Sociology, A brief introduction: Schaefer (5e)

2. 7 THE MASS MEDIA

4. Sociological Perspective of the Media Figure 7.1: Rise of the Mass Media Source: Author’s calculations based on Bureau of Census, 1975: 43, 783, 796; 2000a: 567: Newburger 2001; Television Bureau of Advertisers 2001

9. Sociological Perspective of the Media Table 7.1: Status Conferred by Magazines

26. The Media Industry Figure 7.2: Media in Selected Countries

29. The Media Industry Computers and Internet Access in the Home: 1984 to 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-1. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. 1984 1989 1993 1997 1998 2000 8.2 15.0 22.8 36.6 18.0 42.1 26.2 51.0 41.5 Percent of households with a computer Percent of households with Internet access

30. The Media Industry Percent of Children Age 6 to 17 Who Have Computer Access at Home and School by Annual Family Income: August 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-2. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Home computer access School computer use Total access 94.2 83.5 65.3 34.5 87.3 85.7 79.8 71.7 98.7 96.5 90.0 78.5 $75,000 or more $50,000 to $74,999 $25,000 to $49,999 Less than $25,000 * Among children in families.

31. The Media Industry Adults and Children Using the Internet for a Specific Task: August 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-3. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Email Information searches News, weather, sports School research or courses Job-related tasks 22.2 32.7 10.0 23.9 6.0 19.6 20.7 9.0 12.5 Percent of children 3 to 17 years Percent of adults 18 years and over