The document outlines tasks for producing an audiovisual presentation about a landmark in Cali, Colombia. It includes choosing a target market, defining values and qualities that represent the city, and including key information about Cali to promote it to potential tourists and residents. The presentation should transmit what makes Cali attractive and give viewers a sense of its identity.

3. Goal:
To produce an audiovisual presentation
about a landmark of Cali, which transmits
values and qualities of the city, and WITH
which potential tourists and inhabitants
feel identified and satisfied.

4. Task 1: Organize the team

5. Task 2:
Answer the following
questions :
How would you describe
Cali?
Which factors make Cali
attractive for locals and
tourists alike?
Think about values and
of citizens

6. Task 3:
Choose your segment to work
on.

7. Task 4:
Define your target market.
Young tourists?
Tourists with more acquisitive power?
Women?
Children?

8. How can you attain your goal based on the needs of your target market
and values and qualities which add even more value to our city?
Which information do I have to include in my audiovisual presentation
to give to know my city?
Task 5: Strategy
Promote specific innovators
Once you have target sectors and demographics, as well
as some sort of analytical model of the target markets,
you need to promote specific innovators, and innovation
areas.
Broaden your mind here:
•What food is unique to your city?
•What experiences does your city offer?
•What exotic places, landmarks would you recommend?

9. 1. A logo

10. 2. A slogan

14. 3. Description of our city
Describe Cali and what it offers.
What makes this place special?
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