project on reliance communication anil gautam

A
PROJECT REPORT
ON
“STUDY ON VARIOUS STRATEGIES USED FOR
DATA CARD IN DIFFERENT TELECOM
COMPANIES”
Submitted in partial fulfillment of the
requirements for the Award of MBA Degree Of
Master of Business Administration
(2009- 2011)
Guided By: Submitted By:
Prof. Nitin Tanted Anil Gautam
Mr. Pranav k.Roy(A.S.M) MBA (MM) 3rd Sem

Submitted by:- Anil Gautam 1

PREFACE

All the learning’s in our MBA course is practice oriented. However, hands-on experience in the
corporate world during our course is very necessary to be able to test the ability and extent of
learning of the student before fully entering the corporate world.

The 45 days training which I underwent at RELIANCE WORLD,( M.G Road Indore) in was a
wonderful learning experience. I was assigned with the project “STUDY ON VARIOUS
STRATEGIES USED FOR DATA CARD IN DIFFERENT TELECOM COMPANIES”

With the guidance and suggestions provided by Mr. PRANAV KUMAR ROY, my Industry
Guide, I started first phase of my Project by doing a market analysis, after that I started with the
second phase which involved research work pertaining to the customer analysis.

In this report I have explained what I undertook based on research and my personal experience. I
have also tried to understand business relations with the market developers, business strategies,
and ethics and work compliance in an industry as an additional part of my study.

ANIL GAUTAM
MBA (MM) 3rd Sem.


ACKNOWLEDGEMENT

It is my proud privilege to express a deep sense of gratitude and regard to My guide Prof.
NITI TANTED. His initiative Keen interest, expert and valuable guidance at every step
Provided a constant Source of inspiration and encouragement to me for Intensive studies in
the subject. I am deeply indebted to His.

I am very much thankful from bottom of my heart for precious contribution of Mr.
PRANAV KUMAR ROY(A.S.M) and RITUL SIR (STORE MANAGER) who provided his
best help.

ANIL GAUTAM
MBA (MM) 3rd SEM.


DECLARATION

I hereby declare that project work “STUDY ON VARIOUS STRATEGIES USED FOR
DATA CARD IN DIFFERENT TELECOM COMPANIES” is an honest attempt, to put
entire finding on actual data gathered through personal investigation with the managers,
employee and market report of the Company.

The work presented is my original piece of work and not been submitted to any other place for
any degree or diploma.

I also declare that all information gathered by me during the course of project at RELIANCE
COMMUNICATION LTD.

PLACE –INDORE ANIL GAUTAM
DATE - MBA (MM) 3rd SEM


CONTENTS

Chapter – 1 Introduction of The Organization
1.1 Introduction
1.2 History of Reliance
1.3 Reliance communication
1.4 Chairman’s profile
1.5 Vision
1.6 Values
1.7 Mission
1.8 Personal
1.9 Organizational Structure
1.10 An Overview Of Current Market and Future Opportunities
1.11 Product Portfolio
1.12 SWOT Analysis
Chapter – 2 Main project
2.1 Title of the project
2.2 Introduction of the Topic
2.3 Objective of the study
2.4 Scope of Study
2.5 Research Methodology
Chapter – 3 Data analysis and interpretation
3.1 Analysis for Different Telecom Companies
3.2 Analysis of Customer Prefrence on Reliance Data Card
Chapter – 4
4.1 Result
4.2 Finding
4.3 Suggestion
4.4 Conclusion

Appendix
Bibliography


Chapter-1
INTRODUCTION
INDIA ’S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is India’s leading integrated telecommunication company with over 80 million
customers.
Our business encompasses a complete range of telecom services covering mobile and fixed line
telephony. It includes broadband, national and international long distance services and data
services along with an exhaustive range of value-added services and applications. Our constant
endeavour is to achieve customer delight by enhancing the productivity of the enterprises and
individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding
with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial
initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai’s
dream of ushering in a digital revolution in India. Today, we can proudly claim that we were
instrumental in harnessing the true power of information and communication, by bestowing it in
the hands of the common man at affordable rates.
We endeavour to further extend our efforts beyond the traditional value chain by developing and
deploying complete telecom solutions for the entire spectrum of societ


History of Reliance

Dhirubhai was born in 1932 in the village of Chorwad in
Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he
had to drop out of school early. In 1949, at the age of 17, he went to Aden (now Yemen) in
search of opportunity, and worked as a dispatch clerk for A. Besse & Co. A couple of years later,
the company became a distributor for Shell products and Dhirubhai was promoted to manage the
company’s oil-filling station at the port of Aden. It was here that he dreamed of setting up and
owning a refinery, which he later realized with his petrochemicals venture. He returned to India
in 1958 to launch his first business venture, a spice trading company named Reliance
Commercial Corporation.

