Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.

1. GROWING WITH MOBILE
GROWING WITH MOBILE
IsYour Small Business Making the
Most of the Mobile Web?

2. GROWING WITH MOBILE
1 T-Mobile/Kelton Research, 2012: http://t-mo.co/MZRg8Y
2 Nielsen Research, 2012: http://bit.ly/PWAuEM
3 Google, “Our Mobile Planet,” 2012: http://bit.ly/JeqmIL
4 Walker Sands Communication, 2013: http://bit.ly/yZD0h8
5 Google GoMo Initiative, 2012: http://bit.ly/xaPnSg
or misplaced it altogether. If you’re like most people, brief
feelings of panic, frustration, and helplessness set in. How will
you navigate to the place you’re going? Who might try to call,
text, or email you while you’re without your phone?
Think about the
last time you left
home without your
smartphone,
Not surprisingly, there’s a name for
those worries:
Nomophobia, the fear of being out of
mobile contact. A recent study by Kelton
Research and T-Mobile suggests 66% of
smartphone users suffer from it, and 11%
of those users would rather leave home
without pants than without their phones.1
Ridiculous as that may sound, it speaks
to a simple truth: smartphones have
quickly become an indispensible part of
our everyday lives. According to Nielsen
Research, smartphone adoption reached
55.5% in September 2012 and continues
to rise.2
But it’s not just the volume of U.S. consumers
jumping on the mobile bandwagon that's
interesting. It’s what those mobile users are
doing on their devices that should make
small businesses salivate.
In 2012, Google’s "Our Mobile Planet"
study found that 94% of mobile users use
their devices to search for local information,
products, and services.3
Research by
communications firm Walker-Sands
revealed that mobile traffic now accounts
for 23% of all website visits — a 283%
increase over January 2011. 4
Translation: Customers and prospects
are interacting with your business on their
mobile devices. And if they like what they
see when they get to your mobile website,
studies suggest their positive mobile
experience will yield positive purchase
behaviors.
The problem, however, is that many
small businesses are not delivering an
engaging, mobile-friendly experience. And
that lackluster mobile presence is having a
much greater impact than most business
owners realize.
According to Google’s GoMo initiative — a
project designed to educate businesses
on the importance of developing mobile-
friendly websites — 52% of customers
who have a poor experience with a
company’s mobile website are unlikely
to re-engage that business. And 55% say
that a frustrating experience on a mobile
website negatively their opinion of
the company overall.5
In other words, if you
don’thaveamobile-friendlywebsite,you’re
probably leaving money on the table.
The solution is simple: Build a mobile
website that cleanly delivers what your
customers need, and execute marketing
and advertising initiatives to drive them
there.

3. GROWING WITH MOBILE
The truth is that having a mobile website is no longer a nice-to-have for
small- and medium-sized businesses — it’s a necessity. If your goal is to
drive revenue growth through the mobile web, you can’t to take a
barebones approach to mobile marketing anymore.
So, how do you improve your mobile presence?
Implementing a successful mobile strategy begins with tailoring your
marketing to the unique needs of your mobile audience. And doing
that requires taking a few simple — but very critical — preliminary steps.
3 Simple Tips
for Implemnting
a Successful
Mobile Web
Strategy
Start by studying your mobile
customers:
What information are they looking for? What are their
search habits and interests? You can get this information using
basic(andfree)Webanalyticsservices,orsurveyyourcustomers
about their preferences. Ultimately, the more you know about
your customers, the better you’ll be able to deliver a mobile
experience — both on your mobile website and through mobile
advertising — that they want to interact with.
Research keywords for mobile searches:
When people search with a smartphone, they often use
keywords than they do on a desktop. To find these keywords,
gototheGoogleAdWordsKeywordToolandclickthe"Advanced
Options and Filters" link. Choose "All mobile devices" under the
"Show Ideas and Statistics for" option. Be sure to account for
common typos and misspellings. This will vastly improve your
mobile marketing and allow you to target the customers you’re
trying to reach.
Optimize your content for smaller
screens:
While a well-developed mobile marketing strategy can bring
more customers to your site, it’s critical they’re able to find what
they need when they get there. Choose a strong mobile Web
service provider to help you add content to your site, and deliver
a rich mobile experience for customers.
1
2
3
5 AMAZING
MOBILE STATISTICS
Most small- and medium-sized
businesses understand the value of
delivering a mobile-friendly website
designed to be viewed on smaller
smartphone and tablet screens. But that
doesn’t mean they’re doing something
about it. In fact, one study suggests
that less than one-quarter of small
fI.etisbewelibomaevahsessenisub
you’re among that group, here are
statistics that might change the way you
view the mobile web:
Optimizing your company’s website
for mobile browsers can boost
customer engagement and by
85% (Source: KISS Metrics)
Among small businesses that have
created mobile-friendly websites,
84% saw an increase in new
business activity (Source: Web.com)
71% of mobile users say they use
their devices throughout the day to
perform mobile searches (Source:
InMobi)
Among smartphone users, 96%
report frequently searching for local
information (Source: Google)
Of all mobile searches, 90% lead to
customer action and nearly half lead
to a purchase (Source: Hubspot)

