1. Data Dive:
Practical Segmentation Techniques
#12NTCDataDive
Jeff Shuck
@jeffshuck
Event 360, Inc.

2. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1

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6. Factor Sparsity
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7. 80-20
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9. Techniques
• Basics
• Graphs
• Filters
• Pivot Tables
• Conditional Formatting
• Deeper Analysis
• Descriptive Statistics
• ANOVA
• Correlation
• Prediction
• Regression
Data Dive: Practical Segmentation Techniques Slide 8

10. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9

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12. Data Analysis ToolPak
• Download the dataset
• www.event360.com/12NTC
• Open Excel
• Make sure you have “Analysis ToolPak” installed
• File: Options
• Options: Add-Ins
• Add-Ins: Manage
• Manage: Excel Add-Ins: Go
• Check the box for Analysis ToolPak
• OK
Data Dive: Practical Segmentation Techniques Slide 11

13. Questions?
Data Dive: Practical Segmentation Techniques Slide 12

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16. Your part matters.
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17. Jeff Shuck
• jeff@event360.com
• yourpartmatters.org
• event360.com/blog
• @jeffshuck
• Facebook/jeff.shuck
March 7, 2012

18. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or online at www.nten.org/ntc/eval