16. A great website has…
• Solid goals and specific audiences
• Clear navigation and compelling content
• Brand consistency and engaging design
• Robust tools for managing content and
building relationships
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17. A great website in 2012…
Content strategy connected to goals and
audiences
Part of a larger conversation that is
more direct and integrates social media
New technology considerations for
viewing and tracking
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60. You’ve launched a new site.
Now what?
• Monitor - Are you meeting goals?
• Review stats monthly
• Send a survey
• Conduct interviews or user tests
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61. You’ve launched a new site.
Now what?
• Discipline – Are you saying no?
• Only make updates that match your
goals
• Ask: Does my audience want this?
• Follow a content strategy
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62. You’ve launched a new site.
Now what?
• Relevant – What is changing out there?
• Consider new tools (Pinterest)
• Look for changes in your audience’s
expectations or needs
• Review your org’s broader goals and
plans
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64. Resources
• Is it time to rethink your site diagnostic tool
http://www.bigducknyc.com/blog
• Coast Guard Foundation case study
http://www.bigducknyc.com
• 4 tips to keep your website ahead of the
curve in 2012
http://on.mash.to/yVQnfl
• Boston University Center for Digital Imaging
Arts: Website practicum grants
http://www.cdiabu.com/practicum
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65. Contact Us
Farra Trompeter Kira Marchenese
Vice President, Big Duck Online Communications Director, Environmental Defense Fund
farra@bigducknyc.com kmarchenese@edf.org
twitter.com/farra twitter.com/kiramarch
linkedin.com/in/farra linkedin.com/in/kiramarchenese
slideshare.net/farra http://kiramarch.com
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