Web Adept's guide to marketing successfully online

3. Online Marketing:
Whats your Strategy?
Have you thought about
the difference between
online and offline
marketing

4. Marketing Offline
Offline we take the brand and business to the client
Its all about ‘Brand Awareness’ and making sure your
client… the client feels “I need this to be a better person”.
• What is it we do?
• Who is the target market?
• How do we target?
• When is the right time to market?
• What is our sales message?
We would be right to think this…however

5. Marketing
Its Business to Client …isn't it?
Online Changes the Rules of
Marketing
You are Now Marketing
Client to Business!

6. Online Marketing
Online We Take the Website
to the Client
“If someone is typing a search into google, they
already know what they want”…we have to figure
out the questions they are asking to give them
the answers we want.
• What is the question (search)?
• Create as many answers as possible
• Does our website answer these questions?
• Understand that your sales pitch is based on the
questions typed into the search engine

7. Don’t Panic!
People are still people…

8. “I Buy……
Therefore I Am Equal”

9. People are still buying!!
The rules of engagement have changed a little.
Have you had a site built….but your still not getting the
visitor levels you expected.
Now think about the questions and think about your key
phrases long tail phrases and buying phrases.
Understand the question in advance and you can provide
the answer in advance.

10. If someone is typing a search into a tablet, PC or Mobile
Device….they have already made a buying decision.
Your Website is all about creating answers, pages of
answers to the questions users are asking.
Online marketing is all about knowing what the question is
so you can provide the answer.

11. Understand your client!
Right!...you have a product…
Now do some keyword research.
Keywords are the Key Phrases, Long Tail
Phrases or Buying Phrases people are
typing into Google as we speak.
Confused…don’t be. These are the same
questions we were talking about earlier.
Key Phrases are Questions…..Got It?

12. So What Next!
Take these questions/ key
phrases/buying phrases/ long
tail phrases and build your
website around them. You build
from the question up.

13. Visitors love pictures
Google loves text
Don’t build a website to sell tennis balls and go on to tell the client all
about how wonderful you and your team are. Tell the client how
wonderful the tennis ball is.
Your site should include:
 Delivery locations
 Shop locations
 Quantity for purchase
 Colour variations
 Materials used
 Brands stocked
Take the above bullets and turn them into questions. These will be
your Key Phrases/ Buying Phrases and Long tail Phrases. So think
about how visitors will type it into Google!

14. I now understand
what the question is
now where do put it?.
250 plus word paragraph rich in Key Phrases/ Buying
Phrases/ Long Tail Phrases on each page of your site
including homepage
H Tags
Meta Tags
Label pictures
Blogs/ News/ Articles
Social Media Platforms
Finally remember N) duplicate text, all original source

15. Now back up all the hard work with SEO and
review your google analytics. You will be
amazed with the results.
Its called Increased Visibility!
Now YOUR
site will be answering
the questions being typed into
google…Great