How to lawfully make your fashion brand omnichannel?

1. how to lawfully make your
fashion brand omnichannel?
MCFW CONFERENCES, 2 June
2016
E-commerce& brick & mortar:

2. 2
What is omnichannel?
How to lawfully make yourfashion brand omnichannel?

3. 3
New EU consumer contractslegislation:are you compliant?
How to lawfully make yourfashion brand omnichannel?

4. 4
Transposition of Directive
2011/83/EU on consumer
rights: by 13 June 2014!!
Achieving a real business-to-
consumer (B2C) internal
market, striking the right
balance between a high level
of consumer protection &
competitiveness of
businesses.
How to lawfully make yourfashion brand omnichannel?

5. 5
10 most important changes for consumersbuying online
1. Elimination of hidden charges and costs on the internet
2. Increased price transparency
3. Banning pre-ticked boxes on websites
4. 14 days to change yourmind on a purchase
5. Better refund rights
6. Introduction of a EU-wide model withdrawal form
7. Eliminating surcharges forthe use of credit cards and
hotlines
8. Clearer information on who pays for returninggoods
9. Better consumer protection in relation to digital products
10. Common rules for businesses will make it easier for them
to trade all over Europe
How to lawfully make yourfashion brand omnichannel?

6. 6
Practicalimplicationsof the new EU consumer contracts
regulationsfor the fashion sector
Cancellation rights in the fashion world: how to deal with
these when selling on consignment?
Sales at fashion fairs: off-premises or on-premises sales?
Cross-borderfashion sales: do the regulations apply if
consumer outside the EU or if fashion dealer is outside the EU?
How to lawfully make yourfashion brand omnichannel?

7. 7
New EU consumer contractslegislation:are you compliant?
How to lawfully make yourfashion brand omnichannel?

8. 8
Introduction of EU
regulation524/2013 on
online dispute resolution for
consumer disputes: by 9
January 2016!!
• Online dispute resolution
platform
• Fashion businesses
engaging in online sales or
service contracts with
consumers must provide
consumers with accessible
electronic link to ODR
platform on their websites
How to lawfully make yourfashion brand omnichannel?

9. 9
Privacyand cookies policy: a must-havefor any fashion
brand with a presence online
How to lawfully make yourfashion brand omnichannel?

10. 10
Privacyand cookies policies for fashion brands
• EU framework
• Social media and data collection: what obligations for
fashion brands?
• Enforcement of e-privacy directive by data protection
authorities: nota joke!
• Opt-in forcookies
• The issue with safe harbour
How to lawfully make yourfashion brand omnichannel?

11. 11
E-commerce& brick & mortar: how to lawfullysell your
fashion & luxury products to retailconsumers online?
Annabelle Gauberti
Crefovi foundingpartner
annabelle.gauberti@crefovi.com
@Crefovi on Twitter
How to lawfully make yourfashion brand omnichannel?