In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to the new
business. Three years later, he changed the name of his company to Reliance Textile Industries
Limited . In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a
technical team from the World Bank recognised the Naroda mill as one of the best composite
textile mills in India and certified it as ‘excellent even by developed country standards’. In 1977,
the company went public.
At the time of the Reliance Textiles IPO, participation in the Indian capital markets was largely
limited to a small but influential elite which dabbled in a handful of stocks. The great majority of
India’s middle class chose to stay away. Dhirubhai’s decision to prefer the capital markets over
banks as the primary source of funding for his ambitious expansion plans, was as daring as it was
unprecedented. In the event, The Reliance IPO was an unlikely success. Against all odds,
Dhirubhai managed to convince a sufficiently large number of sceptical middle class investors to
put their money, and faith, in what was then a small, relatively unknown company. The
subsequent growth and success of Reliance and its philosophy of generously rewarding
shareholders rapidly gave Dhirubhai an iconic status in the Indian financial markets.
Under Dhirubhai’s charismatic leadership, the Annual General Meetings (AGM) of Reliance
took on the character of large public spectacles. Typically held in large public arenas, and


attended by thousands of adoring shareholders, the Reliance AGM became a day to remember in
the annual corporate calendar of India. In 1986, the Reliance AGM held in Cross Maidan,
Mumbai, was attended by as many as 30,000 stockholders—a record in India’s corporate history.
By the mid-80s, Dhirubhai had become something of a living legend, widely hailed by peers and
critics alike as one of the greatest corporate visionaries in the history of post-Independent
India.But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken the first
important step in strategic backward integration for Reliance with the commissioning of the
Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre.
In 1991, he set up Reliance Hazira, for the manufacture of petrochemicals—the next link in the
backward integration chain. At the time, Reliance Hazira represented the single largest
investment made by a private sector group in India at a single location. Meanwhile, Dhirubhai
had firmed up plans of setting up a massive grassroots refinery—the next big leap in his overall
strategic roadmap for Reliance. Conceived as the world’s largest grassroots refinery at the time,
Jamnagar in Gujarat was to have an annual capacity of 27 million tonnes. In the face of
formidable challenges, including a massive cyclone that flattened the project site mid-way
through construction, Reliance commissioned the Jamnagar facility in 1999. It was a fully
integrated refinery, complete with a dedicated port and a captive supply of power. The refinery
was not only commissioned ahead of schedule, but also set up at a cost that was significantly
lower than the prevailing global benchmark for a project of such magnitude. It was one of
Dhirubhai’s great dreams in life to see ordinary Indians enjoy the enormous economic benefits of
being able to access affordable yet world class telecommunications infrastructure. He wanted
Reliance to spearhead a communications revolution that would dramatically cut down the cost of
connectivity, and propel India into the digital age. His ultimate ambition: To make the cost of a
phone call cheaper than that of a post card. It was therefore entirely logical for Reliance to enter
the telecommunications space when the sector was opened up for private participation in the
1990s. The rest, as they say, is history. Today, Reliance Communications is India’s largest
information and communications services provider with over 20 million subscribers, and offers
the full range of integrated telecom services— at prices that are, by far, the lowest anywhere in
the world. Dhirubhai left for his heavenly abode on July 6, 2002.


Reliance communication

Reliance Communications (formerly Reliance Communications Ventures) is one of India's
largest providers of integrated communications services. The company has more than 20 million
customers and serves individual consumers, enterprises, and carriers, providing wireless,
wireline, long distance, voice, data, and internet communications services through a number of
operating subsidiaries. The company sells communications and digital entertainment products
and services through its chain of Reliance Web World retail outlets. The company's Reliance
Infocomm subsidiary provides wireless communications services throughout India. Reliance
Communications is part of the Reliance - Anil Dhirubhai Ambani Group.
The current network expansion undertaken by Reliance is the largest wireless network expansion
undertaken by any operator across the world. It was with this belief in mind that Reliance
Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-
India fibre optic backbone. This backbone was commissioned on 28 December 2002, the
auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6
July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and
wire line) and convergent (voice, data and video) digital network. It is capable of delivering a
range of services spanning the entire infocomm (information and communication) value chain,
including infrastructure and services — for enterprises as well as individuals, applications, and
consulting. Today, Reliance Communications is revolutionizing the way India communicates and
networks, truly bringing about a new way of life.
We will leverage our strengths to execute complex global-scale projects to facilitate leadingedge
information and communication services affordable to all individual consumers and businesses
in India. We will offer unparalleled value to create customer delight and enhance business
productivity. We will also generate value for our capabilities beyond Indian borders and enable
millions of India's knowledge workers to deliver their services globally.


CHAIRMAN’S PROFILE

Anil Ambani:- His marketing strategy has made millions of
Indians happy, they got the best mobile tariffs in the world-
local call costs at 15 paise/minute, and STD call at 40
paise/minute

Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance
Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as
co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in
2006. The Ambani family faced criticism when it announced its ambitious plans to build a
countrywide telecom network, as its prior expertise lay in commodities-textiles and
petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics
felt. What they did not remember was how the family had served its millions of shareholders.
Policies in India are made in line with Ambani's vision, says an industry expert. His business
acumen and closeness to politicians assisted him in making it to the RajyaSabha in June 2004, as
an independent member. Ambani chose to resign voluntarily on March 25, 2006. The same
association with politicos gave him negative returns too when the Mayawati Government in
Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ.
Media sees his aggression when he announces financial results for the Reliance ADA group of
companies, and when he attends the annual general meetings and faces questions from
shareholders. When he meets the press, he has answers to all their questions. He also remembers
to call select journalists by name. To merchant bankers he, who has already contributed
immensely to the financial reforms of the country, is one of the financial wizards of the world.
May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after
indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk
theory now.


