Read strategies to engage staff and roll-out a corporate social responsibility campaign at your organization

1. ENGAGING EMPLOYEES
WITH CORPORATE
SOCIAL RESPONSIBILITY
Recommendations to run a successful
campaign

2. Set context early
• Establish the purpose, goals and outcomes expected
before the campaign kicks off.
• Allow participants to clarify expectations.

3. Involve staff in the planning phase
• Converge a core team, brainstorm on suitable
approaches.
• Integrate local office needs and factor challenges on the
ground.

4. Provide autonomy
• Allow local teams to establish their own rhythm of running
the campaign within the ambit of the overall theme.
• Empower managers to rope in enthusiastic people from
their teams to champion the cause.

5. Appeal to emotion
• Instead of ‘support the campaign by contributing funds’
share, ‘how Lakshmi got through school due to the funds
we contributed’.
• Provide opportunities for staff to engage with NGOs they
support.

6. Get leadership to participate actively
• Have leaders spearhead elements of the campaign and
lead by example.

7. Make life simpler for campaigners
• Provide easy-to-use templates and reduce time to market
for campaigners
• Create simple tools to gauge impact and progress of the
campaign.

8. Highlight success stories
• Recognize creative ideas and people who make a
difference to the campaign.
• Share best practices and refer them to the core team.

9. Report out periodically
• Consistent and periodic communication to stakeholders
on the progress and milestones covered
• Keep everyone on the same page and looking forward to
the campaign’s outcomes.

10. Engage in healthy competition
• Allow for teams to compete in garnering funds.
• It helps to give the campaign the attention it deserves.

11. Questions and comments?
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