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Why men and women don't agree about websites:   the secrets about men and women's web preferences G Moss and R Gunn Internet World  17 May 2006
Good news! Lots of pictures,  so no danger that, following lunch …
Web design:  important gap ,[object Object],[object Object],[object Object]
Satisfying the customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Satisfying the customer:  Gender ,[object Object],[object Object],[object Object],[object Object]
Satisfying the customer:  Gender   ,[object Object],[object Object]
Web design  (Moss Gunn) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results UK /  France / Poland  p < 0.001 Male / females in images p < 0.001 Inanimate / animate p < 0.05 Regular / irreg typeface p < 0.001 Colours in typeface p < 0.001 Conventional layout p < 0.05 Predominant colours p < 0.001 Lines / round p < 0.001 Pictures 2D or 3D p < 0.001 Tone of words p < 0.001 Expert language p < 0.05 Own achievements p < 0.001 Denigration p < 0.001 Site map
A comparison of the male and female tendency to use  straight lines :  UK
A comparison of the male and female tendency to use large numbers of  typeface colours : UK
A comparison of the male and female use of  informal / formal  language  or a combination of both:  UK
Male website example :   1
Male website:  example  2
Female website example:   1
Female website example :   2
Web preferences   ,[object Object],[object Object],[object Object]
Causes of differences ,[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object]
Books ,[object Object],[object Object],[object Object]
Amazon
Merlin
Groceries  ,[object Object],[object Object],[object Object]
Tesco
Asda
Toys
Universities ,[object Object],[object Object],[object Object]
 
 
University web designers 73 19 7 74 University websites   (%) Interview response rate (%) M +  F  F  M Gender of person(s) designing the University websites
Beauty  ,[object Object],[object Object],[object Object]
Beauty
Beauty
Beauty 73 4 18 78 Beauty salon websites (%) Interview response rate (%) M +  F  F  M Gender of person(s) designing the company’s website
IT professionals   29 71 IT operations, technicians 17 83 ICT  Managers 16 84 Software professionals %  Females %  Males Occupation
Conclusions (1) ,[object Object],[object Object]
Conclusions (2) ,[object Object],[object Object]
Final conclusions ,[object Object]
Media coverage ,[object Object],[object Object],[object Object]
Research and consultancy ,[object Object],[object Object],[object Object]
Bounty
Can we help you? ,[object Object],[object Object],[object Object]

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Website design - Gender preferences

  • 1. Why men and women don't agree about websites:  the secrets about men and women's web preferences G Moss and R Gunn Internet World 17 May 2006
  • 2. Good news! Lots of pictures, so no danger that, following lunch …
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Results UK / France / Poland p < 0.001 Male / females in images p < 0.001 Inanimate / animate p < 0.05 Regular / irreg typeface p < 0.001 Colours in typeface p < 0.001 Conventional layout p < 0.05 Predominant colours p < 0.001 Lines / round p < 0.001 Pictures 2D or 3D p < 0.001 Tone of words p < 0.001 Expert language p < 0.05 Own achievements p < 0.001 Denigration p < 0.001 Site map
  • 9. A comparison of the male and female tendency to use straight lines : UK
  • 10. A comparison of the male and female tendency to use large numbers of typeface colours : UK
  • 11. A comparison of the male and female use of informal / formal language or a combination of both: UK
  • 13. Male website: example 2
  • 16.
  • 17.
  • 18.
  • 19.
  • 22.
  • 23. Tesco
  • 24. Asda
  • 25. Toys
  • 26.
  • 27.  
  • 28.  
  • 29. University web designers 73 19 7 74 University websites (%) Interview response rate (%) M + F F M Gender of person(s) designing the University websites
  • 30.
  • 33. Beauty 73 4 18 78 Beauty salon websites (%) Interview response rate (%) M + F F M Gender of person(s) designing the company’s website
  • 34. IT professionals 29 71 IT operations, technicians 17 83 ICT Managers 16 84 Software professionals % Females % Males Occupation
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 41.