How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his
personal and organizational achievements in the recent past? His path-breaking marketing
strategy that was put in by the strongest team of telecom professionals the country has ever seen
has made millions of Indians happy as they got the best mobile tariffs in the world. The
aggression resulted to adding to his already swollen
kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance
Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16
per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance
Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute,
STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance
Communications is making the competition in India panicky. Global telecom forces will also
shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of
Yipes Holdings.

Achiever's Pride:
• Undertook financial restructuring of Reliance communications
• To spend Rs 16,000 crore to expand and strengthen network coverage
• After expansion, Reliance Communications will have the single largest wireless network
• in the world
• Launched the lowest-cost classic brand handset at Rs 777
• Subscriber base grew to over 28 mn during last fiscal, registering 60% growth
• ·Total Revenue shot up to Rs 14,468 crore, an increase of 34%
• Net Profit rises to Rs 3,163 crore, an increase of over 600%
• Revenues of the wireless business increased by 46% to Rs 10,728 crore
• Broadband achieved revenue growth of 123% to Rs 1,144 crore
• Market capitalization crossed Rs 100,000 crore
• Will add 23,000 more towers
• Telecom services will be available in over 23,000 towns and 600,000 villages
• Next generation DTH network has been launched end of the year


He is a member of:
• · Wharton Board of Overseers, The Wharton School, USA
• · Central Advisory Committee, Central Electricity Regulatory Commission
• · Board of Governors, Indian Institute of Management, Ahmedabad
• · Board of Governors Indian Institute of Technology, Kanpur
• In June 2004, he was elected for a six-year term as an independent member of the Rajya
Sabha,
• Upper House of India’s Parliament a position he chose to resign voluntarily on March 25,
2006.

Awards and Achievements:
• Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards
• Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the
Business Barons – TNS Mode opinion poll, 2004
• Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management
Association, October 2002
• Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December 2001
• Selected by Asiaweek magazine for its list of ‘Leaders of the Millennium in Business and
Finance’ and was introduced as the only ‘new hero’ in Business and Finance from India,
June 1999.


VISION

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India. We will offer unparalleled value to create customer delight and enhance
business productivity. We will also generate value for our capabilities beyond Indian borders and
enable millions of India's knowledge workers to deliver their services globally.”


VALUES

• We will put customer first at all times, and built long term relationship with them.
• We shall believe interpretation and keep every commitment that we make.
• We will operate with honesty and integrity interpretation all our dealings.
• We treat every individual with dignity and respect.
• We will approach every endeavor with zeal & an attitude towards excellence.


MISSION

• To attain global best practices and become a world-class communication service provider
guided by its purpose to move towards greater degree of sophistication and maturity.
• To work with vigor, dedication and innovation to achieve excellence in service quality,
reliability, safety and customer care as the ultimate goal.
• To consistently achieve high growth with the highest levels of productivity.
• To be a technology driven, efficient and financially sound organization.
• To contribute towards community development and nation building.
• To be a responsible corporate citizen nurturing human values and concern for society,
the environment and above all, the people.
• To promote a work culture that fosters individual growth, team spirit and creativity to
overcome challenge and attain goals.
• To encourage ideas, talents and value systems.
• To uphold the guiding principle of trust, integrity and transparency in all aspects of
interpretation and dealings.


PERSONNEL

BOARD OF DIRECTORS :
• SHRI ANIL D. AMBANI - CHAIRMAN
• PROF. J RAMACHANDRAN
• SHRI S.P. TALWAR
• SHRI DEEPAK SHOURIE
• SHRI A.K.PURWAR


ORGANIZATIONAL STRUCTURE

Reliance Communication Limited


AN OVERVIEW OF CURRENT MARKET
AND FUTURE APPORTUNITIES

Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a
60% growth. This makes it one of the top two wireless operators in India.
"Economic growth in the future will be indexed to connectivity of millions of enterprise and
individual customers. Over the next few years, we will have over 100 million customers, making
us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers
across the country. This year alone we will add 23,000 more towers. Our wireless network is
currently available in 10,000 towns. By the end of this year, it will be available in over 23,000
towns and 600,000 villages," Anil Ambani said at the first annual general meeting of Reliance
Communications since the re-organization of the Reliance Group in June 2005.
"In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest
over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population.
If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about
reach. Our Network expansion will give us the power to drive the market and stay ahead of the
curve," Ambani adds.
According to Ambani, the financial restructuring of Reliance Communications is the biggest
turnaround story in the history of corporate India. The inherited ownership structure of Reliance
Communications was complex. The reorganization has yielded a simple, fair, and transparent
ownership structure, and given Reliance Communications 100% ownership of all operational and
associate companies.
Reliance Communications is now among the three most valuable private sector companies in
India, and the five most valuable telecom companies in Asia. In the current Fiscal, Reliance
Communications will spend Rs 16,000 crore to further expand and strengthen its network
coverage across India and the rest of the world. In addition to organic growth, Reliance
Communications will leverage the advantages derived from this impressive financial platform to
explore and pursue any significant Opportunities available in the telecommunications sector.


