Mobile phones have gone from an era of calls, messages to smart phones, apps, touchscreens. Today mobile phones plays an important role in the business arena.

1. How to use mobile as a marketing tool for your business?
We all live in the era of Mobile phones. Mobile phones have breached their way into human
life and the surge of global mobile phone market suggests the influence they have in day to
day life. This rise in mobile phone usage has made businesses adapt to it and thus mobile
marketing has become an integral part of their business strategy.
Planning your marketing strategy to attract mobile users may be new but it is one of the
important aspects in the current trend. What are the strategies you can plan? What you can do
to attract mobile users to your business? These are the three main factors that play a big role
in mobile marketing these days.
Mobile Optimization
As the word suggests it is preparing your website for mobile users i.e. Responsive design.
Making your website responsive makes your website compatible to the user’s mobile size
thus making it attractive and comfortable for users to view and read, thus increasing the
chance of user retention.
Mobile E-commerce
The advancements in mobile phones have made it easier for users to shop and pay for a
product and service through mobile phones. A secure, responsive website that includes
mobile shopping cart makes it easier for the customer to browse through your products and
purchasing it thus boosting your sales.
Mobile Applications
Mobile apps have already made their own space as an effective marketing tool in the business
world. A mobile app gives you a competitive edge. With a mobile app, you are just a touch
away from your customers, thus increasing customer engagement.
In recent times, the reasons for using mobile phones have diversified and this diversification
is growing day to day. Businesses have made a note of it and have started offering business
services focused on mobile phone users. In this competitive world it is better to be prepared
than never.

2. We @ ANGLER as a leading outsourcing service providers, we offer our customers a gamut
of mobile development services right from website to apps. Come join with us in this mobile
era, prepare for the mobile arena, market your way through the success ladders.