There are lots of great ideas out there that don't necessarily cost a pretty penny. Whether your budget is large or small, there are tactics and promotions you can deploy to provide great exposure. Retailers will walk away with several DIY ideas and will have an opportunity to share some of their own!
17. DIY Marketing: Small Budget Ideas and Guerilla Tactics that Work
Passport to Community Cross Promotions
Cross promotions with local businesses are a great way to secure
new customers for you and share your current customers with other
local businesses like yours. What’s not to like?
To make the most of this opportunity, consider a small “passport”
approach with a nice payoff: a chance to win a getaway or makeover!
The passport is presented by customers at each participating retailer
offering a discount, who then marks the visit as completed with the
customer’s purchase. Because the offers are available for a limited
time, there is an urgency to complete the visits and purchases in order
to enter to win the contest. The cost is shared by all participating
businesses.
Approximate Cost: $$
Materials / Resources: Printed passports to hand out; grand prizes