Soumettre la recherche
Mettre en ligne
Business Strategy session 4
•
2 j'aime
•
1,803 vues
Anik Saha
Suivre
Building competence through functional level and gaining sustainable competitive advantage
Lire moins
Lire la suite
Business
Signaler
Partager
Signaler
Partager
1 sur 20
Recommandé
Business Strategy session 5
Business Strategy session 5
Anik Saha
Crafting Business strategy session 6
Crafting Business strategy session 6
Anik Saha
Business Strategy session 8
Business Strategy session 8
Anik Saha
Innovative Database Solutions - Reduced Expenses
Innovative Database Solutions - Reduced Expenses
Anik Saha
Business Strategy Session 3: Sustainable Competitive advantage
Business Strategy Session 3: Sustainable Competitive advantage
Anik Saha
Chap001 service marketing , IIT Roorkee, Business Management
Chap001 service marketing , IIT Roorkee, Business Management
basab7
Chap 05
Chap 05
International Islamic University Chittagong, Batch 28 A9
Product Management Lifecycle
Product Management Lifecycle
Sameer Paradia
Recommandé
Business Strategy session 5
Business Strategy session 5
Anik Saha
Crafting Business strategy session 6
Crafting Business strategy session 6
Anik Saha
Business Strategy session 8
Business Strategy session 8
Anik Saha
Innovative Database Solutions - Reduced Expenses
Innovative Database Solutions - Reduced Expenses
Anik Saha
Business Strategy Session 3: Sustainable Competitive advantage
Business Strategy Session 3: Sustainable Competitive advantage
Anik Saha
Chap001 service marketing , IIT Roorkee, Business Management
Chap001 service marketing , IIT Roorkee, Business Management
basab7
Chap 05
Chap 05
International Islamic University Chittagong, Batch 28 A9
Product Management Lifecycle
Product Management Lifecycle
Sameer Paradia
Operations strategy and competitiveness
Operations strategy and competitiveness
Vaibhav Gupta
B2B Marketing session 10
B2B Marketing session 10
Anik Saha
Free set of templates to Super Charge your Category Management Program - by ...
Free set of templates to Super Charge your Category Management Program - by ...
Stephen Wills
Supply chain strategy - Performance measurement System
Supply chain strategy - Performance measurement System
ssuser58cd6d
Competitive strategy
Competitive strategy
Nishant Pahad
Capsim de-brief
Capsim de-brief
Kesharri K. Baptiste
Future challenges of Category Management
Future challenges of Category Management
Shubham Sharma
Purchasing ~Sourcing
Purchasing ~Sourcing
Anand Subramaniam
Business level strategy
Business level strategy
Ashesh Anand
Sales & marketing plan automotive and manufacturing (erp)
Sales & marketing plan automotive and manufacturing (erp)
Siddharth Adholia
Competitivestrategies 120327095732-phpapp02
Competitivestrategies 120327095732-phpapp02
shrund
The 5 Best Supply Management Practices In Use Today
The 5 Best Supply Management Practices In Use Today
fmbabs49000
Procurement Management Software
Procurement Management Software
AmitJoshi767577
Marketing Performance & Profitability
Marketing Performance & Profitability
Anand Subramaniam
Sales objectives and quotas
Sales objectives and quotas
Vipin Kumar
6 Steps to Transform from Tactical to Strategic Sourcing
6 Steps to Transform from Tactical to Strategic Sourcing
ProcurementIQ
grasp category vantage point 2017
grasp category vantage point 2017
Robin Norton
Excellence in Sales - A Study
Excellence in Sales - A Study
Kienbaum Consultants
Transforming Strategic Sourcing and Procurement – The New Model
Transforming Strategic Sourcing and Procurement – The New Model
SAP Ariba
Strategic Sourcing 2012
Strategic Sourcing 2012
Doug Snell, MBA, CFM, Owner
PMI BD final
PMI BD final
Farhan Abid Chowdhury
Business level strategies
Business level strategies
Jithin Zcs
Contenu connexe
Tendances
Operations strategy and competitiveness
Operations strategy and competitiveness
Vaibhav Gupta
B2B Marketing session 10
B2B Marketing session 10
Anik Saha
Free set of templates to Super Charge your Category Management Program - by ...
