Splice

Using heavyweight technology to produce
simple, timely recommendations.

Privileged and Confidential Information of Splice Enterprise, Inc.. Distribution and / or Duplication is Prohibited. Copyright 2012 Splice Enterprise, Inc.. All Rights Reserved.

What is Splice?
BIG DATA + SOCIAL = REVENUE $$

PROBLEM WE SOLVE:
Companies miss opportunities due to organizational
inefficiencies and untapped data and resources.

WHAT WE DO:
We’re a big data company empowering employees to leverage
the power of their coworkers and all of the company’s resources
to become more productive.

HOW WE DO IT:
Splice generates actionable recommendations that make
connections by uncovering overlapping areas of interest,
expertise, and hidden data.


What is Splice?
Splice generates recommendations

without asking a question or entering a search,

which facilitates more efficient
communication and knowledge sharing

and positively benefits the bottom line.


The Birth of Splice

Anna Akbari, Ph.D.: Joseph Lee:
CEO Chief Architect & COO
 Sociologist and Professor in the Department Over 30 years of experience in tech, including
of Media, Culture and Communication at NYU, executive positions in 6 startups, including 3
researching mediated identity and networked successful exits
social relations
More than 20 years of experience with SBS, on the
Wanted to find a way to seize on opportunities
IBM, Microsoft and Jive platforms, including SBS
for deeper and more meaningful connections initiatives for ABB, Barclays and SITA
within existing social circles by highlighting
common interests and overlaps Charter member of Workflow Management Coalition
and BPMI, SBS related standards
Decided to create a consumer app that would
“splice” people together in this way  Conducted research on artificial intelligence,
culminating in a patent held by a Global 100
Expertise in social constructivism is a crucial
company
component of the Splice architecture


Acceleration…

Admitted into Polaris
Ventures incubator

Elite partnership with
access to proprietary,
yet-to-be released
technologies


The Problem
Missed opportunities result in organizational waste and inefficiencies.

• Human resources and relevant data
are not connected in a timely,
contextualized manner – leading to
missed opportunities

• Relationships only exist a priori and by
chance

• While companies are building better
knowledge bases, they are yet to
leverage the power of that knowledge


Splice as Solution

CONTEXT + SEMANTIC MODEL

CONNECT THE DOTS

SBS STICKINESS


The Splice Process

Write
communication

SBS User

Christine: Just came out of Creative mtg. Wanna do
RW in Singapore
Matt: Cool idea. Don’t have any feet on the ground
but can talk to some people

Christine: Great – we need to check on local laws
so castmates don’t get into trouble


The Splice Process

Write Process
communication Communication
SBS User


How does Splice work?

Access to SBS

Improved Collaboration In Relationship with

Actionable Recommendations Communications
Monitored


Splice Architecture
Splice Client
Active Passive

Splice Recommendation Governour Business
Layer
Splice Context & Semantic Models

Semantic Relationship Rel. Search Data
Store Cache Store Layer

Semantic Splice
Analysis Pre-Processor Processing
Layer
NLP
Channel Consolidator

Information OpenSocial API (e.g. IBM OpenSocial Foundation)
Sources

Social Business
Priority Social Channels Web
Software

Medium High Low


The Splice Process

Write Process
SBS User

Generate
Recommendation


Splice Recommended Actions

Take a look at Fidelity Project Plan
You should contact John Garfield - Fidelity


Splice Widget
Splice Actionable Recommendations
Take a look at Affiliate Network Plan - Brazil
You should contact Hector Marinheiro do Amaral

Link Types Legend
Project Document
Contact Profile
Why? Email
Your email mentioned that you were
working on internet distribution models.
Hector Marinheiro do Amaral is the project
leader for HBO Go - South American
Edition.


The Splice Process

Write Process
SBS User

Process Generate
Recommendation Recommendation
Recommendation
Subject


Use Case: Entertainment & Media, 1
• The entire Time Warner conglomerate has installed Social
Business Software.

• HBO Go, HBO’s streaming video product, has installed
Splice.

Rodrigo Campos, VP, HBO South America

Expanding HBO Go International into Brazil

Good afternoon Rodrigo,
I’m Jane Freyre, I work with HBO Go International as a Senior VP.
I’m reaching out to you to learn more about what the deal structures are in South America
and to hear about previous deals you have made. HBO Go is looking to expand operations
into Brazil and wanted some insight as we look into making this transition.


Use Case: Entertainment & Media, 1

Using these key words,
Splice identifies an affinity
to Marika from TNT/TBS • Accordingly, Splice makes a
who had struck a related recommendation to Jane and Rodrigo
deal with Rede Globo. to reach out to Marika for insight on
video platforms in Brazil.
Marika

• Splice was able to leverage data
from the entire Time Warner
conglomerate to make an actionable
recommendation for HBO Go.

Rodrigo Jane


Use Case: Manufacturing
• Gap, Inc. uses Social Business Software and Splice.

