The document summarizes the features of the Intellicam camera, which includes 10 megapixels, a Carl-Zeiss lens, 8x digital zoom, 4GB internal memory, and a 2.7" touchscreen display. The campaign's objectives are to sell 1 lakh units in the first year and create awareness among younger audiences. The key selling point is the camera's ability to capture even microsecond movements with its high shutter speed. The target audience is teens and young adults who see tech gadgets as fashion accessories. The print ad will have the headline "Device which you are looking for" and subheadline "to capture any moment you just need to carry this camera with you."

1. Shoot Intellicam “technology begins here” Anil Kumar ISMC PG07-01

6. INTELLICAM SH T

12. Body copy

13. Technical Highlights

15. Visual Display

16. Intellicam Shoot