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DIY Marketing:
Small Budget Ideas and Guerilla Tactics that Work
Ellen Fruchtman & Angie Ash
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
Passport to Community Cross Promotions
Cross promotions with local businesses are a great way to secure
new customers for you and share your current customers with other
local businesses like yours. What’s not to like?
To make the most of this opportunity, consider a small “passport”
approach with a nice payoff: a chance to win a getaway or makeover!
The passport is presented by customers at each participating retailer
offering a discount, who then marks the visit as completed with the
customer’s purchase. Because the offers are available for a limited
time, there is an urgency to complete the visits and purchases in order
to enter to win the contest. The cost is shared by all participating
businesses.
Approximate Cost: $$
Materials / Resources: Printed passports to hand out; grand prizes
DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
Idea Sharing
Thank you!
suits@fruchtman.com
Building a Marketing Budget
Q & A

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Diy marketing presentation

  • 1. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work Ellen Fruchtman & Angie Ash
  • 2. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 3. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 4. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 5. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 6. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 7. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 8. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 9. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 10. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 11. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 12. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 13. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 14. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 15. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 16. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
  • 17. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work Passport to Community Cross Promotions Cross promotions with local businesses are a great way to secure new customers for you and share your current customers with other local businesses like yours. What’s not to like? To make the most of this opportunity, consider a small “passport” approach with a nice payoff: a chance to win a getaway or makeover! The passport is presented by customers at each participating retailer offering a discount, who then marks the visit as completed with the customer’s purchase. Because the offers are available for a limited time, there is an urgency to complete the visits and purchases in order to enter to win the contest. The cost is shared by all participating businesses. Approximate Cost: $$ Materials / Resources: Printed passports to hand out; grand prizes
  • 18. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work Idea Sharing