• Banana Republic sales have fallen significantly.

• Old Navy sales have increased significantly. Consequently, Old Navy’s
forecasts far exceed current production rates.

• Gap, Inc. also has a Manufacturing community on their SBS platform.


BANANA REPUBLIC

General Manager – Birmingham, England GAP Banana Republic Plant
GAP Employee (3,596 points)

General Manager – Birmingham, England GAP Banana Republic Plant

Gia Lyons has been in manufacturing since 1996. Her expertise in production planning is world renowned. She is also a member of
the UK Council on Competitiveness.

GAP Banana Republic

GIA’S PROFILE

BANANA REPUBLIC

Take a look at Fidelity Project Plan
You should contact John Garfield - Fidelity

Gap Manufacturing Discussions

Social Responsibility Reports

Stamp of approval revocation – No more sweatshops

GIA’S DESKTOP

BANANA REPUBLIC
Gia Lyons

Gap Manufacturing Discussion

Gia starts a new discussion on the Gap manufacturing board looking
for help from her colleagues

Controller – Old Navy

Controller – Old Navy

Old Navy

Joe’s Profile

Gap Manufacturing Discussion

Gearing up for the 12% sales increase …

First and foremost, congrats to the sales team for kicking it up to new levels!!!!

12%! 12!!!! WOW!!!! 12% increase in sales means iPads for all my kids for Christmas!

Only Navy is showing that “fashion, family and value” is the winning motto!

Our plants are already way over capacity and to meet this new demand (forecast exceeds capacity by 5%).

We need to source it across our network, but we’ve just dropped some of them off the list because of CSR violations. So let’s discuss what we can do
to get these plants to be compliant.

Joe doesn’t know where he can get help internally

Take a look at Prep to decrease plant production …
You should contact Gia Lyons

Gap Manufacturing Discussions

Gearing up for the 12% sales increase …
by Joseph Lee

Prep to decrease plant production …

Stamp of approval revocation – No more sweatshops

Splice makes the connections between Gia and Joe

Use Case: Manufacturing

• Splice uses the information from the
two discussion posts to make a Joseph
bilateral recommendation

• By suggesting to Joseph that he
speak to Gia, Splice helps Joseph to
get a better idea of the company’s
international activity and production
goals

Gia


Why Enterprise?

HARNESSING POWER OF BIG DATA & SOCIAL

+

EXPONENTIAL SBS ADOPTION AND GROWTH
__________________________

HUGE OPPORTUNITY


Opportunity: The SBS Market
* The enterprise SBS
market size for 2011
is $64B, and is

* projected to reach
$100B by 2015.

Social business software has been identified across global 1000 CIOs as
one of their top 3 priorities for the next 5 years.


SBS Enterprise Market Share


Enterprise Market Stats
• Enterprise cloud spending is estimated to reach $149 billion by 2015

• SaaS stocks are up 60% and over performing

• Traditional enterprise licensing models are augmented by volume-
based models

• IT departments are rethinking their implementation processes and
enterprise architectures as a result of cloud-based solutions

• Gartner predicts that 2012’s market will be dominated by a focus on
the “convergence of cloud, social, mobile, and information into a unified
set of forces influencing almost every IT-related decision”


Business Model

INDIRECT
DIRECT

Others


Revenue Streams
Q4 ‘12 H1 ‘13 H2 ‘13

1 SaaS licensing $50K $100K $350K

2 Splice’s services $16K $32K $48K

3 Software re-sales $20K $40K $60K

$86K $172K $458K


Competitors
“You will be first to market with this approach.”
– As told to Splice by Jive and IBM executives

Creates a more unified and Empowers customers to Creates a unified system of
sharing-focused network within improve speed as a information (Relationship
a company by way of teaching, competitive differentiator by Intelligence) accessible to and
along with a complimentary addressing each critical searchable by all professionals
software for constructive enterprise process based on
information sharing industry

Relies on the initiative of New beneficial relationships are
individuals to find areas for Approach is not as holistic, a a secondary result to improved
beneficial collaboration, rather more limited scope that only information accessibility
than making recommendations aims for
improving one aspect of a large
organization.


Our Partners
SBS Magic Quadrant


Milestones
To Date
• Expanded team
• Started as consumer-facing and pivoted to B2B
• Established strategic SBS partnerships with access to
products still in R&D
• Building proof of concept

Within next two months
• Establishing platform-specific development teams
• Building early access release on IBM platform
• Rollout of early access release at all four international
Dogpatch Labs locations (NY, SF, Boston, Dublin)

What do we need to reach the next stage?
• Additional funding
• An expanded development team


Product roadmap

2012 2013

Q2 Q3 Q4 Q1
2nd Release

Early Access Rel
Incorporate Customer Feedback
Develop 2nd Beta Customer

1st Release
Develop 1st Beta Customers


Splice Funding Needs


Thank you.


Splice

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