2020 Look Great Be Found and Leverage Advanced LinkedIn by Anne Pryor

1. 2020 Look Great, Be Found, Get Known for Job Search Anne Pryor anne@pryority.com 952-484-6854 www.linkedin.com/in/annepryor www.join.me/annepryor

2. 2 ▪ Internationally Recognized, Top 10 LinkedIn Trainer, Coach ▪ Top 1% of all 620M LinkedIn ▪ Trained 150,000 people ▪ Written 15,000 branded LinkedIn profiles ▪ Generated millions of dollars, secured great jobs ▪ Lovitude™ Soul Painter – featured on Hallmark ChannelAnne Pryor, MA

3. LinkedIn Statistics • 662 million professionals worldwide • 170 industries (all Fortune 500 companies) • 15,000,000 small business owners • 200,000 new jobs weekly (4,000-10,000 Mpls area) • 61% professional site • 35% access daily (Coffee, Corporate, Couch) • Anne’s Oil Change (Sun at 3:30 pm) • 81% belong to at least 1 Group • 97% of Recruiters Use LinkedIn • 77% of Jobs are Posted / 68% Only ©2020 Confidential Anne Pryor, anne@pryority.com

4. Anne’s LinkedIn Successful Process 1. Look Great, Be Found • Sign Up or Get Invited (Basic / Free) • Set Strategy and Settings • Create Branded / SEO Profile • Give / Get Recommendations | Endorsements 2. Invite Meaningful Connections • Hub (5 Industries – 40 Companies = 200) • ID 33 3. Leverage the Power of LinkedIn • Search for People, Jobs, Companies, Groups, News 4. Get Known | Communicate Your Brand • Groups, Discussions, Status Bar, Projects, Twitter • Media Rich Format / portfolio 5. 30 Minutes a Day 6. Measure, Monitor, Adjust ©2020 Confidential Anne Pryor, anne@pryority.com

7. LinkedIn Network 1st Degree 2nd Degree Connections: • Current / former co-workers • Clients • Business partners • Suppliers / vendors • Classmates / alumni • Volunteers • Association • Family / friends 3rd Degree Friends of 2nd Degree ©2020 Confidential Anne Pryor, anne@pryority.com

15. Current Position / Placeholder Add Placeholder in Current Position, if you’re not working: Title: Add title you’re seeking Company: Add title | Industries Check Currently work here, if it’s a placeholder Uncheck Currently work here when you add the NEW position. Add City: where you want to live (Greater Mpls. St. Paul) Description: add titles, industries, brand statement and email ©2020 Confidential Anne Pryor, anne@pryority.com

18. • People can search on # of recommendations • Must be connected 1st degree • Give recommendations • First six (6) words are most important • Get 3 for each position • Get from bosses, vendors, partners, clients volunteers ©2020 Confidential Anne Pryor, anne@pryority.com

21. 1. Search people ‘magic people box’, click name 2. Click Connect, Personalized Message 3. Upload your address book (BE CAREFUL) • You can choose which to upload • LinkedIn will identify current members • Add a personalized message 4. Alumni (click on Contacts, School) 5. Colleagues (Type in Company) 6. Invite PeopleYou May Know CONNECTING ON MOBILE: Search person’s name, see 3 dots, top right, click dots, personalize message Invitation Options ©2020 Confidential Anne Pryor, anne@pryority.com

24. 1. Where you knew them 2. Common connection or compliment 3. Invite them to connect 4. Ask ‘what can I do for you?’ 5. Branded sign off brand, name, phone # Hi Dave, It was great to work with you at X, (or meet you at X). I appreciated your insights on your recent blog. I’d be honored to keep in touch and see how I can support you. Be well, my friend, Anne @annepryor 952.555.5555 Always Personalize Invitation - Tips ©2020 Confidential Anne Pryor, anne@pryority.com

30. Next Steps ❑ Set daily goals & intentions | 30 min. a day ❑ Set Settings ❑ Complete Profile ❑ Find & add keywords to profile www.jobscan.co ❑ Invite 3 relevant & targeted connections / day ❑ Get Connections to at least 150 people (Sales, Marketing and Executives 500+) ❑ Add Skills (review job descriptions) ❑ Play THANKYOU Anne@pryority.com ©2020 Confidential Anne Pryor, anne@pryority.com

