MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya. Seperti apa peta marketing 2014? Nantikan segera!

4. FORCES OF
CHANGE 2013

5. TECHNOLOGY
DATA EXPLOSION
PEOPLE ACCESSING INTERNET
MORE THAN 3 HOURS A DAY
INDONESIANS
SPEND MORE &
MORE TIME ON
THE INTERNET
SOURCES : MARKPLUS INSIGHT NETIZEN SURVEY 2012

6. TECHNOLOGY
SMART TECHNOLOGY
THE RISE OF
MACHINE TO MACHINE
AND CLOUD COMPUTING
MACHINE TO MACHINE

7. TECHNOLOGY
PARADOX MARKETING
A MILLION HOTSPOTS

8. POLITICAL-LEGAL
DEMOCRATIZATION
FREEDOM
OF
SPEECH

9. POLITICAL-LEGAL
DECENTRALIZATION
CHINA & EAST KALIMANTAN
RACE FOR
DEVELOPMENT
AMONG REGIONS
SOUTH KOREA & ACEH

10. POLITICAL-LEGAL
POLITICAL-LEGAL
MY REGION
MY STYLE

11. ECONOMY
15th LARGEST GDP
2013: BEYOND USD 1 TRILLION
IN TOTAL GDP (PPP)
SOURCE : IMF

12. ECONOMY
GDP PER CAPITA
BEYOND 5K (PPP)
STABLE GROWTH OF
GDP PER CAPITA (PPP)
2009
SOURCE : IMF
2011
2013

13. ECONOMY
FLYING WITH TWO ENGINES
DOMESTIC CONSUMPTION AND
INVESTMENT BECOME DUAL ENGINES
SOURCE : PUSDATIN BKPM

14. SOCIO-CULTURAL
VERTICAL TO
HORIZONTAL
VIDEO
HAS MORE VIEWS
THAN AGNES

15. SOCIO-CULTURAL
EXCLUSIVE TO INCLUSIVE

16. SOCIO-CULTURAL
INDIVIDUAL TO SOCIAL
GARUT HEAD OF
REGION, ACENG CASE
PEOPLE SUPREMACY OVER POLITICAL POWER

17. MARKET
YOUTH
76.7%
OF YOUTH LIKE TO
UPDATE STATUS IN
SOCIAL MEDIA
I AM HERE!
MAY 2012

18. MARKET
WOMEN
87.1%
OF URBAN INDONESIAN
WOMEN ARE RESPONSIBLE
FOR MANAGING
FAMILY FINANCE
THE
CFO OF
THE FAMILY
- SEPTEMBER 2012

19. MARKET
NETIZEN
98%
OF NETIZEN HAVE
TELECOMMUNICATION AND
INTERNET SPENDING AS THEIR
BIGGEST ROUTINE SPENDING
MAKAN NGGAK
MAKAN ASAL
CONNECT!
NOVEMBER 2012

25. 01
CONNECTIVITY

26. 02
COMMUNITY

27. 03
CONFIRMATION

28. 04
CLARIFICATION

29. 05
CODIFICATION

30. 06
CO-CREATION

31. 07
CURRENCY

32. 08
COMMUNAL
ACTIVATION

33. 09
CONVERSATION

34. 10
COMMERCIALISATION

35. 11
CHARACTER

36. 12
CARE

37. 13
COLLABORATION