"We are currently evaluating a number of inorganic opportunities in select international markets
to further expand our footprint," Ambani said. Reliance Communication’s One India, One Tariff
plan allowed millions to connect across India at just one rupee a minute. The company was the
first one to break the Rs 1,000 entry-barrier with the launch of the lowest-cost classic brand
handset at Rs 777. As per its expansion plan, Reliance Communications will have the single
largest wireless network in the world, covering over 900 mn Indians or more than 15% of the
global population. It will cover 23,000 towns or every single Indian habitation with a population
of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing
seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will
also cover almost 100% of all national highways, and 84% of all state highways, giving millions
of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire
length of India's 2,00,000-km-long road network. Having achieved tremendous growth, the main
challenge for Reliance Communications is to improve quality of service and ARPU. Its
enterprise business is also not in a position to compete with the global majors. Stock market
valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues
faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in
checking the businessman.


PRODUCTS PORTFOLIO

• Reliance Base Phone
• Reliance Mobile
• Reliance Data Card
• Reliance Voucher, E-Recharge
• Reliance PCO
• Reliance Broad Band

Reliance Net connect

People were raring for a high-speed internet that could open up pages and download in a jiffy.
BSNL had kept everyone in India waiting for the much hyped e data cards with elevated speed
and a standout tariff plan. BSNL offers the lowest downtime as compared to any other services
in India. With Reliance's wireless internet service speeding up, the competition has boiled up.
Reliance’s new USB modem is 20 times faster with speed up to 3.1 mpbs. That’s great especially
for professionals who travel extensively. The benefit goes to the hoi polloi. Let’s delve
into what's on offer to realize the difference.


The reliance net connect broadband is a simple plug and play option for laptops and desktops.
The wireless broadband recorded the fastest uploads at a speed of up to 1.8 mbps. Further the
Indian telecom major offers a seamless network across 20000 towns and 4.5 lace villages.
Coming to the usb modems price, it will be available for 3500 for 2 months unlimited
connection. During this period the users will be able to avail free unlimited wireless broadband
internet. The offer will be available for the month of March. After this period the user will have
to pay for the first month. Each net connect broadband + plan is great value for money. Choose
from a range of suitable plans.

Net connect Broadband Post-paid tariff
Net connect Broadband Prepaid tariff

Just pay Rs. 3500/- and get a reliance net connect broadband+ USB modem. Choose any plan of
your choice and get: free rental for the first month.

Net connect Broadband+ Coverage Cities
Ahmadabad, Erode, Ludhiana, Thiruvananthapuram
Ajmer, Guntur, Mumbai, Tripura
Bangalore, Hyderabad ,Mysore ,Udaipur
Bhopal, Indore, Nagpur, Ujjain,
Chandigarh, Jaipur, Patiala, Vadodara,
Chennai, Kakinada, Pune, Vapid,,
Coimbatore, Kolkata, Rajahmundry ,Vijayvada
Delhi ,Kota ,Salem ,Visakhapatnam,
Ernakulum, Luck now, Surat,


Net connect broadband+ post-paid tariff plans.

Free Usage
Effective Rental in
Monthly Bundled/Month Extra
Tariff Plan Roaming Money back offer (for
Rental Anytime/Day Night Usage
12 months)
Usage Usage
Broadband+ Pay Rs. 1 /
Rs. 299/- Nil Nil Nationwide* Rs. 299/-
as you go MB
Broadband+ 512
Rs. 499/- 512 MB Nil 50p/ MB Nationwide Rs. 499/-
MB
Broadband+ Rs.
Rs. 499/- Nil 10 GB Nationwide Rs. 499/-
10GB @ Night 0.5/Min
Broadband+ 1 GB Rs. 650/- 1 GB Nil 50p/ MB Nationwide Rs. 650/-
Broadband+ 1 GB
Rs. 849/- 1 GB 10 GB 50p/ MB Nationwide Rs. 849/-
day, 10 GB Night
Broadband+ 2 GB
day, 10 GB Night
Broadband+ 3 GB
day, 10 GB Night
Broadband+ 10
Rs. 1099/- 10 GB Nil 50p/ MB Citywide Rs. 899/-
GB City
Broadband+ 5 GB
day, 10 GB Night
Broadband+ 10
GB day, 10 GB Rs. 1298/- 10 GB 10 GB 50p/ MB Citywide Rs. 1098/-
Night City
Broadband+ 10
Rs. 1250/- 10 GB Nil 50p/ MB Nationwide Rs. 1050/-
GB
Broadband+ 10
GB day, 10 GB Rs. 1449/- 10 GB 10 GB 50p/ MB Nationwide Rs. 1249/-
Night
Broadband+ 15
Rs. 1750/- 15 GB Nil 50p/ MB Nationwide Rs. 1550/-
GB
Day usage – 6 AM to 10 PM ; Night Usage – 10
PM – 6 AM


