This is a SWOT analysis assignment from my Museology class, at the Museum Communication Program, Museum Studies Department, University of The Arts, Philadelphia.
3. Weakness Weird structures: Museum+Research Center Separated from the “museum area” Not appealing for UPenn students Clutter galleries and signage “Book on the wall” Labels Old looks Unrevised mission statement
5. Opportunities The only of its kind Significant iconic artifacts “Penn Making History Campaign” New policy Under construction visitor service Ongoing reorganization