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Marketing & Sales
At
Hotel Sahara Star
By:
Ankur Singhi
Batch: 2012-2014
UNITEDWORD SCHOOL OF
BUSINESS
Hotel Sahara Star
Assignments
 Horizon Allied Services.
 Aamby Valley City.
 Hotel Sahara Star.
Horizon Allied Services
 Presentations - Sales and Marketing of the products of
horizon allied.
 Knowledge about the products.
 Target market - Existing buildings, schools, new
corporate offices , small individual shops.
Aamby Valley City
 From 21st March we were assigned to the ROC
(Revenue Optimization Cell)
 The task assigned to us in ROC - Sales of ticket of the
international broadway show Cirque de glace.
 E-mails to potential guests.
 Managing the events.
Cirque De Glace
 Cirque de glace was basically an ice skating show that
was being held in India for the very first time at such
a huge scale.
 30 international performers.
 The show included acrobatics and gymnastics on ice
and it was a mesmerizing show that we were able to
watch.
Billabong School
 On 12th April we had to take Billabong high school to
AVC for the CDG show.
 Assisted Miss. Ushma (Sales Executive) in managing
350 school kids and made sure that they reach for the
show on time.
 After the show we even gave them a site tour of the
city.
Sales
 After having tour of the property and having seen the
show we were assigned task of selling show tickets and
packages of AVC.
 We had to attend sales calls in the ROC and offered
customized packages to the guests depending upon
there requirements and our rates.
 My personal productivity for the show was Rs
2,70,000/-
Marketing strategy used.
 Broachers and pamphlets
 Advs. in Times of India
 Advs. on the flyover and highway
 Creating awareness through social media
 Approaching schools for bulk booking
Roles & Responsibilities
at Hotel Sahara Star
 Attended calls for reservation of Hotel Sahara Star.
 To prepare the revenue report.
 Studying documents about new upcoming projects
Experience
 Understanding the importance of hospitality.
 Realized that customer satisfaction is of utmost
importance in hospitality industry
 Marketing of a brand like ‘Aamby Valley’
 Corporate etiquettes.
Suggestions
 Advertisements. for the CDG show in the newspaper
could have started a bit earlier because the revenue
generated after the advertisement was remarkable
 Marketing campaign of the show should have been on
a larger scale so that more audience could be captured.
Thank you

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Presentation1

  • 1. Marketing & Sales At Hotel Sahara Star By: Ankur Singhi Batch: 2012-2014 UNITEDWORD SCHOOL OF BUSINESS
  • 3. Assignments  Horizon Allied Services.  Aamby Valley City.  Hotel Sahara Star.
  • 4. Horizon Allied Services  Presentations - Sales and Marketing of the products of horizon allied.  Knowledge about the products.  Target market - Existing buildings, schools, new corporate offices , small individual shops.
  • 5. Aamby Valley City  From 21st March we were assigned to the ROC (Revenue Optimization Cell)  The task assigned to us in ROC - Sales of ticket of the international broadway show Cirque de glace.  E-mails to potential guests.  Managing the events.
  • 6. Cirque De Glace  Cirque de glace was basically an ice skating show that was being held in India for the very first time at such a huge scale.  30 international performers.  The show included acrobatics and gymnastics on ice and it was a mesmerizing show that we were able to watch.
  • 7. Billabong School  On 12th April we had to take Billabong high school to AVC for the CDG show.  Assisted Miss. Ushma (Sales Executive) in managing 350 school kids and made sure that they reach for the show on time.  After the show we even gave them a site tour of the city.
  • 8. Sales  After having tour of the property and having seen the show we were assigned task of selling show tickets and packages of AVC.  We had to attend sales calls in the ROC and offered customized packages to the guests depending upon there requirements and our rates.  My personal productivity for the show was Rs 2,70,000/-
  • 9. Marketing strategy used.  Broachers and pamphlets  Advs. in Times of India  Advs. on the flyover and highway  Creating awareness through social media  Approaching schools for bulk booking
  • 10. Roles & Responsibilities at Hotel Sahara Star  Attended calls for reservation of Hotel Sahara Star.  To prepare the revenue report.  Studying documents about new upcoming projects
  • 11. Experience  Understanding the importance of hospitality.  Realized that customer satisfaction is of utmost importance in hospitality industry  Marketing of a brand like ‘Aamby Valley’  Corporate etiquettes.
  • 12. Suggestions  Advertisements. for the CDG show in the newspaper could have started a bit earlier because the revenue generated after the advertisement was remarkable  Marketing campaign of the show should have been on a larger scale so that more audience could be captured.