1. Why I Don’t Like You:
Strategies and Tactics
for Successful Social
Engagement
#12NTClike
Carie Lewis, HSUS, @cariegrls
Alejandra Owens, AARP, @frijolita
Jennifer McNabb, Spredfast, @jmc409

2. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval

3. Carie Lewis’ (HSUS) Presentation:
http://prezi.com/6402qygr7iys/why-i-dont-like-
you/
Alejandra Owens’ (AARP) Presentation:
http://prezi.com/sehrv5zlzttj/aarp-facebook-a-
case-study-in-connections/

4. Your social should be….
 Providing content that resonates
 Fueling engagement
 Converting!
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6. 5 reasons
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7. You’re not providing content that
resonates.
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8. Pay attention to the new Facebook
metrics like virality, impressions,
and engaged users to see what
content is most relevant to your
audience.
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10. The content you provide is not
dynamic.
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11. Make sure you are posting
multimedia with your content as
often as you can.
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12. Images and videos often speak louder than words. Illustrate the work you do in a way
that resonates with your audience.
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13. If you can make your images shareable and relevant,
you’ll fuel even more engagement.
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14. You forget to share relevant news
and updates.
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15. Have a social editorial calendar to
help you remember to post
interesting content that is
happening in your organization.
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16. You plan ahead for email, direct mail and your website content – social shouldn’t be
any different.
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17. You’re not giving me opportunities to
get involved locally where I care the
most.
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18. If it makes sense, have a
distributed local presence on
different Facebook pages. Or
language and/or geo-target
when possible.
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19. Your fans like you for a reason – tell them how they can help when it matters most.
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20. You haven’t embraced Timeline
as well as other organizations
and brands have.
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21. I mean really, who can resist these faces?
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22. Highlight and pin timely, relevant activities to remind your community of the impact you
are making.
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23. The US Air Force and Army share milestones from their history to remind the country
of major accomplishments.
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24. Make sure you are optimizing
your cover photo, highlighting
posts, pinning, and adding
milestones to tell your
organization’s story.
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25. Takeaways for Nonprofits
 Relevant content is your secret
weapon.
 Engagement is your best friend.
 Conversion is your end goal…
whatever that may mean for you.
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26. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval