Sip vo ip-ims-convergence-d2-10 at kishore

SIP Profiles to benefit from
SIP Profiles to benefit from
“Convergence Model” Model”
“Convergence

A T Kishore
January 31st , 2008

Alcatel-Lucent - Proprietary

Agenda
1. Emerging Trends

2. Focus on SIP Profiles

3. SIP Profiles to Benefit from Convergence

4. Action Plan

Alcatel-Lucent – Proprietary
All Rights Reserved © Alcatel-Lucent 2007

Emerging Trends
Of The Market


Macro Market Trends
Demand for interactive video & Web enabled services are leading to a
proliferation of content and applications - catalysts for driving long-
term growth
Full Service Providers combining
Service Providers are becoming
their fixed and mobile assets to address growing consumer, enterprise
and wholesale markets

Fixed and Mobile Networks are transforming to all IP to deliver
multi-media services over broadband and enable cost optimization of their
networks

secure, reliable, mission-critical
Enterprise need for
communications is evidence that business processes are increasingly
reliant on communications.

A global end-to-end play: IP network, applications & services


Global Market Trends:
true

Toward Ubiquitous Lifestyle Communication Experience

Bl
nc s Tomorrow Se en
rie ou
e Users Applications rv de
pe inu

Enterprise Wireless Broadband ic d
es
Ex ont

SMB Today M-commerce
C

Vertical Gaming e-Learning
Markets e-Health
Consumer Content Multimedia
Consumer Simple Apps Broadcasting
Teen/Youth Vertical-specific:
Connectivity
Business Telematics; RFID
One-Size Voice Audio
Machines Fits All Location-
based
Yesterday
Smart PDA Photos IP Core
Phone Circuit
Phone Fiber to the
Network PC Limited
computers Data-capable Public WiFi Premises
Phone
System on Cable WLAN “Wireless
Camera Fabric”
Chip (SOC)
IP

Phone DSL
2.5 G Home Network
C

HDTV WWAN
lie

3G WWAN
Robots
nt

Sensor
Next
Generation PC
Networks on
mm r e
(RFID)
Devices Networks Co Co

The market is evolving towards Multimedia & advertising which implies the
changing of the business model

Strategic Growth Areas

Advertising
1
& Commerce Converged
Communications
• Fixed-mobile convergence
Application type

• Presence, IM,
Entertainment
3 personalisation

Ad Revenue 2 Content
2 (€25B market*) • Pictures on-the-go
• Music sharing
Information • Personal & community
1 Resid. Revenue channels
(€40B market*)

Converged Reduce Churn 3
Communications
(€15B market*) Advertising & Commerce
Targeted advertising
Interactive advertising
Differentiation New sources Premium content
Retention through ease of through device of revenue
use and convenience

Value for the Service Provider
(*) Service Provider revenues by 2010 Sources: McKinsey, Alcatel-Lucent, 2006


The new battle field is at the cross-over of Communications & Internet services

This is the
Communication
new
Services Voice
battlefield
Video Telephony
Content Sharing
Presence Internet
SMS
Services
IM
MMS VoIP
… Blogs
Content … Communities
Mobile TV
Services Content Sharing
Premium Content
…
Premium Services
Ringtones
Video Streaming

Exactly the target of SIP

Telco 2.0 Missions Statement: “How do we (telcos, handset manufacturers, Media
companies, IT players, NEPs, etc) make money in an IP-based world?”
Key principles:
A new way of thinking about the Telco Industry - A change of culture and
mindset
Assumes an all-IP world that Telcos must participate in
Focuses on the Telco business models, products, and services for sustainable
and profitable business in the all-IP era
Assumes user choice is central for access, devices, and applications they will
use going forward
Business models can not artificially cross-subsidize between the different
service layers


Media Trends

The YouTube, FaceBook, MySpace phenomena (make? Buy?)

The remarkable story of LonelyGirl15

The emergence of new business models

The emergence of new … awareness models!


The Second Life Phenomenon

A world within a world

TELUS
IBM
Sheraton Hotels
Reuters
Kraft Foods
Anshe Chung -first millionaire in Second Life, selling real estate
Also Dell, Toyota, Nissan, Mercedes, Circuit City, Adidas, Lego, Sun, NASA
Implications?

V-Commerce Alcatel-Lucent – Proprietary

SOA Components

SOA: A small set of components
(widgets)

Must reference a common data model
reflecting the services of the future

A service component architecture


Web 2.0

Phrase coined by O'Reilly Media, later popularized by the first Web 2.0
conference in 2004

Does not refer to an update to Web technical specifications, but to
changes in the ways software developers and end-users use the web as a
platform
Mashup: uses content (media, data, applications, etc) from open web
sources to create a unique, integrated user experience

Client-side

Server-side


Focus on SIP Profiles


SIP-I Architecture

SIP- I
MGCF MGCF
SG MGC MGC SG
IP Core
Media Network Media
Gateway Gateway

SS7
SS7
PSTN PSTN

TDM PBX TDM PBX Wireless Analog
Analog MSC Endpoint
Wireless
Endpoint
MSC

SIP – I Provides:
Interworking of ISUP parameters to SIP headers to enable SIP based
routing/features in the IP Core
Encapsulation of ISUP using MIME header to enable ISUP richness through an IP
core
MGC – Media Gateway Controller
MGCF – Media Gateway Control Function
SG – Signalling Gateway


THE SIP METHOD

Web 2.0 Telco 2.0
RSS XCAP
SDP

Convergence Opportunities

SOAP Mashups Web Services Active Phone MIME


SIP engineering
SIP capacity modeling factors…for illustration purposes only (not to treat as lab
results)

Factor Capacity

BHCA factors

Maximum number of messages per second at 90% processor occupancy 999

Average number of SIP messages per call attempt 99

Maximum number of calls/second per SIP server pair 99

Maximum number of calls/hour per SIP server pair ~123,456

Bandwidth factors

Average number of SIP packets per call attempt 9

Average number of bytes per SIP packet 999

Average network bandwidth per call attempt 1002.4 Kbps

Maximum network bandwidth per SIP server pair at 999K BHCA 99 Mbps


SIP Profiles to benefit
from Convergence


Converged Services Diversification from a Common Core
Core

CSM/CAS

Tripple/4 Play
IPTV

Mobile
Content Sharing
(UGC)
Mashups

Wireless Broadband Internet
SMS/MMS/IM
VoIP


SIP Profiles drawn from Strategic Focus

IP Transformation
Proof Of
Concept
Content Transformation

SIP Profiles
Customer Premises Equipment
IMS
IMS

Business

People
Convergence


Increased usage of high speed wireless data

smart mobile devices market growing at tremendous rates
Wireless Trends
Global wireless market to reach 2.8b lines by 2009
900
3G
800
700 Broadband
Wireless
600
Satellite
500
400 Cable Modem

300
DSL
200
100 Other
Broadband
0
2003 2004 2005 2006 2007 2008

Revenue share from wireless data services
increasing
100.0%
90.0%
80.0%
70.0%
60.0%
50.0% Voice

40.0% Data

30.0%
20.0%
10.0%
0.0%
2002 2003 2004 2005 2006 2007 2008 2009


3G/WLAN Integration – GPRS/EGPRS-UMTS

Public WLAN Architecture with SIM based
authentication

Nomadic Roaming, Portable Data Access Enabling seamless roaming withmobility managers for the
Positions 3G operators as Mobile IP (UMTS)
enterprise

Operator SIM based authentication for AAA BrokerRemoves barriers for end userbilling
adoption billing mediation
WLAN as well as cellular network. (SMDS) Internet
AAA Seamless authentication
HA
provisioning
server
Back-End AAA>HLR Integration Unified Billing
3rd party WLAN HLR
DHCP session accounting FA Leverages unlicensed spectrum as extension of HSD
AAA
data access Server charging gateway
IPSec VPN Security
802.11 Access PointsProvides Secure Hot Spot Access
Public WLAN Architecture with Mobile IP
GGSN/FA
Seamless Roaming, Always On Data Access - Combines mobility and security while simplifying user
experience Operator UMTS
retains IP address across networks Operator WLAN infrastructure
SGSN
FA
PC Suspended session
Mobile IP Client, IPSec VPN Security
Tablet PC roaming
Mobile Subscribers now can have a more 802.11 Access Points
common GPRS/EGPRS infrastructure to PDA roaming UTRAN
experience the dual mode
Seamless SIP session roaming terminal
Dual-mode
Mobile IP client


SIP Involvement for an Always ON World

Alice Home Home Bob
Value added
Value added Value added
Value added
services
services services
services
API API
S-CSCF S-CSCF
(SIP) (SIP)

Access signaling signaling Access
WireLine
WireLine WireLine
WireLine
WLan
WLan WLan
WLan
TA?
UTRAN
UTRAN GPRS
GPRSTA? GPRS
GPRS UTRAN
TA?
UTRAN
FW? FW?
Bearer Services Bearer Services
oriented oriented Services
Bearer
IP backbone oriented
Video/Audio/Signaling Video/Audio/Signaling

3G/WLAN Integration – CDMA2000

Positions 3G operators as mobility managers for the
enterprise
Public WLAN Architecture
Removes barriers for end user adoption

Seamless authentication
Nomadic Roaming, Portable Data Access
Unified Billing

DHCP session accounting Leverages unlicensed spectrum as extension of HSD
data access

Provides Secure Hot Spot Access
IPSec VPN Security

Public WLAN Architecture with Mobile IP Combines mobility and security while simplifying user
experience

Seamless Roaming, Always On Data Access - PC Suspended session

Tablet PC roaming
retains IP address across networks
PDA roaming
Mobile IP Client, IPSec VPN Security Seamless SIP session roaming

3GPP2 provides 3g-1x and EVDO Rev A


An "All IP Network" (AIPN) …E-UTRA Air Interface …3GPP Long Term Evolution

Download rates of 100 Mbit/s, and upload rates of 50 Mbit/s for every 20 MHz of
spectrum

At least 200 active users in every 5 MHz cell. (ie 200 active data clients)

Sub-5ms latency for small IP packets

Increased spectrum flexibility, with spectrum slices as small as 1.25 MHz (and as large
as 20 MHz) supported (W-CDMA requires 5 MHz slices, leading to some problems with
roll-outs of the technology in countries where 5 MHz is a commonly allocated amount
of spectrum, and is frequently already in use with legacy standards such as 2G GSM and
cdmaOne.) Limiting sizes to 5 MHz also limited the amount of bandwidth per handset

Optimal cell size of 5 km, 30 km sizes with reasonable performance, and up to 100 km
cell sizes supported with acceptable performance

Co-existence with legacy standards (users can transparently start a call or transfer of
data in an area using an LTE standard, and, should coverage be unavailable, continue
the operation without any action on their part using GSM/GPRS or W-CDMA-based
UMTS)

What is The Action Plan
For a Successful
Convergence Model?


Getting started now is critical for your long term success
Video Share Start working with N@B
ALU on definition
now Start your own
developments now
to be ready for the
Product community wave
Launch VideoShare development by ALU Start trialling now
today available by 1Q ‘08 to be ready for
commercial in 2008 Existing prototypes
Click2 F&F Trialed by major
Available today Product
development by ALU mobile operators
Handsets available
available now on
Proven use case high end handsets
Commercially Community Apps
mid range handsets
launched available by 1Q’08

Evolve to click2 F&F Evolve to
, N@B & community Community Evolve to
apps applications or to community
N@B applications

Time


Launch these services through an IMS architecture Now

IMS provides a central user profile database across all applications
letting you keep control over a key asset for your future

IMS supports consistent services across multiple terminals &
domains allowing you to bring a consistent First Screen
experience to all devices

IMS provides standard architecture for interconnection with all
forms of access, legacy networks and other operators via 3GPP &
TISPAN defined functional building blocks

IMS for mobile operators is available today & services are being launched


Trial as an application server, launch as an IMS deployment

Registration, authentication, session Authentication,Registration, session
control and routing performed by the control and routing are performed by
control server/application server the IMS core

IMS context Payment chain

Postpaid Prepaid
System System

CCF OCF
IMS Core
Rf
Ro
PS Domain
DSL-AN Router MRF HSS Application Layer
WLAN
IP

WLAN
PoC Presence XDMS
3G-SGSN 3G-GGSN
UMTS

IP
- -
• • •

UMTS

SGSN GGSN X-CSCF
GPRS

IP
GPRS

HLR MGCF
MSC
MGW Other AS
GSM CS Domain
Access

A light weight overlay approach is an immediate cost effective option


Key priorities for operators choosing IMS-compliant Services
solution

Ability to blend new capabilities of
Flexibility IMS with legacy and Internet
technologies to create new services

Need to have a low cost structure at
Low TCO service launch and smooth scalability
to take advantage of success

Fast innovation Ability to innovate fast , try services,
modify/stop and extend as required

Need to ensure new services
Devices support largest number of handsets
with a rich user experience


Alcatel-Lucent proposition to address service provider
priorities when deploying IMS-compliant Services solution

•Off-the-shelf IMS compliant pre-integrated Enablers and Applications (Presence, XDMS, IM,
PTT/PTS, VCC)
•Modular architecture (All-in-one or pick-&-choose building blocks) based on standards
Flexibility •Standard protocols for IMS (SIP - ISC, Diameter – Rf/Ro/Sh/Dh, XCAP - Ut) & Web 2.0 support,
Jabber
•Legacy interfaces (SMPP, SMTP, Radius, MMx, HTTP(S), SS7)

•Entry/Stand alone configuration including IMS-compliant registration
•Standard low cost OS ( Redhat Linux AS 5) & hardware ( HP G5 )
Low TCO •Performance – 50 IETF CAPS/GHz
•Scalability – single server up to x servers per node, N+1 redundancy

•Open development environment using Eclipse-based Java programming (JSR116 & 289 compliant)
•Development tools including Server/Proxy, Charging APIs, B2BUA, authentication, Session
Fast innovation Preservation
•Portfolio of prototypes on which to base innovation (Wingman, Family, Enterprise, Mobile Workforce)
•Third party partners ecosystem of SW developers (e.g. ICT) and integrators (e.g. Accenture,
CapGemini, Infosys)

•Off the shelf client for each device (PC, Windows Mobile, Symbian, J2ME)
•Development tools for each client (Java, C#)
Devices •Client/UI customisation tools
•Standard interfaces (OMA, 3GPP, etc, ...)
•IOTs with off-the-shelf devices (VideoShare, VCC, OpenSource PC clients)


Summing Up
1. Emerging Trends

2. SIP Profiles such as SIP-I, Convergence Opportunities

3. SIP Profiles such as 3GPP,3GPP2 and WiMAX & IPTV Blended
LifeStyle
4. Service Provider Convergence Business Strategies


www.alcatel-lucent.com


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