Free set of templates to Super Charge your Category Management Program - by ...
Stephen Wills
Supply chain strategy - Performance measurement System
Supply chain strategy - Performance measurement System
ssuser58cd6d
Competitive strategy
Competitive strategy
Nishant Pahad
Capsim de-brief
Capsim de-brief
Kesharri K. Baptiste
Future challenges of Category Management
Future challenges of Category Management
Shubham Sharma
Purchasing ~Sourcing
Purchasing ~Sourcing
Anand Subramaniam
Business level strategy
Business level strategy
Ashesh Anand
Sales & marketing plan automotive and manufacturing (erp)
Sales & marketing plan automotive and manufacturing (erp)
Siddharth Adholia
Competitivestrategies 120327095732-phpapp02
Competitivestrategies 120327095732-phpapp02
shrund
The 5 Best Supply Management Practices In Use Today
The 5 Best Supply Management Practices In Use Today
fmbabs49000
Procurement Management Software
Procurement Management Software
AmitJoshi767577
Marketing Performance & Profitability
Marketing Performance & Profitability
Anand Subramaniam
Sales objectives and quotas
Sales objectives and quotas
Vipin Kumar
6 Steps to Transform from Tactical to Strategic Sourcing
6 Steps to Transform from Tactical to Strategic Sourcing
ProcurementIQ
grasp category vantage point 2017
grasp category vantage point 2017
Robin Norton
Excellence in Sales - A Study
Excellence in Sales - A Study
Kienbaum Consultants
Transforming Strategic Sourcing and Procurement – The New Model
Transforming Strategic Sourcing and Procurement – The New Model
SAP Ariba
Strategic Sourcing 2012
Strategic Sourcing 2012
Doug Snell, MBA, CFM, Owner
Tendances
(20)
Operations strategy and competitiveness
Operations strategy and competitiveness
B2B Marketing session 10
B2B Marketing session 10
Free set of templates to Super Charge your Category Management Program - by ...
Free set of templates to Super Charge your Category Management Program - by ...
Supply chain strategy - Performance measurement System
Supply chain strategy - Performance measurement System
Competitive strategy
Competitive strategy
Capsim de-brief
Capsim de-brief
Future challenges of Category Management
Future challenges of Category Management
Purchasing ~Sourcing
Purchasing ~Sourcing
Business level strategy
Business level strategy
Sales & marketing plan automotive and manufacturing (erp)
Sales & marketing plan automotive and manufacturing (erp)
Competitivestrategies 120327095732-phpapp02
Competitivestrategies 120327095732-phpapp02
The 5 Best Supply Management Practices In Use Today
The 5 Best Supply Management Practices In Use Today
Procurement Management Software
Procurement Management Software
Marketing Performance & Profitability
Marketing Performance & Profitability
Sales objectives and quotas
Sales objectives and quotas
6 Steps to Transform from Tactical to Strategic Sourcing
6 Steps to Transform from Tactical to Strategic Sourcing
grasp category vantage point 2017
grasp category vantage point 2017
Excellence in Sales - A Study
Excellence in Sales - A Study
Transforming Strategic Sourcing and Procurement – The New Model
Transforming Strategic Sourcing and Procurement – The New Model
Strategic Sourcing 2012
Strategic Sourcing 2012
En vedette
PMI BD final
PMI BD final
Farhan Abid Chowdhury
Business level strategies
Business level strategies
Jithin Zcs
Marketing strategy
Marketing strategy
Jo Balucanag - Bitonio
Domino s Pizza: A case study on organizational evolution
Domino s Pizza: A case study on organizational evolution
Farhan Abid Chowdhury
Ch-4 Building Competitive Advantage Through Functional-Level Strategy
Ch-4 Building Competitive Advantage Through Functional-Level Strategy
nimahi
Functional strategies
Functional strategies
NARENDRA KUMAR
Formulation of Functional Strategies
Formulation of Functional Strategies
Prashant Mehta
Strategic formulation
Strategic formulation
Cesar Rentino
Strategy formulation : functional strategy & Strategy Choice
Strategy formulation : functional strategy & Strategy Choice
Tayyab Hameed
Functional strategies
Functional strategies
Tavleensusan Korah
Different levels of strategy
Different levels of strategy
BIRLA VISVAKARMA MAHAVIDHIYALAYA
Functional Strategies
Functional Strategies
Suresh Singh
Functional level strategies
Functional level strategies
mohitagarwal1989
Implementing Strategies:Management Issues
Implementing Strategies:Management Issues
Noel Buensuceso
En vedette
(14)
PMI BD final
PMI BD final
Business level strategies
Business level strategies
Marketing strategy
Marketing strategy
Domino s Pizza: A case study on organizational evolution
Domino s Pizza: A case study on organizational evolution
Ch-4 Building Competitive Advantage Through Functional-Level Strategy
Ch-4 Building Competitive Advantage Through Functional-Level Strategy
Functional strategies
Functional strategies
Formulation of Functional Strategies
Formulation of Functional Strategies
Strategic formulation
Strategic formulation
Strategy formulation : functional strategy & Strategy Choice
Strategy formulation : functional strategy & Strategy Choice
Functional strategies
Functional strategies
Different levels of strategy
Different levels of strategy
Functional Strategies
Functional Strategies
Functional level strategies
Functional level strategies
Implementing Strategies:Management Issues
Implementing Strategies:Management Issues
Similaire à Business Strategy session 4
Business level strategy session 7
Business level strategy session 7
Anik Saha
Zero Wait-State Agile EC MCAD Implementation Quick Start Presentation
Zero Wait-State Agile EC MCAD Implementation Quick Start Presentation
Zero Wait-State
Balanced Scorecard V1.0
Balanced Scorecard V1.0
suejin.lucia
SSCG Business Efficiency - Achieving Superior Performance, Bottom Line and Cu...
SSCG Business Efficiency - Achieving Superior Performance, Bottom Line and Cu...
SSCG Consulting
CP Brochure Final
CP Brochure Final
Melissa Reider
Service / Product Innovation
Service / Product Innovation
Anand Subramaniam
Price Optimization PowerPoint Presentation Slides
Price Optimization PowerPoint Presentation Slides
SlideTeam
Chap007
Chap007
Avinash Kumar
Topic 3 Driving Operational Innovation
Topic 3 Driving Operational Innovation
Zaheer Travadi
SIG Global Summit 2010 - Williams-Sonoma - Beyond the Benchmark Survey
SIG Global Summit 2010 - Williams-Sonoma - Beyond the Benchmark Survey
Coupa Software
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...
Apttus
Cio by request full proposal
Cio by request full proposal
CIO_By_Request
Process design focuses on.pdf
Process design focuses on.pdf
aludin007
Nick Ford - Executive Director, Odesma
Nick Ford - Executive Director, Odesma
Global Business Intelligence
Ch4 Building Competitive Advantage Through Functional-Level Strategies (2).ppt
Ch4 Building Competitive Advantage Through Functional-Level Strategies (2).ppt
ZeeshanZahoorSyed
14 30 u manu matthyssens b2-b mkt 2015 the procurement perspective
14 30 u manu matthyssens b2-b mkt 2015 the procurement perspective
Erwin Knuyt
QAI STC 2012 Plenary Keynote: Testing 3.0 - Pricing for Value
QAI STC 2012 Plenary Keynote: Testing 3.0 - Pricing for Value
Sridhar Throvagunta, PMP
Group o overview 6 24 14
Group o overview 6 24 14
jurgen29
Building a Powerful Business Case That Will Resonate With All Key Stakeholder...
Building a Powerful Business Case That Will Resonate With All Key Stakeholder...
SAP Ariba
Inventory optimization
Inventory optimization
Genpact Ltd
Similaire à Business Strategy session 4
(20)
Business level strategy session 7
Business level strategy session 7
Zero Wait-State Agile EC MCAD Implementation Quick Start Presentation
Zero Wait-State Agile EC MCAD Implementation Quick Start Presentation
Balanced Scorecard V1.0
Balanced Scorecard V1.0
SSCG Business Efficiency - Achieving Superior Performance, Bottom Line and Cu...
SSCG Business Efficiency - Achieving Superior Performance, Bottom Line and Cu...
CP Brochure Final
CP Brochure Final
Service / Product Innovation
Service / Product Innovation
Price Optimization PowerPoint Presentation Slides
Price Optimization PowerPoint Presentation Slides
Chap007
Chap007
Topic 3 Driving Operational Innovation
Topic 3 Driving Operational Innovation
SIG Global Summit 2010 - Williams-Sonoma - Beyond the Benchmark Survey
SIG Global Summit 2010 - Williams-Sonoma - Beyond the Benchmark Survey
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...
Driving Higher Growth and Profit, the Trilogy: Solution Selling, Pricing Exce...
Cio by request full proposal
Cio by request full proposal
Process design focuses on.pdf
Process design focuses on.pdf
Nick Ford - Executive Director, Odesma
Nick Ford - Executive Director, Odesma
Ch4 Building Competitive Advantage Through Functional-Level Strategies (2).ppt
Ch4 Building Competitive Advantage Through Functional-Level Strategies (2).ppt
14 30 u manu matthyssens b2-b mkt 2015 the procurement perspective
14 30 u manu matthyssens b2-b mkt 2015 the procurement perspective
QAI STC 2012 Plenary Keynote: Testing 3.0 - Pricing for Value
QAI STC 2012 Plenary Keynote: Testing 3.0 - Pricing for Value
Group o overview 6 24 14
Group o overview 6 24 14
Building a Powerful Business Case That Will Resonate With All Key Stakeholder...
Building a Powerful Business Case That Will Resonate With All Key Stakeholder...
Inventory optimization
Inventory optimization
Plus de Anik Saha
Leadership Session 10
Leadership Session 10
Anik Saha
Leadership session 9
Leadership session 9
Anik Saha
Leadership session 6,7,8
Leadership session 6,7,8
Anik Saha
strategic Marketing session 6
strategic Marketing session 6
Anik Saha
Strategic Marketing session 5
Strategic Marketing session 5
Anik Saha
Business Strategy session 9
Business Strategy session 9
Anik Saha
Leadership session 5
Leadership session 5
Anik Saha
Leadership session 4
Leadership session 4
Anik Saha
Strategic Marketing Session 4
Strategic Marketing Session 4
Anik Saha
Strategic marketing session 3
Strategic marketing session 3
Anik Saha
Leadership session 3
Leadership session 3
Anik Saha
Strategic Marketing Session 2
Strategic Marketing Session 2
Anik Saha
Leadership session 2
Leadership session 2
Anik Saha
Leadership session: Part 1
Leadership session: Part 1
Anik Saha
Strategic Marketing: Session 1: Market Driven Strategies
Strategic Marketing: Session 1: Market Driven Strategies
Anik Saha
Business Strategy Session 2
Business Strategy Session 2
Anik Saha
Business strategy session 1
Business strategy session 1
Anik Saha
Plus de Anik Saha
(17)
Leadership Session 10
Leadership Session 10
Leadership session 9
Leadership session 9
Leadership session 6,7,8
Leadership session 6,7,8
strategic Marketing session 6
strategic Marketing session 6
Strategic Marketing session 5
Strategic Marketing session 5
Business Strategy session 9
Business Strategy session 9
Leadership session 5
Leadership session 5
Leadership session 4
Leadership session 4
Strategic Marketing Session 4
Strategic Marketing Session 4
Strategic marketing session 3
Strategic marketing session 3
Leadership session 3
Leadership session 3
Strategic Marketing Session 2
Strategic Marketing Session 2
Leadership session 2
Leadership session 2
Leadership session: Part 1
Leadership session: Part 1
Strategic Marketing: Session 1: Market Driven Strategies
Strategic Marketing: Session 1: Market Driven Strategies
Business Strategy Session 2
Business Strategy Session 2
Business strategy session 1
Business strategy session 1
Dernier
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
Phases of negotiation .pptx
Phases of negotiation .pptx
nandhinijagan9867
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Dernier
(20)
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Phases of negotiation .pptx
Phases of negotiation .pptx
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Business Strategy session 4
1.