32. 32 ▪ Internationally Recognized, Top 10 LinkedIn Trainer, Coach ▪ Top 1% of all 620M LinkedIn ▪ Trained 150,000 people ▪ Written 15,000 branded LinkedIn profiles ▪ Generated millions of dollars, secured great jobs ▪ Lovitude™ Soul Painter – featured on Hallmark ChannelAnne Pryor, MA

34. Goals Find 3 KeyWords Find 3 People Find 3 Companies LearnWhere & How to Search 1. Review: Settings 2. Review Home Page 3. Learn to Search People, Companies, Jobs, Groups 4. Communicate and MarketYour Brand Status, Like, Comment, Share, Long Form Publishers, Discussions 5. Next Steps ©2020 Confidential Anne Pryor, anne@pryority.com

40. Search People: Titles, Industries, City ©2020 Confidential Anne Pryor, anne@pryority.com 1. Search for yourself – your title, or others like yours 2. Search for the title ofyour new boss 3. Search for Recruiters, Executive Search, Talent Acquisition, Human Capital 4. Search for Employees at Past/Current companies

41. “Gold Mine Diving”, Search Connection’s Connections 1. Type name in the ‘Connections of’ box 2. Click on other criteria Search for 2nd connections 3. Ask for intro ©2020 Confidential Anne Pryor, anne@pryority.com

42. Search Company • Click on Search Box (step 1) • Enter company name or industry or key word (fast 50) • Click on the word Company (under the down arrow by People or More) • Click open the company page • Click on Jobs – set up job alerts • Click on People, see who the hiring manager is and who is connected to you • Check out the key words (specialties area) • Check out the Careers, Lifestyle and Showcase pages • Follow companies targeting – up to 200 companies in 5 industries (you may follow up to 1000 companies) ©2020 Confidential Anne Pryor, anne@pryority.com

45. Search Jobs • Choose “Jobs” tab • ClickAdvanced Search • Type inTitle of job seeking • Type in keywords and zip code • Date Posted • Before you apply for a job: • Edit your LinkedIn profile and resume with keywords • Add Company connections, contact connections • Research company • Connect with former employee and ask to be sponsored, referred ©2020 Confidential Anne Pryor, anne@pryority.com

59. Groups Strategies • Join Groups (100 maximum) • Alumni groups • Targeted industry groups • Job search groups • Influencers, company employees • Hiring managers & recruiters • Participate in Conversations | Ask Questions • Check for Jobs • Send Members Messages ©2020 Confidential Anne Pryor, anne@pryority.com

63. Marketing Communications Plan | Status Posts “Theme It and Scream It” 1) Be Helpful Add Value 2) Promotion of Others 3) Humble Self Promotion Best Times to Post: Monday at 9 a.m., Tuesday at 6 p.m., Thursday at 10 a.m. and noon and Friday at 9 and 11 a.m. The safest times to post are from 9 a.m. to 4 p.m. on weekdays. ©2020 Confidential Anne Pryor, anne@pryority.com

69. Next Steps ❑ Set daily goals & intentions | 30 min. a day ❑ Find & add keywords to profile | www.jobscan.co ❑ Invite 3 relevant & targeted connections / day (target 150 up to 500) ❑ Target and Follow 40 companies in 5 industries ❑ Search People and employees in targeted companies ❑ Add Skills (review job descriptions) ❑ Join 50 - 100 Groups, participate in Conversations ❑ Search and apply for Jobs ❑ Play ©2020 Confidential Anne Pryor, anne@pryority.com

70. LinkedIn Story “LinkedIn is the Office, Facebook is the backyard BBQ & MySpace is the bar.” Reid Hoffman, LinkedIn Founder Aaron Keller, Pres. Capsule ©2020 Confidential Anne Pryor, anne@pryority.com

2020 Look Great Be Found and Leverage Advanced LinkedIn by Anne Pryor

ANNE PRYOR, MA

2020 Look Great Be Found and Leverage Advanced LinkedIn by Anne Pryor