Tariff (Pre paid)

Pack Price Validity
Broadband+ 200MB Pack Rs. 250/- 30 Days
Broadband+ 0.5GB Pack Rs. 500/- 30 Days
Broadband+ 1GB Pack Rs. 715/- 30 Days
Broadband+ 3GB Pack Rs. 935/- 30 Days
Broadband+ 5GB Pack Rs. 1,210/- 30 Days

* Additional usage @Rs.1per MB

Please note that day/night classification of a particular session will be done on basis of session
start time i.e. If the session starts in Peak time/Day Usage (6 AM to 10 PM), it would be
classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM
to 6 AM), it would be classified as night session.

Minimum guaranteed speed on Netconnect Broadband+ is 256 Kbps subject to technical
feasibility

Advantages:

• Well coverage
• National roaming

Disadvantages

• Advertised 3.1 mbps on limited cities only (1.5 to 2 mbps practically) Other places it’s
only 144 Kbps(Basic CDMA 1X network)
• Poor customer care
• No unlimited plans (10GB per month maximum)
• Very high usage charge Rs 2 per mb.


SWOT Analysis

RELIANCE COMMUNICATION LIMITED

Strength Weakness
Brand Image • Service
Distribution Chanel • Customer Satisfaction
Network • Customer Care
Strong Finance • Connectivity
First in FWP’s • Not very good plane for internet user
The new technology launcher ( not any unlimited plane)

·
Opportunity Threat
• Preference of GSM over CDMA • Political destabilization.
• Growing data card market • Launch of TATA USB modem
• New Specialist application • Big market share of Airtel
• Rural Telephony • New Entrants
• New Market, Vertical, Horizontal • IT Development
• Competitors` Vulnerabilities • Market Demand
• Seasonality,Weather Effects


Chapter – 2

Title of the project

“Study on various comparative strategies of
Data Card for different telecom companies”


Introduction of the Topic

There was a 45 days project duration because of college and university require min 45
days project report on the basis of study curriculum of MBA degree. This 45 days project report
plays important role in future of student because of this project experience gives little bit
corporate exposer for the student. Aim of doing project in Reliance is that to know hierarchy of
the company and environment of store. Study gives criteria to know how to get information from
customers through questionnaire. Its mission to understand organisation.
Promotional activity plays important in increasing sales volume of company. This study
helps researcher to know about the competitors and strategies used by them. This project mainly
helped to increase communication skills and also helped to know, how an Individual can
convince the customers about product and to design strategies and to develop business for the
company. This experience will really help in future projects and work.
Wireless Internet is based upon wireless technology. Broadband is often called high-speed
Internet, because it usually has a high rate of data transmission. In general, any connection to the
customer of 450 Mbps or more is considered broad band Internet. Wireless is preferred over
wired network due to the following reasons:
• Lower installation and maintenance costs.
• Ease of replacement and upgrading.
• Reduced connector failure.
• Greater physical mobility and freedom.


Broadband in India:
Broadband is regularly growing in the Indian market. There are many players in the
broadband market which are providing broadband to corporate and direct to home. To increase
broad band connectivity Indian government Issues Reliance Broadband policy. The broadband
policy includes the definition, the Technology and other important aspect of broadband in it. In

India there are a large number of people who are using internet but the number of people
who use broadband is much smaller than it.

Wireless in Indore:
Wireless broad band in Indore is huge requirement. As we know that Indore city is famous for IT
sector, automobile and education. In this modern era every people want to finish their work in
short time, for this purpose they are using internet. Opportunity of internet Reliance introduced
new broadband+ with 3G technology which has high speed 3.1mbps and reliance covered Indore
city very short period. Reliance can get Hi-speed internet with a more prolonged and Reliable
connection and they can use the technology efficiently to maintain stability in the growth of their
organization.


Objective of the study

• To know consumer perception toward Reliance broadband and brand awareness.

• To analyze the data collected from the customers and relate them with the parameters of
Reliance and make a suitable strategy for the promotion of the product according to their
requirement.

• To promote for Reliance Wireless broadband connection in the indore and generate leads
for the company.


Scope of Study

• Time frame limited 45 days from June to July.
• Study restricted to only brand awareness consumer behavior of Reliance Broad band
Connection.
• Study was done only to know about customer preference in Indore city about Data card.
• Study was based on different customers attitude.


Research Methodology

Research methodology is a way to systematically do the job. It may be understood as a science of
studying how research is done scientifically. The most desirable approach with regards to the
selection of the research methodology depends on the nature of particular work, time and
resources available along with the desire level of accuracy.

