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What Your E.D. Needs to Know
- 1. What Your E.D. Needs to Know: Tech Infrastructure as Social Media Secret Sauce Twitter hashtags: #TheSocialED, #12NTC Amro Radwan – Director of Technology, ZeroDivide Sherbeam Wright - Principal, AndaCommunications Rolando Brown – Chief Cultivator, Grow MVMT
- 2. 3 Key Determinants of Successful Tech Integration • Leadership – key determinant, more than size of org • Culture – planning, assessment, learning, risk-taking • Tech infrastructure – often overlooked, often in silo
- 3. Polling: Like American Idol, ZeroDivide-style How to get started: Open your phone • Click to start a new text message • In the “To” address field, type “22333” • In the “Message” field, type “290279” and send • You’re now signed in to our #SM4NP group • Enter your answer to each question in the “Message” field * This service is anonymous and secure - no one gets your #. * Standard text rates apply - maximum of $1 total for this.
- 4. Tech Infrastructure’s Impact on Social Media Activities
- 6. Social Media Assessment – Key Learning Assessment provided a 360°view of each organization
- 7. Challenges in Adopting Social Media Having a plan, resources and budget are just the start.
- 8. Resources: Technology for Social Impact Find us on the web: www.zerodivide.org Follow us on Twitter: @ZeroDivideorg Like us on Facebook: facebook.com/ZeroDivideorg Amro Radwan aradwan@zerodivide.org Sherbeam Wright sherbeam@andacommunications.com Rolando Brown rolando@mvmt.com
Notes de l'éditeur
- Our goal today is to address some aspects of social media specific to your role as organizational leaders Aspects beyond tactical - how to work twitter feed or whether to use LinkedIn Take a look at some often overlooked issues at strategy and organizational-readiness level And then we’re going to open up the conversation to hear and address some of the issues you’re facing as ED’s – we know there’s a lot of wisdom in the room I’m especially happy to be joined by two talented colleagues Amro Radwan, Director of Tech at ZD Sherbeam Wright, social media strategist and Principal of Anda Communications We’ll be sharing with you some of the learnings ZeroDivide has generated in our work with over 300 nonprofits representing underserved communities work that’s strengthening these nonprofits’ capacity to move their mission through improved technology strategies. Specifically, we’ll be sharing lessons learned over the last year with a cohort of civil rights organization focusing on social media. One aspect of this cohort that we think is especially powerful - and relevant to this group – is that it’s a cohort of ED’s working on social media, along with their comms staff. In our experience it’s still quite unusual for executive level staff to be participating in these conversations and really grappling with how to weave an orientation towards social media and technology throughout all aspects of their organization. Now, given that we only have an hour for a big topic, we’re not seeking to be comprehensive today. We’ll be highlighting a couple key topics and looking at this session as the launchpad for an ongoing conversation, learning community Brief note on format, our roadmap for the session: - quick intro from me some polling questions to inform discussion 2 brief presentations from Amro & Sherbeam brief Q&A peer breakouts/solution salon OK, pressing ahead..
- 3 key themes we’ve found that are worth emphasizing and often overlooked - leadership - main finding - more than size of org - why we convened ED’s ---- Tina’s report, surveying 32 social justice organizations - organizational culture - assessment needed for planning/strategy tech infrastructure - building your org’s platform for success Cell phone polling: Gonna get interactive here, bust out those phones - Size of org staff - How savvy/new - Burning Questions POST – usually tech comes last, but today we’ll lead with tech n Amro
- We’re going to use your phones to do some audience voting just like on American Idol. So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message. This is just a standard rate text message, so it may be free for you, or up to twenty cents on some carriers. We’ll be doing a total of four texts total, so the most it will cost you is 80 cents. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it! Your votes are anonymous too.