Facebook Engagement — the “Holy Grail” for companies on Facebook. Companies that achieve engagement have pages with an active, positive, and involved community. This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.

1. How to Increase
Fan Engagement on
Facebook

2.  Facebook is the social network preferred by most businesses
when planning and implementing their social media marketing
strategy.
 Facebook provides a marketing ecosystem that is multi-media
rich and broad.
 There are literally tens of thousands of apps that can assist
business with marketing on Facebook.

3. Some interesting ways to increase the success of your
Facebook marketing.
1
Best time to post on Facebook.
 Best to post during times when fans were not at work and
between the hours of 8pm and 7am. So to increase your
“likes” and “comments”, post during “non-busy” hours.
 Posts made between 8 PM and 7 AM receive 20% more user
engagement.

4. 2
Best day to post on Facebook.
 To improve engagement it is best to publish on Wednesdays
and Sundays.
 On Wednesdays, Fan engagement is 8% above average.

5. 3
How often should you Post Everyday?
 Quality not Quantity counts when publishing to your wall.
 One or two brand posts receive 32% higher “like” rates and
73% comment rates compared to posting 3 or more times a
day.
 Posting one or two times per day produces 40% higher user
engagement.

6. 4
Most effective weekly post frequency?
 Achieve maximum user engagement by not over crowding
users’ News Feeds with too many Posts during the week.
 Posting one to four times produces 71% higher user
engagement than five or more Posts in a given week for retail
brands.
 Posting one to four times a week produces 71% higher user
engagement.

7. 5
Length of Posts
 Retail brand Wall Posts less than 80 characters in
length receive 66% higher engagement than longer Posts.
 Very concise Posts those between one and 40 characters
generate highest engagement.
 Posts with 80 Characteristics or less receive 66% higher
engagement.

8. 6
Facebook post Content
 To begin a dialogue with fans, ask questions.
 This type of Post generates more than double the amount of
Comments as “non-question” Posts.
 Ask questions to spark dialogue “questions” post generate
comment rates double that of “non-question” posts.

9. 7
Facebook post Structure
 One of the most underutilized Post techniques is one of the
most engaging.
 Data shows that brand Posts employing the fill in the blank
strategy (eg. I like…..) generate Comment rates nine times
higher than other Post strategies.
 Less than 1% of retail brands are utilizing this tactic.
 Fill in the blanks post receive 9 times more comments than
other posts.

10. 8
Keywords for Facebook offers
 When it comes to deals, fans look for a straightforward offer.
 The data indicates that retail brand Posts containing the sales
keywords “$ off” and “coupon” receive the highest fan
engagement.
 Offer fans “$ off” and “Coupons”. Post containing these offer
related keywords receive the highest engagement.

11. 9
Coupons offers
 Fans engage well with coupons.
 When offering coupons, don’t make fans do the math. The data
indicates that “$ off” offers generate twice the engagement of
“% off” offers for the retail industry.
 “$ off” discounts receive 17% higher engagement than “% off”
promotions.
 Fans prefer tangible cash discounts.

12. 10
keep posts Simple.
 While interesting content can be added to Wall Posts in the form
of links, photos and videos.
 Simple Posts achieve the most engagement.
 Status Posts - Posts only containing words - receive 94%
higher engagement than average.
 Avoid more complicated Posts, such as those with attached links
and thumbnail photos.
Source:
 Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans
on Facebook.
 http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

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