Research Type : Descriptive Research
Data Source : Primary Data
Research Instrument : Questionnaires
Type of Questionnaire : Structured
Sampling Method : Judgmental
Contact Method : Personal Interview


Chapter-3
DATA ANALYSIS AND INTERPRETATION

ANALYSIS FOR DIFFERENT TELECOME COMPANIES:

AGE OF DATA CARD USER:

Age of the Respondent

Frequency Percent Valid Percent Cumulative Percent

Valid 15-29 12 60.0 60.0 60.0

30-44 6 30.0 30.0 90.0

45-64 2 10.0 10.0 100.0

Total 20 100.0 100.0

Above figure shows that researcher having surveyed 20 respondents, 60% belong to age group
15-29, And 30% belong to age group 30-44, 10% belong to age group 45-64 and none of the
respondents belong to age group above 65.


OCCUPATION OF RESPONDENT:

Occupation of the Respondent


Valid Student 9 45.0 45.0 45.0

Business 6 30.0 30.0 75.0

Service 5 25.0 25.0 100.0

Total 20 100.0 100.0

Above figure shows that 45% respondents are student and 30% of respondents having businesss
, 25% of respondents having service.
From above analysis it can be conclude that Most of respondents came under category of student
That is 45%


INCOME OF RESPONDENT:

Income of the Respondent(in lakhs)
Frequency Percent Valid Percent Cumulative
Percent
Valid Below 2 12 60.0 60.0 60.0
3-8 4 20.0 20.0 80.0
9-14 3 15.0 15.0 95.0
Above 15 1 5.0 5.0 100.0
Total 20 100.0 100.0

Above figure shows that maximum number of data card users having income “Below 2 lakhs”
and minimum number of Data card users having income “above 15 lakhs”


NETWORK CONNECTION THAT RESPONDENT USING :

Which Companies Network connection are you using?


Valid Reliance 7 35.0 35.0 35.0

Tata 6 30.0 30.0 65.0

BSNL 4 20.0 20.0 85.0

Idea 1 5.0 5.0 90.0

Airtel 2 10.0 10.0 100.0

Total 20 100.0 100.0

Above figure shows that Reliance has maximum number of data card users , 35%. Secondly Tata
Foton +. And idea has 5% users


SPEED OF DATA CARD:

speed



Tata 5 25.0 25.0 90.0

BSNL 1 5.0 5.0 95.0

Idea 1 5.0 5.0 100.0

Total 20 100.0 100.0

Above figure shows that maximum number of respondents have rated Reliance as “Very High
Speed Data Card” by 35% user and Tata have rated as Secondly.


SERVICE OF DATA CARD:

Service


Valid reliance 5 25.0 25.0 25.0

Tata 12 60.0 60.0 85.0

BSNL 2 10.0 10.0 95.0

Airtel 1 5.0 5.0 100.0

Total 20 100.0 100.0

According to respondents “Tata‘s Service is good” And Reliance is on Second position. And
BSNL is on Third Position.


COST OF DATA CARD:

Cost



Tata 3 15.0 15.0 70.0

BSNL 2 10.0 10.0 80.0

Airtel 1 5.0 5.0 85.0

Idea 3 15.0 15.0 100.0

Total 20 100.0 100.0

According to Above figure maximum number of Respondents are satisfied with “Reliance data
card cost” ,55% Respondents


OFFERS OF DATA CARD:

Offers



Tata 6 30.0 30.0 55.0

BSNL 5 25.0 25.0 80.0

Airtel 2 10.0 10.0 90.0

Idea 2 10.0 10.0 100.0

Total 20 100.0 100.0

Maximum number of respondents are satisfied with Tata data Card Offers , 30%. Reliance and
BSNL are having 25% Satisfied respondents.


TARIFF PLAN OF DATA CARD:

Tariff Plan



Tata 3 15.0 15.0 40.0

BSNL 7 35.0 35.0 75.0

Airtel 5 25.0 25.0 100.0

Total 20 100.0 100.0

According to survey maximum no. of respondents ,35% are satisfied with the tariff plan of
BSNL and Reliance, Airtel Having 25% each


CONNECTIVITY OF DATA CARD:

Connective



Tata 6 30.0 30.0 35.0

BSNL 7 35.0 35.0 70.0

Airtel 4 20.0 20.0 90.0

Idea 2 10.0 10.0 100.0

Total 20 100.0 100.0

According to survey Reliance has minimum number of satisfied respondent only 5% , and
BSNL, TATA, AIRTEL ,IDEA has respectively 35%, 30%,20%,10% Satisfied respondent


ADVERTISEMENT OF NET CONNECT:

Advertisement



Tata 2 10.0 10.0 45.0

BSNL 6 30.0 30.0 75.0

Airtel 3 15.0 15.0 90.0

Idea 2 10.0 10.0 100.0

Total 20 100.0 100.0

Reliance has maximum number of 35%, satisfied respondent with the advertisement. Tata has
10% ,BSNL has 30%, Airtel has 15% ,Idea has 10% Satisfied Respondent


QUALITY OF DATA CARD:

Quality



Tata 4 20.0 20.0 70.0

BSNL 5 25.0 25.0 95.0

Idea 1 5.0 5.0 100.0

Total 20 100.0 100.0

Reliance has maximum number of satisfied respondents, 50%, and BSNL has 25%, Tata has
20% and Idea has 5% Satisfied respondents,


ANALYSIS OF COSTOMER PREFRENCE ON RELIANCE DATA CARD
Age Of Respondent :
Age of the Respondent


Valid 10-25 13 65.0 65.0 65.0

26-40, 4 20.0 20.0 85.0

41-55 2 10.0 10.0 95.0

56-70 1 5.0 5.0 100.0

Total 20 100.0 100.0

Maximum number of Reliance Data Card User Belong to Age Group 10-25. And minimum
number of Data card user belongs to age group 56-70.


