1. Image credit: Thomas Hawk via Flickr, courtesy CC
PUSHING THE
BOUNDARIES

2. THINGS TO CONSIDER IN AN
INCREASINGLY DIVERSE
LANDSCAPE

3. Image credit: Katie Dalton via Flickr, courtesy CC
UNDERSTAND THE
PLAYING FIELD

5. BEHAVE LIKE A
CHALLENGER
BRAND

6. APPLY LEAN
STARTUP
PRINCIPLES
TO WHAT YOU
DO
Eric Ries
Author, The Lean Startup

7. “I imagine Lean Startup
principles applied to
government programs, to
healthcare, and to solving the
world's great problems. It's
ultimately an answer to the
question 'How can we learn
more quickly what works, and
discard what doesn't?”
Tim O’Reilly
CEO, O’Reilly Media

10. “I think the reason MiOs don’t
happen very often in big
companies is that it’s hard to
set up the right conditions.
It’s not what big companies
normally do and it’s just not
natural. When everybody has
20 projects and lots of things
on their plate, they’re not
going to unlock the big idea.”
Barry Calpino
VP of Innovation at Kraft Foods

11. Image credit: AJ Cann via Flickr, courtesy CC
COLLABORATE WITH PEOPLE
WHO HAVE THE EXPERTISE YOU

15. Image credit: James Lee via Flickr, courtesy CC
SOLVE PROBLEMS FOR YOUR
AUDIENCE

17. Image credit: Matt Biddulph via Flickr courtesy CC
PLAY AT THE INTERSECTION
OF ANALOG AND DIGITAL

24. - UNDERSTAND THE PLAYING FIELD
- BEHAVE LIKE A CHALLENGER
BRAND
- APPLY LEAN STARTUP PRINCIPLES
- COLLABORATE WITH PEOPLE WHO
HAVE THE EXPERTISE YOU DON’T
- SOLVE PROBLEMS FOR YOUR
AUDIENCE
- PLAY AT THE INTERSECTION OF
ANALOG AND DIGITAL

25. Image credit: Pillowhead Designs via Flickr, courtesy CC