Business Strategy Session
4: Building Competitive Advantage Through Functional-Level Strategies Author: Anik Saha
2.
Agenda Blocks of Functional
Level Strategy Achieving Superior Efficiency Achieving Superior Quality Achieving Superior Innovations Achieving Superior Customer Responsiveness 2 © Anik Saha
3.
3 Roots of Competitive
Advantage Functional Level Strategies Focus on Superior Efficiency, Quality, Innovation & Customer Responsiveness Resource Distinctive Competencies Capabilities Functional & Business Strategies Competitive Adv./ Value Creation Grow Profitability Build Build Shape Distinctive Competencies & Strategies gets reciprocally developed to drive SCA © Anik Saha Differentiation Low Cost
4.
4 Fundamental Principles of
Competitive Advantage Innovations Efficiency Superior Quality Customer Responsiveness • Productivity Improvement drives better returns • Operations, Processes, skills included • Physical & Functional attributes delivering higher benefits over competition • Positioning in Perceptual Map or Quality Map (reliability vs. excellence) helps increasing perceived benefits • Creating benefits through CSAT Example SLA: 99.9997% • Technological Innovations to showcase least downtime • Proactive alerts • In services, reduce time taken to deliver each customer; better queue mgmt • Innovation in both Product/ Processes • Prod Innovation drives realization of more benefits • Process innovation drives lower Opex © Anik Saha
5.
5 Achieving Efficiency Higher Productivity
Reduced Expenses © Anik Saha Traditional Mechanisms to Achieve Efficiency Reduce Fixed Cost Bulk Production Optimized Control System • Impacts ROIC, ROS by reducing COGS, SG&A, R&D, PPE
6.
6 Economies & Diseconomies
of Scale © Anik Saha http://www.investinganswers.com/financial-dictionary/economics/diseconomies-scale-1506 Large Scale output reduces Unit Cost Spread Fixed Cost over Large Production Volume Mass Production, Division of Labor to specialized repeatable task Intensive/ Optimal usage of existing capacity Increased Bureaucracy, Distorted information, Dysfunctional Politics initiates Diseconomies of scale
7.
7 Efficiency & Learning
Effects © Anik Saha http://wikieducator.org/Learning_Curve_Effect Cost Savings by Learning Operational Excellence derived of Experience Declining Production cost with Improved Productivity Higher scope to learn in complex repetitive tasks or at startup phase Impacts COGS/ COGM to go down and increase ROIC • Learning Effect slows down as Optimization achieved over time; • Technology shifts/ M&As brings back Positive Learning effects
8.
8 Efficiency & Experience
Curve http://www.slideshare.net/trendsettersjim/building-competive-advantages © Anik Saha Unit cost significantly lower as Accumulated Output doubles Ride down the experience curve faster than competition Applicable for Mass Production of Standardized output Orgs • Construct efficient scale manufacturing facilities • Intensive Marketing push, promotions and price cuts to generate demand • The optimal output scale varies on different tech within same industry Technology Shifts, Saturation achieved, competition following, Unit cost reductions slows down
9.
9 Efficiency, Flexible Production
System (Lean system) and Mass Customization © Anik Saha Traditional Systems Flexible Systems Mass production of Std. output; Limited Variety Mass Customization; wider variety of output • Leverage range of technologies • Improved Setup time, better scheduling, higher quality control • Reduced WIP and waste materials through close coordination of machines and CNC algos • Lower unit cost and differentiation achieved • Prototype Technology • Increased cost as variety increases http://slideplayer.com/slide/5095605/
10.
10 Marketing and Efficiency ©
Anik Saha Customer Retention KEY concept to reduce cost • Marketing cost increases to attain economies of scale • New Customer: acquisition cost exceedingly high, Price cuts likely • Retention customer: • Scope for higher GP • Fixed cost getting spread on repeated purchase • Customer testimonials, referrals saves Marketing $ CRM Tools Tracks Customer Churn, Explore Reasons and ensures Preventive Measures http://slideplayer.com/slide/5345953/
11.
