Multimodal analysis to de-construct meaning in online visual material
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The presentation offers some examples of frames of analysis to interpret web-based visual material. Also, it problematises the purposes underlying online & media texts and the metaphors that multi modalities generate.
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Multimodal analysis to de-construct meaning in online visual material
- 1. Käyttäytymistieteellinen tiedekunta digital storytelling as a 21st century metaphor Multi-modal analysis to (de)construct meaning in online visual material 15.8.2018 1 Marianna Vivitsou, PhD, post-doc researcher CICERO Learning, Faculty of Educational Sciences
- 2. Käyttäytymistieteellinen tiedekunta Constituents of the narrative Genre Topic (: title) Style as signature Content, events Audience 15.8.2018 2 story narrative style genre audience when & how what happened who did what
- 3. Käyttäytymistieteellinen tiedekunta The structure & meaning of storytelling 15.8.2018 3 We resignify by de-constructing Post-structuralists have deconstructed the structure of storytelling. But they had to bring it forward first, to name it and then change the script and the narrative of whose are the stories we are telling, what perspectives are taken and whose voices are heard, valued and considered.
- 4. Käyttäytymistieteellinen tiedekunta Frames of analysis, examples Discourse analysis: language is social practice Interaction analysis: verbal, but not exclusively Phenomenological analysis: ‘catness’ as a phenomenon Thematic analysis: identifies patterns of meaning Metaphor analysis: target & source domain, conventionalized & deliberate; in thought, in action & in language 15.8.2018 4
- 5. Käyttäytymistieteellinen tiedekunta Thematic analysis: examples of themes 15.8.2018 5
- 6. Käyttäytymistieteellinen tiedekunta Reading the web critically 6 15.8.2018 an example of multimodal analysis from the media
- 7. Käyttäytymistieteellinen tiedekunta Your response: work in groups 7 What are the purposes underlying the article from Yle (Finnish national broadcast)? What metaphors of the refugee does it generate? How does the design of the website page influence the purposes? How does the design of the website page relate to the metaphors that emerge out of this article? 15.8.2018
- 8. Käyttäytymistieteellinen tiedekunta Falling in love with the truth? Check things out! 8 Check it out!!! 8/15/2018 What are the facts behind this photo? Where was it taken? What was the historical event? The photo tells a story of suffering, loss, despair, as outcomes of atrocities and war. Does it matter to claim that the tragic event happened in Syria, when this really happened in Gaza? Would this claim be an example of distorted communication? And, therefore, of distorted reality? In what ways? Fact-checking
- 9. Käyttäytymistieteellinen tiedekunta Questions seeking response 15.8.2018storytelling&algorithms vivitsou&korhonen 9 How do we intend to re-signify the narrative in our fields? Who do we tell our stories to and what for? What channels would best fit best our own (digital) stories?
- 10. Käyttäytymistieteellinen tiedekunta Questions seeking response 15.8.2018 10 What needs to be (re)signified? What methods apply to our purposes? What techniques fit well with these methods?
- 11. Käyttäytymistieteellinen tiedekunta Evaluation of storytelling, Self-reflection 1 15/08/2018Kallunki, Vivitsou and Niemi 11topic/question/task 1 2 3 4 5 Relevance The DS shows limited understanding of the topic/question/tas k. There is no clear evidence about how the topic and the story relate. Only some aspect of the topic is discussed in the DS. Basic connections between concepts are presented. The DS presents relevant concepts and connections between them. Concepts are described in a detailed way. The DS clearly shows the connection between concepts by paralleling, comparing and evaluating them. Also explanations and searches for relations between concepts are included. The DS shows many-sided understanding in describing the topic, as well as skillful use of concepts and their connections. Storytellers also describe hypotheses and generalizations about the topic. Performance is creative and insightful.
- 12. Käyttäytymistieteellinen tiedekunta Evaluation of storytelling, Self-reflection 2 15/08/2018Kallunki, Vivitsou and Niemi 12Topic 1 2 3 4 5 Coherence & clarity of the narrative structure The DS shows limited understanding of the topic. It is unclear what the narrative parts of the dS are and how they relate to one another. The story presents basic narrative structure with fairly clear purpose and description of events. The story is well organized & coherent with a well- thought of narrative and clear purpose leading from exposition to resolution. The story shows a high level of clarity & coherence of purpose and leads to resolution by introducing innovative narrative features. The story shows a high level of clarity & coherence of purpose and leads to resolution by introducing innovative & artistic narrative features.
Notes de l'éditeur
- A metaphor occurs when we talk about something by means of something else and, therefore, a stretch or twist is required for sense making (Lakoff 1993, Lakoff and Johnson 1980, Ricoeur 1978, Steen 2011). This metaphorical twist involves a movement to a target domain (in this case: telling stories) to explain what, for instance, technologically-enhanced practices in the field actually mean nowadays.
- We resignify by de-constructing The structure of storytelling Post-structulists have deconstructed the structure by bringing it forward first
- Questions seeking response in a project about narrative and storytelling -- When we take a pic or shoot a video and post on instagram we do this to entertain ourselves and our friends. But let’s face it, the social media are more than entretainment, than just having fun. They are mainly for passing the message, creating an audience, sharing thoughts & experiences and promoting our work. Also they are about finding partners, setting groups and initial ideas for projects. Twitter is one good example of multidimensional purposes of posting. It is used by politicians, like the ex- and the current POTUS. Rumors have it that Trump would not have won the elections if he had not been updating his profile. The social media is power, the power to open up pathways and make your voice heard. Knowing the social media means you can use ths power. Knowing the narrative of the social media means you can make purposeful and relevant use of this power. it means to use this power of knowledge to promote social action and social responsibility if you choose to be a social media activist, to establish a community of computer scientints to develop open software if you choose to be contributing to the cyberculture and share the ideals of peer to peer and the commons.