Marketing plan for flood saver Android Application

3. Flood Saver
This is a safety app that aims to help
people , who are stuck in floods by
sending the GPS location of a person
through satellite to the rescuing forces
like NDRF,NGO ,etc.
GPS location can also be send in offline
mode.

4. Slogan
“We care for you.”

5. Executive
Summary

6. GOAL
The GOAL of this app is to save as many
lives as possible during the time of flood.

7. How ?
It allows you to view and share, in real time, observations
of floods and their effects. It also allows you to send
information about other related phenomena, places where
there is a potential flood risk.
And it also sends the GPS location of a person to the
rescuing forces like NDRF,NGO etc.

8. SITUATION ANALYSIS
 Market Overview.
 Company Overview.
 Target Customers.

10. Market Demographics
 Heavy rains across the state of Maharashtra, including large
areas of the metropolis Mumbai which received 994 mm (39.1
inches) alone on 26 July 2005 killed at-least 5,000 people.
 June 2015 Gujarat flood: Heavy rain in June 2015 resulted in
widespread flood in Saurashtra region of Gujarat resulting in
more than 70 deaths. The wild life of Gir Forest National
Park and adjoining area was also affected.
 July 2015 Gujarat flood : Heavy rain in July 2015 resulted in
widespread flood in north Gujarat resulting in more than 70
deaths.
 2015 South Indian floods : Heavy rain in Nov-Dec 2015 resulted in
flooding of Adyar, Cooum rivers in Chennai, Tamil Nadu
resulting in financial loss and human lives.

12. Market Entry
The app will enter the market by launching itself on the Google Play
store but apart from these there are other App stores on the online
market to launch it-
>GetJar >SlideMe >Opera Mobile Store >AppsLib >>AppBrain.

14. • NEW FEATURES LIKE SENDING LOCATION
TO FAMILY
• AVAILABILITY OF VOLUNTARY RESCUERS
• BASICALLY FREE OF CHARGE
• SUCCESS DEPENDS ON THE EFFORTS OF
THE GOVERNMENT,PRIVATE FUNDS AND
THE NGOs.
• CAN ALWAYS LEARN FROM EXISTING APPS
• USE BETTER AND MORE ADVANCED TECHNOLOGIES
THAN THE EXISTING APPS
• GREATER POENTIAL CUSTOMER BASE DUE TO MORE
SAFETY CONSCIOUS PPL. NOWADAYS
• TOUGH COMPETITION FROM
ESTABLISHED APPS

15. Product/Services offering
The product/App promises
to deliver the right and
the desired result by
saving the lives of the
people. This app will help
in creating a new
dimension to social-
networking.

16. AlpifyFloodup
At present there are not much competitors with the same idea.
Competition.

17. POINTS OF PARITY POINTS OF DIFFERENCE
• Both works by receiving the
location of victim by GPS.
• Both are target to help flood
victims and rescue them.
• Automatic location sending in case of
emergency.
• Rewards for rescuer.
• Can know the where abouts of other
users of app, who are nearby you.
• Also login through Facebook.
• Even sends gps location in offline
mode

18. Key Success Factor
The key factors that can lead
strategically to the growth and
success of the company eventually
are the core features that the app
offers at the very first place to its
core consumers, i.e is saving the lives
of the people.

19. TARGET CUSTOMERS
• TARGETS FLOOD VICTIMS
• IT CAN ALSO SEND THE LOCATION OF THE VICTIM TO THOSE
USERS WHO HAVE LISTED THE VICTIM AS FAMILY AND PAID
TO RECEIVE HIS WHEREABOUTS.
• IT MUST COVER AS MANY PEOPLE AS IT POSSIBLY CAN,
PREFERABLY THOSE LIVING NEAR THE WATER BODIES.

20. Company’s Goal

21. Company’s goal is to focus the app to ensure
the safety of the people and save as many
people as possible during flood time. It is a non-
profit app. The purpose of this app is to serves
a social cause.All the features available in it are
are free.

22. STRATEGY

23. TARGET MARKET

24. CUSTOMER
The company ideally targets all
the people of the country.
It tries to ensure people security
and safety during flood time.

