However on the way I started to realize that there is much more to social media besides marketing and branding applications. So, From media to gov’t, from education to business those are just some of the aspects of modern society that SM have started transforming. The challenge is to understand not just the nature of the change/transformation but also how civil society can embrace and benefit from it. SM are now used as news filters, collaboration platforms The great thing about it is that social media enable direct involvement: people can come together discuss and take action to solve shared problems.
