Aniruddh Naik
3 SlideShares 153 Abonné 203 Suivis
Personal Information
Entreprise/Lieu de travail
Mumbai Area, India India
Profession
A Storyteller understanding the world through stories
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.aniruddhnaik.brandyourself.com
À propos
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
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Mots-clés
consumer observations ideas insights india storytelling marketing stories creative
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Documents

(3)

Observation | Stories | Insights Week 1

il y a 8 ans • 531 Vues

Observation | Stories | Ideas Week 2

il y a 8 ans • 315 Vues

Observation | Stories | Insights Week 3

il y a 8 ans • 173 Vues

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Personal Information
Entreprise/Lieu de travail
Mumbai Area, India India
Profession
A Storyteller understanding the world through stories
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.aniruddhnaik.brandyourself.com
À propos
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
Mots-clés
consumer observations ideas insights india storytelling marketing stories creative
Tout plus