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1. GCSE Advertising: Media Producers, Audiences, Messages and Values

3. Analyse the similarities and/or differences between your examples

4. Explain how and why different media were used

5. Compare the target audiences

7. Key terms – mise-en-scene Mise-en-scène - literally everything that is "put in the scene", or frame, to be photographed (appropriate to the time/era portrayed). This usually includes production design, set, location, actors, costumes, make-up, gesture, proxemics/blocking, extras, props, lighting, shot composition/framing, use of colour, contrast and filter, and sometimes also includes camera angle, movement and sound. Lighting is often included within mise-en-scène.

8. Key terms - Narrative Narrative - the way in which a plot or story is told, by whom and in what order. Flash backs/forwards and ellipsis may be used as narrative devices.

9. Key terms –Camera work Camera/Lighting Terms, for example - cinematography, extreme close-up, medium close-up, medium shot, long shot, establishing shot, two-shot, pan, whip pan, zoom/reverse zoom, track, tilt, crane, dolly, canted frame, point-of-view, steadicam, handheld, camera set-up, high angle shot, aerial shot/bird's eye view, low angle shot/worm's eye view, film stock, video and digital video formats, lenses (wide angle, telephoto), focus, depth of field, blue screen/chroma key, high/low key and fill lighting, back-lighting.

10. Key terms - Editing Editing Terms, for example - continuity editing, shot-reverse shot, dissolve, superimpose, wipe, fade in or out, fade to black/to white, sound mixing, dubbing, ambient sound, diegetic/non-diegetic sound, synchronous/asynchronous sound, slow motion, eyeline match, match on action, rhythm, 180 degree rule, motivated editing, montage, jump cut, take, sequence, cross-cutting, SFX, CAD, digital editing techniques.

11. Key Terms –Production roles Production roles, for example - e.g. the screenwriter (adaptation or original screenplay), producers, the director, director of photography, editor, soundtrack composer, production designer, grips etc.

12. Key Terms – Production Processes Production processes - the stages of production (includes pre- and post-), distribution and exhibition.

13. Other important terms and concepts Other important terms and concepts - scene, sequence, continuity announcers, channel identity ("idents"), trailers, channel loyalty, sponsorship, scheduling, broadcast flow, inheritance factor, hammocking, striping and stranding, time-shifting, production values, public service broadcasting, ratings, BARB, producer/broadcaster, publisher or commissioner/broadcaster, vertical integration, public-access television, commissioning, franchise, pay-per-view, subscription, mode of address, storyboard, digital editing and delivery systems, terrestrial, satellite, cable, marketing, cross-media ownership, regulation, advertising revenue.