4. GROWING WITH MOBILE
The answer is you need to appeal to the
things that mobile users are searching
for. According to Google, 40% of search
queries have local intent, while local
searches on Microsoft’s Bing top 50%. Of
those, three-quarters of users are looking
for a business’s location or operating
hours and two-thirds are looking for a
phone number to call. Customers want
to find you.
But you can’t just sit back and wait for
them to do so.
One of the best ways to drive to
your mobile website is through mobile
advertising. Formats include:
Mobile banner ads:Similartostandard
browser-delivered banner ads, these ads
are optimized for mobile browsers and
can re-direct to your mobile site.
Mobile paid search: Typicallyexecuted
through tools like Google AdWords, paid
search ads are delivered alongside a
mobile user’s organic search results and
can include a clickable phone number or
GPS-enabled address (known as local or
hyperlocal ad extensions).
Local deals or coupons: More than
two-thirdsofsmartphoneuserscitesaving
money as a primary driver of engaging
with a company’s mobile website7
,
and there are numerous services for
delivering local deals or coupons via
mobile browsers.
Granted, the return on investment for
mobile advertising is still somewhat
unproven, but there’s little question that
those types of ads can be if
they’re leveraged properly.
According to a recent survey by xAd and
Telemetrics, nearly three-quarters of
smartphone users say they’ve noticed
mobile ads while browsing the Web, and
30% of those users reported clicking on
atleastoneofthoseads. 8
Notsurprisingly,
the study also found that locally relevant
ads were the most popular, with 73% of
users saying they were likely to click on
those messages.
So,whatdoesthatallmean?Justbecause
a mobile user clicks on an ad and goes to
your website doesn’t mean they’re going
to become a paying customer, right?
Used correctly, mobile advertising can
be an excellent way to drive traffic to
your website and generate inexpensive
leads. In fact, data from the xAd and
Telemetrics’ study revealed that a
surprisingly large percentage of mobile
users ultimately make a purchase after
visiting a company’s mobile website.
For instance, in the restaurant industry,
xAd and Telemetrics said 80% of mobile
visitorsultimatelyconvertedtocustomers.
Thoseresultsaren’tascompellinginother
verticals (i.e., 43 and 48% in automotive
and travel), but they’re still impressive.
Is Your Business
Prepared to Capitalize on
the Mobile Web?
If the answer is no, or if you’re not sure,
don’t fret. You’re not alone. According
to Google, four out of five websites are
not optimized for mobile consumption.
And the bounce rates — a term used to
describe the percentage of visitors who
reach a site and leave quickly without
exploring additional pages within the
same site — of such sites are typically
over 80%. 9
Once you have a mobile-friendly website that is simple,
informative, relevant to your customers, easy to navigate, and
locally-focused,thequestionbecomes:Howcanyougetmore
customers to find and interact with it?
7 Latitude Research, “What Shoppers Want,” 2012: http://bit.ly/Vs4UjO
8 xAd and Telemetrics, “Mobile Path to Purchase,” 2012: http://bit.ly/WME5bo
9 Google, “Our Mobile Planet,” 2012: http://bit.ly/JeqmIL
Why Mobile
Advertising Can
Amplify Your
Mobile Strategy

5. GROWING WITH MOBILE
Is Your Business
Prepared to
Capitalize on the
Mobile Web?
You can’t to lose that many
potential customers.
The mobile web is the future, and
your customers’ obsession with their
smartphones and tablets will only
deepen in the years to come. With 72%
of small- and medium-sized businesses
reporting that they plan to maintain or
increase their mobile spending in 2013,
it’s clear that your competitors’ affinity for
the mobile web is growing quite rapidly,
too.
The good news is that you still have
time. You just need to commit to creating
a great mobile experience for your
customers, and source the right mobile
tools to help get you there. Doing so can
almost instantly accelerate the virtuous
— and valuable — circle of discovery,
sharing, traffic, and, purchase.
Conclusion
DudaMobile the mobile web
solutions you need to keep up with
your customers on the go. It starts with
visiting Dudamobile.com and creating
a new mobile version of your desktop
website. Either enter your site’s desktop
URL on the homepage and your site will
automatically be pulled into its mobile
format,orbuildamobilesitefromscratch.
Once created, you can customize your
site with lots of layouts, backgrounds, and
premium features, such as click-to-call
and mobile maps, designed to provide
your customers with the best mobile
experience possible.
Already have a mobile site? DudaMobile
canhelpyouboostyourtrafficwithmobile
advertising. We position your business at
thetopofmobilesearchresultstogetyou
in front of new customers. DudaMobile
takescareofeverythingfromcreatingyour
mobile ads to optimizing your advertising
budget. To receive pricing information
for your business, go to Duda’s mobile
advertising page and request a quote.
9 Google, “Our Mobile Planet,” 2012: http://bit.ly/JeqmIL
10 Borrell Associaties, “2013 Ad Spending Preview,” 2013: http://slidesha.re/Xior9h
Visit www.Dudamobile.com today
to mobilize your site and maximize your business.

6. GROWING WITH MOBILE
About DudaMobile
DudaMobile is a do-it-yourself mobile website solution that gives small- and
medium-sized businesses a fast, simple and affordable way to build a mobile
presence. Founded in 2009, DudaMobile offers a patented web-to-mobile
platform that converts a desktop website into a mobile optimized site and
is used by enterprise partners, agencies and small businesses. DudaMobile
also offers managed mobile advertising solutions and custom-built mobile
websites. The Company, based in Palo Alto, California, currently hosts more
than three million mobile-friendly websites on its platform.
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