Occupation of the Respondent:

Occupation of the Respondent


Valid Student 10 50.0 50.0 50.0

Business 5 25.0 25.0 75.0

Service 4 20.0 20.0 95.0

Other 1 5.0 5.0 100.0

Total 20 100.0 100.0

From above graph Maximum number of data card user are student ,50%. And minimum number
of Data card user are belong to other category.


Income of the Respondent:

Income of the Respondent in Lakhs


Valid Below 2 9 45.0 45.0 45.0

3-8 9 45.0 45.0 90.0

9-14 2 10.0 10.0 100.0

Total 20 100.0 100.0

Maximum numbers of data card user belong to the income group of having below 2 lakhs to 8
lakhs .


Which data card are you using ?

Which data card are you using ?


Valid High speed 12 60.0 60.0 60.0

Basic speed 8 40.0 40.0 100.0

Total 20 100.0 100.0

Most of the respondents are using high speed data card ,60% and 40% respondents are using
Basic speed data card


Cost of Reliance net connect:

Cost of Reliance net connect


Valid Extremely Satisfied 5 25.0 25.0 25.0

Satisfied 5 25.0 25.0 50.0

Neutral 7 35.0 35.0 85.0

Dissatisfied 2 10.0 10.0 95.0

Extremely Dissatisfied 1 5.0 5.0 100.0

Total 20 100.0 100.0

Above Table shows that 25% respondents are extremely satisfied and 25% are satisfied , 35%
are neutral, 10%,5% are respectively dissatisfied and extremely dissatisfied


Tariff Plan:

Tariff Plan



Satisfied 7 35.0 35.0 50.0

Neutral 7 35.0 35.0 85.0



Total 20 100.0 100.0

Survey shows that 35% respondents are satisfied and neutral. 15% respondent are extremely
satisfied and 10% are dissatisfied ,only 5% respondents are extremely dissatisfied


Issue Resolution:

Issue Resolution



Satisfied 9 45.0 45.0 85.0

Neutral 2 10.0 10.0 95.0


Total 20 100.0 100.0

45% Respondents are satisfied with reliance issue resolution. 40% respondents are extremely
satisfied .and 10%,5% are respectively Neutral and Dissatisfied


Service:

Service



Satisfied 6 30.0 30.0 35.0

Neutral 7 35.0 35.0 70.0



Total 20 100.0 100.0

Above figure shows that 5% respondents are extremely satisfied .30% respondents are satisfied
and 35% respondents are neutral . !5% are respectively dissatisfied and extremely dissatisfied


Billing System:

Billing System



Satisfied 5 25.0 25.0 35.0

Neutral 8 40.0 40.0 75.0



Total 20 100.0 100.0

15% respondents are extremely dissatisfied, 40% are neutral and 30% are satisfied.10% are
Extremely Satisfied


Speed:

Speed



Satisfied 7 35.0 35.0 45.0

Neutral 10 50.0 50.0 95.0


Total 20 100.0 100.0

None of the respondents are extremely dissatisfied. And 40% respondents are satisfied


Offers:

Offers



Satisfied 4 20.0 20.0 35.0

Neutral 6 30.0 30.0 65.0


Total 20 100.0 100.0

35% respondents are dissatisfied and None of the respondents are extremely dissatisfied


Connectivity:

Connectivity



Satisfied 8 40.0 40.0 50.0

Neutral 1 5.0 5.0 55.0



Total 20 100.0 100.0

40% respondents are satisfied And 35% are dissatisfied. 10%are respectively Extremely Satisfied
and extremely dissatisfied


Quality:

Quality



Satisfied 8 40.0 40.0 55.0

Neutral 5 25.0 25.0 80.0


Total 20 100.0 100.0

There is no extremely dissatisfied respondent and 40% are satisfied


How do you Felt While using Reliance Netconnect:

How do you Felt While using Reliance Netconnect


Valid Extremely Satisfied
4 20.0 20.0 20.0

Satisfiedd 3 15.0 15.0 35.0

Neutral 11 55.0 55.0 90.0



Total 20 100.0 100.0

From the above survey And given information shows that 20% respondent are Extremely
satisfied with the quality of reliance data card and only 5% respondent are Extremely
dissatisfied.


CHAPTER-4
RESULT

• Maximum number of respondents were satisfied with Reliance Net connect

• Maximum number of Data Card Users belong to the age group of 15-25 year

• 55% respondents fell neutral and 20% fell extremely satisfied while using reliance data
card.

• Tata’s service is very good according to respondents.

• Only 20% respondents are dissatisfied with the quality of reliance data card

• 50% respondents are satisfied with the speed of Reliance data card

• 35% respondents are dissatisfied while 20% are satisfied respondents with the offers of
Reliance data card

• 60% respondents are using High speed data card while only 40% respondents are using
Basic speed data card


FINDING

• 60% Youth Prefer High Speed Data Card. According to respondents

• Service of Reliance Communication is comparatively Poor then Tata. According to given
analysis.

• “More Pressure” on Employees for Sale.

• Bad Network Coverage in Indore of Data Card .

• Takes the Benefit of Reliance Brand image.

• 25% Customer get back because of there is no unlimited plan.


SUGGESTION

• Reliance should Increase Network coverage in Indore of high Speed Data Card.

• Some of area does not have Reliance high speed data card Network like :
Annapurna mandir , Airodrum , Sudama Nagar , Rajendra Nagar, Tower square

area and some other areas .These area Covered ¼ Population of Indore.

Reliance should try to cover all these area to target maximum customer.

• Reliance should improve Service given to the customer.

• There should be a unlimited plan.

• Try to make long relationship with customer.

• High speed data card is also available in market in comparatively low price then
available at reliance world store, this price fluctuation should be removed.


CONCLUSION

In Reliance Communication I did selling and marketing survey and found that reliance
communication has high brand equity but it’s also associated with bad service image reliance
communication need to improve it’s after sells services. Some time to convert a call falls
commitment has been made by its sells executives, that is ruining brand image of reliance
communication. There for some amendment are required in marketing process of reliance
communication. Although it was the great experience to be a part of such a great company. It
was the great opportunity to learn the market and apply the theoretical knowledge in the field.


APPENDICES

(1) QUESTIONNAIRE

Dear Respondent,
I Anil Gautam, pursuing M.B.A (MM) From “Prestige Institute Of Management And
Research Indore”. I am doing research on “CUSTOMER PREFERENCE ON DATA
CARD IN INDORE”. Your response is valuable to me and your personal information will
be kept confidential, and will be used for my Project and Study Purpose.

Name : ……………………………………………………………..

Age (in Year): (a) Below 15 (b) 30-44 (c) 45-64 (d) Above 65

Occupation: (a) Student (b) Business (c) Service (d) Other

Income: (in lakhs annualy) (a) Below 2 (b) 3-8 (c) 9-14 (d) Above 15

Contact no:( optional) ……………………………………….

E Mail ID: (optional) ………………………………………..

Q.1 Are you using any Internet Connection?

(a) Yes (b) No

Q.2 Which Companies Network Connection are you using?

(a) Reliance (b) Tata (c) BSNL (d) Idea (E) Airtel

Q.3 Which Internet Connection are you using, Specify?

(a) Fix Line Connection (b) Wireless Connection

Q.4 Which kind of connection are you using?

(a) High speed Connection (b) Basic speed connection (1x Connection)

Q.5Which kinds of Wireless connection are you using?

(a) Prepaid Connection (b) Postpaid Connection


Q.6 Please Rank these accordingly (1 to 5).

(1 for highest and 5 for lowest)

Parameters Reliance Tata BSNL Airtel Idea

1. Speed

2. Service

3. Cost

4. Offers

5. Tarif plans

6. Connectivity

7. Advertisement

8. Quality


(2) QUESTIONNAIRE
Dear Respondent,
I Anil Gautam, pursuing M.B.A (MM) From “Prestige Institute Of Management And
Research Indore”. I am doing research on “CUSTOMER PREFERENCE ON DATA
CARD Of RELIANCE WORLD IN INDORE”. Your response is valuable to me and your
personal information will be kept confidential, and will be used for my Project and Study
Purpose.

Name : ……………………………………………………………..

Age (in Year): (a) Below 15 (b) 30-44 (c) 45-64 (d) Above 65

Occupation: (a) Student (b) Business (c) Service (d) Other

Income: (in lakhs annualy) (a) Below 2 (b) 3-8 (c) 9-14 (d) Above 15

Contact no:( optional) ……………………………………….

E Mail ID: (optional) ………………………………………..

Q1. Which Data Card are you using?

(a) High speed Connection (b) Basic speed connection (1x Connection)

Please encircle them according to your preference.

1= Extremely Satisfied, 2=Satisfied, 3=Neutral, 4=Dissatisfied, 5= Extremely Dissatisfied
1. Cost of reliance netconnect 1 2 3 4 5

2.Tariff Plans of reliance netconnect 1 2 3 4 5

3.Issue resolution regarding the problems in 1 2 3 4 5
reliance netconnect

4.Service in timely manner 1 2 3 4 5

5.Billing system of reliance netconnect 1 2 3 4 5

6.Speed of reliance netconnect 1 2 3 4 5

7.Offers of reliance netconnect 1 2 3 4 5

8.Connectivity of reliance netconnect 1 2 3 4 5

9.Quality of reliance netconnect 1 2 3 4 5

10.How you felt while using reliance net connect 1 2 3 4 5


BOBLIOGRAPHY

1) Primary Data :
(a) Questionnaire
(b) Supervisor and project guide

2) Secondary Data:
(a) www.rcom.co.in
(b) www.scribd.com
(c) www.reliance.co.in
(d) Previous summer project report


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