QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Presentation1 3s
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2. MagazineMagazine illustrations Advertisements
and Government information Posters publishedGovernment information Posters published
during World War Twoduring World War Two,
offer a fascinatingfascinating insight into
social attitudes of the timeattitudes of the time.
It saw its second period of massive growthof massive growth
during World War Twoduring World War Two. By the end of 1945, it
had reached the amazing figure of £1,754
million.
George ReynellGeorge Reynell, an officer at the London
Gazette 18121812.
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4. The first TV advert broadcast in the UK
was on ITV on 21 September 1955,
advertising Gibbs S.R Toothpaste.
There are 27,000 hours of domestic
content produced a year at a cost of
£2.6 billion.
Daniel Defoe started the first English
magazine, The Review, during after his
imprisonment for criticizing the
Church of England.
The form of the Review set the form
for British journals: four small pages,
dense print, few illustrations.
5. Women went topless
England won the cup
fell out of love
with tea and started
drinking coffee in the 50s and 60s.
“People change
their appearance to
emulate the look in
advertisements”
9. More than 45 years on and
advertising in the UK
overwhelmingly complies with
the Codes. Our compliance
surveys regularly reveal that
more than 97% of ads are in97% of ads are in
line with the Advertisingline with the Advertising
Codes.Codes.
The Advertising Standards AuthorityAdvertising Standards Authority (ASA) is
the UK's independent regulator of advertisingUK's independent regulator of advertising
across all media, including TV, internet, sales
promotions and direct marketing. Our role isOur role is
to ensure ads are legalto ensure ads are legal, decent, honest and
truthful by applying the Advertising Codes .
Our aim at the ASA is to ensure that
consumers do not just enjoy the ads
they see, but they can trust them too.
Trading StandardsTrading Standards
The OFTThe OFT
OfcomOfcom
10. Abbott Mead Vickers BBDO is a UK-based
advertising agency which has produced
several well-known television commercials.
AMV become the biggest agency in theAMV become the biggest agency in the
UK.UK.AMV is part of the BBDO network, the
third largest Agency network in thethird largest Agency network in the
world.world.
“De Moraes joins AMV’s New Team of
Creative Partners.”
All our work is designed to get people to do
something, not just tell them something.
