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Jeannie E. Javelosa
Co-Founder & Director, ECHOstore Sustainable Lifestyle
Trustee & President, ECHOsi Foundation
The ECHO DNA
Environment Community Hope Organization
Empowering Communities with Hope and
Opportunities through Sustainable Initiatives
Green fair trade community-made products / Natural, fresh
sustainable farm produce or community food
Tri-Concept: An ECHOsystem
The Twin Combination
Retail & Development
Upstream & Downstream
(Products ) (BID Services)
Opening other Markets
Sustainability
PRODUCTS DISTRIBUTION
Serendra • Podium
Centris Mall,QC• Davao
Salcedo,Makati
E-Commerce • Export
Other Retail Partners
Why Empower Women?
ECHOstore
Women-owned, operated, led
89% of suppliers are women micro-entreps or
small businesses
90% of customers are women
International Connection
International Trade Center: Global Platform for the
Sourcing from Women Vendors
WEConnect International represents about 45
international corporations with a buying power
exceeding $700 million annually
• 70% of the worlds poor are women
• women have a disproportionally positive
impact on poverty
• income streams concentrated in the hands of
women have very positive impacts on children
compared to men; women reinvest up to 90%
of earnings in family wellbeing, breaking
cycles of intergenerational poverty (women
take out business loans, men buy cars)
• 100% payback on microfinancing loans
Women and Poverty Alleviation
Business Opportunities
• Estimated earnings of $18 trillion by 2014,
more than double GDP of India and China
combined.
• 72% of private sector executives report
increased profits/ indicate expectation that
their profits will increase as a result of efforts
to empower women in developing countries
• Increased competition leads to greater
efficiency
Gaps Identified
Product Design and
Creation, Variants
Packaging
Certifications
Branding
Linking
stakeholders
Market Access
and Opening
Microfinancing
Women Helping Women
up the Value Chain
The Platform: GREAT -Gender Responsive Economic
Action for the Transformation of Women
The Brand:
Level 2
Level 2
Completed Assignments
Production Capacities
Level 3
Great Women Brand
Level 1
Initial Assessment
Assignments
Level 4
Designers/Chefs/Co-
branding Alignments
Level 5
Certifications
The ECHOsi
Challenge
(Development)
The ECHOsi Direction: Inclusion
(Stakeholder Inclusion for Development)
•NGOs
•Cooperatives
•Private sector–companies
•Local Government Units (LGUs)
•Government Agencies
•International Funding Institutions
The ECHOsi Direction: Longtail
(Stakeholder Inclusion for Markets)
•Women in Media
•Retail (Pop-Up Stores and Gondolas)
•E-commerce
•Export (NY Now Artisan Resource and International
Food Expo –IFEX)
•Corporate Sales
•Co-Branding Alignments (store in store)
Sustainability of Production
Pricing competitiveness
Sustainability of production processes
Certifications
Capacity for expansion
Financial access to capital (micro-finance,
MSME loans)
Continuing R & D
Market Testing
ECHO Integrated Platform
Non Profit
Social
Enterprise
Licensing
Marketing
Partnerships
With other retailers
and markets
Backroom
Hub
Consolidation
Process for
Markets
Coordinates with
Communities and
SMEs
Development
Program
Services and
Products
Food and Design
Lab
Funding
Agencies
Licensing the
Program
Licensing the
Brand
Certification
GWB (for
supplier)
Co-Branding
Certification
Friends of GWB
(multinationals)
Policy Structural
Framework
APEC
ASEAN
Women
Micro
Entreps
SME
Global
Platform for
the
Sourcing
from
Women
Vendors /
E-
commerce
Online /
Export
In 2013, under the GREAT Women program the
ECHOsi Foundation posted an impact reach of
approximately 500 women, with around 900
additional beneficiaries through cascade
workshops, impacting 28,500 women (women x 5
family members x direct impacts of women
neighbor) and household members.
Social Impact:
Gov5   javelosa jeannie
Gov5   javelosa jeannie

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  • 1. Jeannie E. Javelosa Co-Founder & Director, ECHOstore Sustainable Lifestyle Trustee & President, ECHOsi Foundation
  • 2. The ECHO DNA Environment Community Hope Organization Empowering Communities with Hope and Opportunities through Sustainable Initiatives
  • 3. Green fair trade community-made products / Natural, fresh sustainable farm produce or community food Tri-Concept: An ECHOsystem
  • 4. The Twin Combination Retail & Development Upstream & Downstream (Products ) (BID Services) Opening other Markets
  • 5. Sustainability PRODUCTS DISTRIBUTION Serendra • Podium Centris Mall,QC• Davao Salcedo,Makati E-Commerce • Export Other Retail Partners
  • 6. Why Empower Women? ECHOstore Women-owned, operated, led 89% of suppliers are women micro-entreps or small businesses 90% of customers are women International Connection International Trade Center: Global Platform for the Sourcing from Women Vendors WEConnect International represents about 45 international corporations with a buying power exceeding $700 million annually
  • 7. • 70% of the worlds poor are women • women have a disproportionally positive impact on poverty • income streams concentrated in the hands of women have very positive impacts on children compared to men; women reinvest up to 90% of earnings in family wellbeing, breaking cycles of intergenerational poverty (women take out business loans, men buy cars) • 100% payback on microfinancing loans Women and Poverty Alleviation
  • 8. Business Opportunities • Estimated earnings of $18 trillion by 2014, more than double GDP of India and China combined. • 72% of private sector executives report increased profits/ indicate expectation that their profits will increase as a result of efforts to empower women in developing countries • Increased competition leads to greater efficiency
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  • 10. Gaps Identified Product Design and Creation, Variants Packaging Certifications Branding Linking stakeholders Market Access and Opening Microfinancing
  • 11. Women Helping Women up the Value Chain The Platform: GREAT -Gender Responsive Economic Action for the Transformation of Women The Brand:
  • 12. Level 2 Level 2 Completed Assignments Production Capacities Level 3 Great Women Brand Level 1 Initial Assessment Assignments Level 4 Designers/Chefs/Co- branding Alignments Level 5 Certifications The ECHOsi Challenge (Development)
  • 13. The ECHOsi Direction: Inclusion (Stakeholder Inclusion for Development) •NGOs •Cooperatives •Private sector–companies •Local Government Units (LGUs) •Government Agencies •International Funding Institutions
  • 14. The ECHOsi Direction: Longtail (Stakeholder Inclusion for Markets) •Women in Media •Retail (Pop-Up Stores and Gondolas) •E-commerce •Export (NY Now Artisan Resource and International Food Expo –IFEX) •Corporate Sales •Co-Branding Alignments (store in store)
  • 15. Sustainability of Production Pricing competitiveness Sustainability of production processes Certifications Capacity for expansion Financial access to capital (micro-finance, MSME loans) Continuing R & D Market Testing
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  • 21. ECHO Integrated Platform Non Profit Social Enterprise Licensing Marketing Partnerships With other retailers and markets Backroom Hub Consolidation Process for Markets Coordinates with Communities and SMEs Development Program Services and Products Food and Design Lab Funding Agencies Licensing the Program Licensing the Brand Certification GWB (for supplier) Co-Branding Certification Friends of GWB (multinationals) Policy Structural Framework APEC ASEAN
  • 23. In 2013, under the GREAT Women program the ECHOsi Foundation posted an impact reach of approximately 500 women, with around 900 additional beneficiaries through cascade workshops, impacting 28,500 women (women x 5 family members x direct impacts of women neighbor) and household members. Social Impact: