movie Tickets)
- 39. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-150 Points • 150-200 Points • 200-250 Points Rewards For Pizzerias REWARD • Free Breadsticks • Free Salad • Free Large Pizza (1-2 toppings) • 2 Free Entrees and Drinks • Free Specialty Pizza
- 40. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 100-300 Points • 300-500 Points • 500+ Points Rewards For Beauty & Salon Shops REWARD • 25% Off Retail Purchase • Free Add-on Service (up to $8-10 value) • Free Service (Haircut) • Free Service (Manicure/Pedicure) • Free Product Duo • In-Store Credit • Service Package
- 41. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-200 Points • 200+ Points Rewards For General Retail REWARD • In-Store Credit (3-5% value) • 20% Off One Item • In-Store Credit (7-10% value) • 25% Off One Item • In-Store Credit (10-15% value) • 30% Off One Item
- 42. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-200 Points • 200+ Points Rewards For Comic Book Retail REWARD • Free Back Issue Comic (5% value) • 50% Off One Comic • Free Back Issue Comic (10% value) • Free Variant Comic (10% value) • Free Gift Card
- 43. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-200 Points • 200-300 Points • 500 Points Rewards For Gaming Retail REWARD • Free Disk Cleaner • Free Magazine (Back Issue) • $5 In-Store Credit • Free Store Branded Merchandise • Free Used Game (up to $20 value) • Free Controller
- 44. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-150 Points • 200+ Points Rewards For Hookah REWARD • Free Hookah Refill • Free Tea or Drink • Free Hookah • Private Party
- 45. TYPE POINT RANGE 1 Point Equals Point Burners Loyalty Creators Intangibles $ Spent • 50-75 Points • 100-200 Points • 200+ Points Rewards For Vape Retail REWARD • Free E-Juice (Small, 5 ml) • Free Drip Tip • Free Single Cell • Free E-Juice (Medium, 10-15 ml) • Free Tank (up to $20 value) • In-Store Credit (10-15% value) • 30% Off One Item
- 46. TYPE POINT RANGE Ways to Earn Points Intangibles • Pay Your Monthly Bill = 5 Points • Buy an Accessory = 10 Points • Upgrade Your Phone = 20 Points • New Activation = 25 Points • Refer a New Customer = 25 Points • 70-100 Points • 200 Points Rewards For Mobile Retail REWARD • $15 Off Phone Purchase (excl. apply) • 15% Off Next Upgrade/Activation Point Burners Loyalty Creators • 30-50 Points • Free Accessory (up to $15 value)
- 47. 1st Visit Growth At Risk Lapsed Birthday • 25% Off One Item (exp. 30 days) • $3 Off w/Min. $15 Purchase (exp. 30 days) • 10% Off One Item (exp. 7 days) • 25% Off Item (exp. 14 days) • 50% Off Item (exp. 14 days) • Free Gift (exp. 7 days) 1 hour after 1st visit Every 5th visit 30 days no visit 60, 90, 120 days no visit 7 days before birthday AutoPilot For Bakeries CAMPAIGN OFFER SENT
- 48. 1st Visit Growth At Risk Lapsed Birthday • 20% Off Next Drink (exp. 7 days) • 10% Off Merchandise (exp. 14 days) • 20% Off Next Drink (exp. 7 days) • 20% Off Next Drink (exp. 7 days) • 25% Off Next Drink (exp. 7 days) • Free Pastry w/ Drink Purchase (exp. 7 days) • Free Drink (exp. 7 days) 1 hour after 1st visit Every 5th visit 15 days no visit 30, 60, 90 days no visit 7 days before birthday AutoPilot For Coffee & Tea CAMPAIGN OFFER SENT
- 49. 1st Visit Growth At Risk Lapsed Birthday • $1 Off Next Purchase (exp. 14 days) • Free Topping w/ Purchase (exp. 14 days) • $1 Off Next Purchase (exp. 7 days) • 20% Off Next Purchase (exp. 7 days) • 30% Off Next Purchase (exp. 7 days) • 3 Free Ounces 1 hour after 1st visit Every 5th visit 30 days no visit 60, 90, 120 days no visit 7 days before birthday AutoPilot For Dessert Shops CAMPAIGN OFFER SENT
- 50. 1st Visit Growth At Risk Lapsed Birthday • 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days) • Free Drink w/Order (exp. 7 days) • 50% Off Side w/Order (exp. 7 days) • 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days) • 20% Off Next Order (exp. 14 days) • 30% Off One Item (exp. 14 days) • Free Dessert (exp. 14 days) • Free Side (exp. 14 days) 1 hour after 1st visit Every 3rd visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Casual Dining CAMPAIGN OFFER SENT
- 51. 1st Visit Growth At Risk Lapsed Birthday • 25% Off One Entree (exp. 30 days) • $5 Off w/ Min. $25 Purchase (exp. 30 days) • 10% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days) • 15% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days) • 20% Off Next Visit (exp. 14 days) • 30% Off One Entree (exp. 14 days) • Free Dessert 1 hour after 1st visit Every 5th visit 30 days no visit 60, 90, 120 days no visit 7 days before birthday AutoPilot For Sit Down Restaurants CAMPAIGN OFFER SENT
- 52. 1st Visit Growth At Risk Lapsed Birthday • 25% Off One Pizza (exp. 30 days) • $5 Off w/ Min. $20 Purchase (exp. 30 days) • Free Salad w/Order (exp. 14 days) • 25% Off One Pizza (exp. 14 days) • 15% Off Next Order (exp. 14 days) • 30% Off One Pizza (exp. 14 days) • 20% Off Next Order (exp. 14 days) • Free Dessert (exp. 14 days) 1 hour after 1st visit Every 5th visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Pizzerias CAMPAIGN OFFER SENT
- 53. 1st Visit Growth At Risk Lapsed Birthday • 15% Off Service (exp. 30 days) • Bonus Points w/Service (exp. 30 days) • 25% Off Retail Purchase • $5 Off w/ Min. $40 Spend (exp. 14 days) • 10% Off Service (exp. 14 days) • $10 Off w/ Min. $45 Spend (exp. 14 days) • 15% Off Service (exp. 14 days) • 25% Off Service (exp. 30 days) 1 hour after 1st visit Every 3rd visit 60 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Beauty & Salon Shops CAMPAIGN OFFER SENT
- 54. 1st Visit Growth At Risk Lapsed Birthday • 20% Off One Item (exp. 30 days) • 10% Off One Item (exp. 30 days) • 20% Off One Item (exp. 14 days) • 15% Off Service (exp. 14 days) • 25% Off One Item (exp. 14 days) • 20% Off Next Purchase (exp. 14 days) • $5 In-Store Credit 1 hour after 1st visit Every 3rd visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For General Retail CAMPAIGN OFFER SENT
- 55. 1st Visit Growth At Risk Lapsed Birthday • 20% Off One Item (exp. 14 days) • $5 Off w/ Min. $20 Purchase (exp. 14 days) • $5 Off w/ Min. $25 Purchase (exp. 7 days) • 15% Off Purchase (exp. 7 days) • Free Back Issue w/ Min. $20 Purchase (exp. 7 days) • 25% Off Purchase (exp. 7 days) • Free Comic (excl. apply) (exp. 14 days) 1 hour after 1st visit Every 3rd visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Comic Book Retail CAMPAIGN OFFER SENT
- 56. 1st Visit Growth At Risk Lapsed Birthday • 20% Off Used Accessory or Game (exp. 30 days) • 0% Off Used Accessory or Game (exp. 14 days) • 20% Off Used Accessory or Game (exp. 14 days) • 25% Off Used Accessory or Game (exp. 14 days) • $5 In-Store Credit (exp. 14 days) 1 hour after 1st visit Every 3rd visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Gaming Retail CAMPAIGN OFFER SENT
- 57. 1st Visit Growth At Risk Lapsed Birthday • 25% Off One Hookah (exp. 30 days) • Free Refill w/ Purchase (exp. 30 days) • Free Drink w/ Hookah Purchase (exp. 21 days) • 20% Off Next Visit (exp. 14 days) • 25% Off Next Visit (exp. 14 days) • $5 Off Premium Hookah (exp. 14 days) • 50% Off Hookah (exp. 14 days) 1 hour after 1st visit Every 5th visit 30 days no visit 60, 90, 120 days no visit 7 days before birthday AutoPilot For Hookah CAMPAIGN OFFER SENT
- 58. 1st Visit Growth At Risk Lapsed Birthday • 20% Off Juice (exp. 14 days) • BOGO Juice 50% Off (exp. 14 days) • 10% Off Juice (exp. 7 days) • $5 Off w/ Min. $25 Purchase (exp. 7 days) • 25% Off Juice (exp. 14 days) • 15% Off Purchase (exp. 14 days) • 30% Off Juice (exp. 7 days) • 20% Off Purchase (exp. 7 days) • $5 In-Store Credit (exp. 7 days) • 1 Free E-Juice (Medium) (exp. 7 days) 1 hour after 1st visit Every 5th visit 30 days no visit 60, 90, 120 days no visit 7 days before birthday AutoPilot For Vape Retail CAMPAIGN OFFER SENT
- 59. CAMPAIGN OFFER SENT 1st Visit Growth At Risk Lapsed Birthday • 25% Off Accessory Purcahse (exp. 30 days) • $2 Off Bill Payment (exp. 30 days) • 25% Off Accessory Purchase (exp. 30 days) • $2 Off Bill Payment (exp. 30 days) • 25% Off Accessory Purchase (exp. 30 days) • $2 Off Bill Payment (exp. 30 days) • 25% Off Accessory Purchase (exp. 30 days) • 25% Off Accessory Purchase (exp. 14 days) 1 hour after 1st visit Every 3rd visit 45 days no visit 90, 120 days no visit 7 days before birthday AutoPilot For Mobile Retail