11 Materials Management and
Efficiency Higher Net Profit with Efficient Material Mgmt Faster than with Increase in Sales Just In time Inventory System Economize Inventory Holding Cost Increased Inventory Turnover Supported by Efficient Logistics to Replenish Less Working Capital to finance inventory Real Estate savings to Store large Inventory © Anik Saha Drive SCM Orientation of Procurement with Multiple Suppliers to avoid dependency
12.
12 R&D Strategy, Human
Resource to Efficiency © Anik Saha Efficient Design to Manufacture Decrease Assembly Time Reduced # of Parts Process Innovation Efficient R&D Reduces Cost Human Resources Improves Productivity Hiring Strategy Enablement Self Managing Teams Compensation
13.
13 Information Systems and
Infrastructure to Efficiency High Network Bandwidth Operations driven by Intranet Funnel Mgmt by IT Tools Customer Segmentation, Promotions, Marketing Progs Employee Productivity Increasing through IT Customer Database & CSAT Strategic Leadership, Org. Culture, Cross Functional Communication & Commitment, Control Systems Drive Common Business Goals Information Systems as Backbone © Anik Saha
14.
14 Achieving Superior Quality Superior
Quality Achieved through Reliability and Excellence Quality as Reliability Quality as Excellence Consistent Functional Performance creating superior Brand/ Reputation Excellence as Collective concept: Form, Feature, durability, style etc. Least Amount of Defects leading Reduced COGS Associated Service with Product adds to Excellence Reduced Waste, higher efficiency through optimized cost structure Overall offering perceived superior to competition Profitable © Anik Saha
15.
15 Quality as Reliability Less
Rework, Fewer Mistakes Improved Productivity & Quality Increased Market Share; Opportunity to Increase Price Increased Profitability Create More Jobs 1 Leadership’s commitment to Quality Programs; Communication across Org 2 Certified Individuals leading Quality Initiatives (six sigma etc.) 3 Find Process Defects, Root Cause analysis and provide solution 4 Metric to measure quality (3.4 defects per million per six sigma) 5 Set challenging goal and reward 6 Participation from last mile Operational employees 7 SCM driven procurement to improve suppliers’ component quality 8 Reduce # of components and assembly in manufacturing chain © Anik Saha
16.
16 Quality as Excellence Market
Sensing on Attributes matter most Design with focus on Important Attributes Tailor Marketing Communication around key attributes; Build Positioning Continuous Upgradation of Attributes to Maintain superiority © Anik Saha
17.
17 Achieving Superior Innovation New
Products with Improved Quality, Meeting Customer Needs Better, Reduced cost Innovate to Differentiate, charge Premium Innovate to Reduce Cost vs. Competition Profitable © Anik Saha
18.
18 Innovation and Its
Failure High Failure Rates/ Reasons Reducing Innovation Failures Uncertain Market Demand, Lack of Pain points Poor Design or Commercial Readiness Wrong Positioning/ Segmentation New Technology but less takers Slow or Poor Go-to-Market Plan Create Need or Pain point for Customer Ease of Manufacturing Cost of Development to be Optimized Coordination between Market Sensing and R&D Quick Efficient GTM Plan © Anik Saha
19.
19 Superior Responsiveness to
Customers © Anik Saha Customer Responsiveness builds Brand Loyalty, Better Pricing options • Listen to customer needs and focus on meeting • Supported by Innovation, Efficiency and Quality • Development of new features, solutions to deliver and exceed needs Tuning Organization Culture to Deliver Customer Responsiveness • Mission/ Vision statement aligned to customer priority • Periodic Executive visits to key customers Deliver & Exceed Customer Needs • Optimal Customization • Improved Response time • Proactive action plan to prevent failures Leadership focus • Be in customer’s shoes • Incentives to employees for better customer responses Employee Attitudes • Incorporate customer’s requests in offerings • Invite to facilities to generate confidence Importance to Customer’s Concerns/ Requests
20.
20 Acknowledgement Strategic Management by
Charles W. L. Hill/ Gareth R. Jones, Published by CENGAGE Learning © Anik Saha