Marketing Data Tech Ecosystem

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This infographic depicts a typical marketing data ecosystem or data infrastructure that enables customized messaging, 1-to-1 marketing, and dynamic creative optimization. It emphasizes audience and audience data at the center of marketing communications.

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Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative. Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising. Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience. Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads. Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.

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Mobile Apps Unlocked Vegas 2016 Main Stage — 9:50am - 10:10am Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns. Dennis Mink, VP Marketing @ Liftoff

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In collaboration with Google and Google Zoo, 72andSunny Amsterdam is mentoring Jonge Honden through a pitch process. Jonge Honden is a foundation that helps Dutch young creative talent to kick start their career. Every year they organise a pitch in collaboration with Google. This year the challenge is to come up with a programmatic campaign. 72andSunny has shared these slides with the Jonge Honden, to give insight in their creative vision on the trending media opportunity programmatic. Winners of the Jonge Honden pitch will be announced at Cannes Interactive 2015. http://www.72andsunny.com/about http://jongehonden.nl/pitches/2015/05/google-programmatic-hack/

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This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?

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With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.

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This project aims to predict whether a loan application will be approved or denied based on various factors such as applicant's income, credit score, loan amount, etc. Using a dataset containing historical loan application data, we employed machine learning algorithms to build a predictive model. The model was trained on features such as applicant's income, credit history, loan amount, loan term, and others. After training the model, we evaluated its performance using metrics like accuracy, precision, recall, and F1 score. The insights from this project can help financial institutions streamline their loan approval process and make informed decisions. Visit for more information: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/

Predicting Loan Approval: A Data Science Project

Boston Institute of Analytics

This project demonstrates a machine learning approach to detecting credit card fraud using advanced algorithms and techniques. The project utilizes a dataset containing various features such as transaction amount, merchant location, time of transaction, and others to build a predictive model. The presentation covers data preprocessing steps, feature engineering techniques, and the selection of machine learning algorithms such as logistic regression or random forest. It also discusses model evaluation metrics and the importance of fraud detection in financial institutions for safeguarding against fraudulent activities. Visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/

Detecting Credit Card Fraud: A Machine Learning Approach

Boston Institute of Analytics

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