25. COLLABORATOR
The key collaborator
will be Government,
NGOs and some
Private companies.

26. The main
competitors are
ALPIFY and Floodup.
COMPETITORS

27. COMPANY
GOVERNMENT OR NON-PROFIT
ORGANISATIONS

28. CONTEXT
Owing to the relevance of right economic,
technological, socio- cultural, regulatory and physical
context the company offers the right dimension to
each of it in its pure context of people and company’s
benefits and growth.

29. CUSTOMERCompany’s
Value proposition
1. Customer value
2. Collaborator value
3. Company value

30. The major satisfaction of customer will
be better and accurate alert system so
tha It can help customer to save their
lives, as they will be alert in advance
by the app.
Customer Value

31. Collaborator value
Through this app collaborator will able to help
the victims who are in need and will get
blessings of victims and their families, which
cannot be compared with money.

32. Company’s Value
Company’s main aim is to save the
people from floods and by doing it, it
will be successful in its mission.

34. Product
BENEFITS:
• REACHING OUT TO A SAFE PLACE
• HELPING OTHERS
• CONNECTING WITH FAMILIES
COSTS:
• MAJORLY FREE
• MINIMAL COST FOR PREMIUM SERVICES

35. Free version Features:
All the basic features are free; because it’s a
Government funded and NGOs funded app.
PREMIUM VERSION FEATURES-
Additional features like knowing the nearby
people who are users of app and sending
information to family members could be charged.
SERVICE

36. Name: Flood Saver
Slogan: “ We care for
you”.
Logo:

37. PRICE
Our premium version app price is
17 CENTS which is equivalent to Rs.10
• This is the best suited price for this app
because its main aim is to serve as many
people as possible and it will be
ethnically incorrect to charge higher
than this.

38. INCENTIVES TO CUSTOMERS
Volunteer Rescuers will be awarded by the Government to promote more volunteer
service and to salute their bravery.
The family of victims will download the app to know the where about of their loved
ones.

39. Promote our app through social media
like facebook,twitter,linkedin,whatspp
etc.So that maximum number of people
can take advantage of this app and save
their lives.

40. DISTRIBUTION
App will be available on
Google Play for download.

41. IMPLEMENTATION

42. Most important part of market strategy is
its implementation.
The app maker should be a candidates
with high tech background and those who
can bring about necessary changes and
required updates in the working of the
App as it requires constant link between
both the user location as well as weather
information from satellite.

43. PROCESSES
• Creation of high tech app
•Link with the new social
networking site
•Promotion and awareness of
the app with an effective cost-
effective promotion strategy
•Check out for marketing
situation by working upon
surveys.

44. SCHEDULE
The following plan should be implemented on the lower level.
App awareness should be spread throughout the country by
means of television, media,advertisement campaign etc.
And we should also reach the customer by email,to make
them aware about the app.

45. CONTROLS

46. Performance evaluation
A major criteria for evaluating company’s performance would be surely
to monitor the number of App downloads and the sincere study of the
reviews that consumers submit at the Google play store. Apart from
this looking upon the difference in the premium product users and
those still using it for free is a significant measure too apart from
studying the feedback received from the consumers using the App.

47. Exhibits
 Featuring the App in Emails and a link redirecting towards the download
page of app.
 Promote it on social sites will be a good market strategy.
 Take app promotion one step deeper by having the app promote itself
as customers will make endless discoveries as they explore the app.

48. Discussion on Executive Summary.
Completed Situation Analysis.
Analyzed Company’s goals.
Discussed the overall Strategy used by the company.
Covered the Tactics used by the Company.
Defined the company’s Implementation plan.
Identified the metrics used to measure the growth.

49. Credits
 Textbook on Marketing Management by Philip Kotler.
 Marketing Journals.
 www.google.com for the background images.
 Google Play store (for analyzing the potential
competitors).
 Various HBR articles on Marketing Plan.
 www.wikipedia.com for various statistics.

50. Disclaimer
Prof. Sameer Mathur
Indian Institute of Management , Lucknow
Marketing Professor: August 2013 – Present
McGill University
Marketing Professor: July 2009 – July 2013
Carnegie Mellon University
Ph.D. in Marketing : August 2003 – June 2009
These slides are created by Ankit Sharma,NIT Surat, as part of a
Marketing Internship under Prof. Sameer Mathur.