Day care facility business model

1. Baby’s Day Out
Entrepreneurship Business Model

2. BUSINESS MODEL

3. CUSTOMER SEGMENTS
Full time working
couples
• Full time regular
client base will
ensure stability in
the business
Part time working
couples
• Constitute around
20% of the
revenues.

4. VALUE PROPOSITIONS
• Rising inflation makes more families rely
on two earning members. This increases
the demand for child care.
Needs
• Quality of existing daycares centres is not
good.
• Safety of kids is at stake.
The problem we
solve
• Crèche, play area, health check up, basic
learning activities, food and nutrition
Bundle of
services

5. VALUES OFFERED
› Providing convenience to parents through tie ups with
companies
› Companies provide rental space and we offer services at
subsidised rates to its employees
› Parents can ask for the child’s photo or talk to them on video
chat anytime they wish.

6. DISTRIBUTION CHANNELS
Channel Distribution is the provision of goods and services to
consumers.
• OWNED CENTRESDIRECT
• WEB SERVICE
• PROMOTION
INDIRECT

7. PROMOTION
PRINT MEDIA
RADIO/
ADS
SOCIAL
MEDIA

8. COST EFFECTIVENESS
› Social Media is the most cost effective while Print media is the
most pricey option.
INTEGRATION WITH CUSTOMER ROUTINES
Connect with your audiences in places where they live, work or
play.
1.Flyers at beauty salons, gyms and fitness centres that cater to
women of childbearing age, gyms and fitness centres
2.Radio Advertisements during the peak traffic
hours(Morning,evening)

9. CUSTOMER RELATIONSHIP
Customer’s Expectations
Once parents have enrolled their child, a child care center may
make the mistake of thinking their marketing effort is done. It is
not; you as a child care provider must nurture the relationship
with the customer by engaging parents in a variety of ways.

10. DEDICATED
PERSONAL
ASSISTANCE
Hosting
Events
Establish
Expertise
Up-sell
Programs
Cross-sell
Products
Parent
Engagement

11. KEY RESOURCES
Location
Approval from authorities
Basic Infrastructure
IT infrastructure
Security

12. KEY RESOURCES DEPENDANCE
 Distribution Channel
 The key resources like Location are crucial to our distribution channel to be
effective
 Customer Relationship
 The key resources like basic infrastructure and the IT setup are crucial cog
in the wheel called customer relationship
 Revenue Stream
 The revenue stream depends on Customer service that consists of basic
infrastructure and the IT setup apart from the safety measures.

13. P.R.O.F.I.T.
› Physical Resources
› Reputational Resources
› Operational Resources
› Financial Resources
› Intellectual Resources
› Technological Resources

14. KEY ACTIVITIES
Website development and maintenance
Promotional activities
Hiring qualified staff
Safety provisioning
Providing In -house Doctor

15. KEY PARTNERSHIPS
With toy stores like Fisherprice, kiddieline
With Book stores
With Retailers of baby products
With Recreational places
With schools
With companies

16. REVENUE STREAMS
Baby
monitoring
Children’s
parties
Nanny
delivery
Videography &
album making
Baby products

17. Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
MAJOR ADD-ONS
Personalized baby monitoring and
care
1000-3000/-
Children’s theme parties 8000-10000/-
Nanny delivery 900-1200/-
Videography & album-making 5000-8000/-
Baby products (depends on the brand)
Casual pay for play varies
Paediatric services/child medication 500-800/-
PROPOSED INITIATIVES
Day care centres in offices
Healthy food range for babies
Baby boutique
Dance studio

18. › Value for which our customers are really willing to pay
- Value added services to have a safe and trouble free environment for
their children
- The environment also encourages personal development of the children
in sports, academics etc.
› Currently paying for
- Expensive services provided in a dingy closed spaces in cities by semi-
skilled people with no experiencing in child care.
- Just taking care of the children throughout the day
› Current Mode of payment
-Cash every month for which the parent has to come to the office
› Preferred mode of payment
- Through credit card from the comfort of their homes

19. 50%
10%
10%
20%
10%
Baby monitoring
children's theme parties
nanny delivery
videography & album-
making
paediatric services
REVENUE STREAMS
BREAKUP

20. COST STRUCTURE
› OTHER EXPENSES(per month in Rs.)
› Payroll
› 200000
› Advertising
› 20000
› Food
› 18000
› Travel
› 9000
› Facility Repair
› 35000
› Utilities
› 10000
› Phone
› 6000
› Total Expense
› 298000
› OTHER EXPENSES(per month in Rs.)
› Payroll
› 200000
› Advertising
› 20000
› Food
› 18000
› Travel
› 9000
› Facility Repair
› 35000
› Utilities
› 10000
› Phone
› 6000
› Total Expense
› 298000
START-UP EXPENSES (in Rs)
Legal 60000
Stationery 15000
Brochures 30000
Insurance 90000
Rent 425000
Playground
Equipment
200000
Playground Prep 40000
Playground
Fence
100000
Furnishings 350000
Toys 150000
Total Start-up
Expenses
1460000
OTHER EXPENSES(per month in
Rs.)
Payroll 200000
Advertising 20000
Food 18000
Travel 9000
Facility Repair 35000
Utilities 10000
Phone 6000
Total Expense 298000

21. › Initially around 10 qualified teachers and a support staff of
around 12 people.
› The teachers= 12-15k monthly and the support staff= 5k.
› The initial building will be a sort of a test market .
› Expansion by acquiring/leasing multiple buildings.

22. › Most important costs inherent in the model
- Real estate rent ( you have taken care of it by opting for smaller
buildings)
- Toys, playground - fixed cost
- Staff costs
› Key resources
-IT Infrastructure & Security
-Real Estate rent ( it has to be near the residential areas and not away in
the suburbs and hence the rent would be expensive)
› Key activities
-Website development, promotion & advertising
- Staff salaries
- Activities and care for very young children less than 2 year
› Fixed cost or Variable Costs
- Initially Fixed costs. Then Variable costs .

23. Group 9’s Members
Taranpreet
Ankit
Priyanka Stuti
Nayana