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Blog.  What is it?
A  blog  can  provide commentary or news on a particular subject, such as travel, technology, politics, or local news.   + Web + Log =  Blog
Why people  read and participate  on Blogs? Blogs talk to people  openly ,  sincerely  and  honestly . They don't report news, but  engage people in discussion  around the news
Why Marketers are taking  blogs  seriously?
 
One News. 555 Comments / Conversations People no longer want to just  read  the news, but  discuss  the news.   FROM  MASS MEDIA  TO  MASSES OF MEDIA Masses today play an active role in the process of  collecting, reporting, analyzing and disseminating of news  and information.
The  boundary  between a journalist and the reader  is getting blurred  every day.  Readers are demanding the power  to be a journalist and report events that would change the outlook of the entire society.  New Media now make it possible for  every person connected to the network  to broadcast and receive text, images, audio, video, discussions, transactions, etc to and from every other person. NEWS IS JUST THE BEGINNING…
From Blogs to  NEWSPAPERS New Media = A ‘Combined Force’ between  Mainstream Media and New Media  to do better Journalism
Blogs double their number nearly every 6 months.  India has over 1 million blogs now.
New Media ,[object Object],[object Object],[object Object]
 
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Instablogs Community 2006

  • 1.  
  • 2. Blog. What is it?
  • 3. A blog can provide commentary or news on a particular subject, such as travel, technology, politics, or local news. + Web + Log = Blog
  • 4. Why people read and participate on Blogs? Blogs talk to people openly , sincerely and honestly . They don't report news, but engage people in discussion around the news
  • 5. Why Marketers are taking blogs seriously?
  • 6.  
  • 7. One News. 555 Comments / Conversations People no longer want to just read the news, but discuss the news. FROM MASS MEDIA TO MASSES OF MEDIA Masses today play an active role in the process of collecting, reporting, analyzing and disseminating of news and information.
  • 8. The boundary between a journalist and the reader is getting blurred every day. Readers are demanding the power to be a journalist and report events that would change the outlook of the entire society. New Media now make it possible for every person connected to the network to broadcast and receive text, images, audio, video, discussions, transactions, etc to and from every other person. NEWS IS JUST THE BEGINNING…
  • 9. From Blogs to NEWSPAPERS New Media = A ‘Combined Force’ between Mainstream Media and New Media to do better Journalism
  • 10. Blogs double their number nearly every 6 months. India has over 1 million blogs now.
  • 11.
  • 12.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.